Bryan Acree Email & Phone Number

Washington Dc-Baltimore Area

• Maintained and improved the digital and web analytics program for FTC.gov, which included web traffic metrics, customer experience, voice of the customer feedback, SEO, usability, and social media. Developed and maintained key performance metrics that measured effectiveness of digital outreach and assists in development of strategy and tactics to meet outreach goals.• Created weekly, monthly and ad hoc reports and dashboards that included analysis and actionable recommendations as well as data. Continually assessed effectiveness of metrics and reports and revised them to improve the ability to communicate program effectiveness to management and staff. Initiated data- and analysis-driven recommendations to drive changes to the content and customer experience of digital platforms to improve their effectiveness. Collaborated with managers of other FTC digital properties to create a holistic view of customer experience of all FTC digital properties.• Used knowledge of SEO, web search engines, and content best practices to direct the improvement of content and site structure to improve search indexing and result page placement.• Managed and published content on FTC.gov in a timely, accurate manner using the Drupal web content management system in response to requests from OPA and other internal customers. • Collaborated with contractor and team on improvements and bug fixes to the Drupal system. Performed routine testing and QA, developed and maintained documentation and standard operating procedures, and manages accounts. • Collaborated with bureaus and offices to improve their web and digital content's structure, presentation, design, functionality, user experience and effectiveness. Created new web pages, new mini-sites, web graphics, new functionality, and other new digital content as needed.

• Performed client work with the U.S. Department of Labor helping manage 3 high profile websites• Led and developed SEO strategy for the client• Worked cross-functionally with development, design, product, and project management teams to plan and implement SEO updates• Performed on-page and off-page technical audits and presented results to the product owner• Developed organic search strategies including research to drive growth• Performed full keyword/competitive research and developed related strategies• Researched and developed project SEO tactics based on available data and trends using a combination of resources provided by on-site experience and authoritative SEO tools• Helped senior leaders prioritize new development work by providing data-driven reports using Tableau and Google Data Studio which showed the value of new/existing features on the websites we managed. These reports analyzed data from Google Analytics, and multiple other data sources calculating key performance indicators, search engine optimization (SEO), clickstream path analysis and trends.• Minimized software defects by constantly updating and developing Independent Verification and Validation (IV&V) automated and manual test scripts for every major application release• Ensured the program’s compliance with all Department of Labor technical and functional requirements by constantly validating all System Development Lifecycle (SDLC) documents (Requirements, Design, Testing Plan, Contingency Plan, Schedule, etc.)• Helped the agile delivery team with continuous on-time delivery of new features/defect management to Federal product owner

• Performed client work with the U.S. Department of Labor helping manage and operate Benefits.gov, GovLoans.gov, DisasterAssistance.gov and SSA BEST• Ensured the quality of 4 different Department of Labor websites by serving as Team Lead supervising two other Test Analysts• Minimized software defects by constantly updating and developing Independent Verification and Validation (IV&V) automated and manual test scripts for every major application release • Helped the agile delivery team with continuous on-time delivery of new features/defect management to Federal product owner • Helped senior leaders prioritize new development work by providing data-driven reports using Tableau which showed the value of new/existing features on the websites we managed. These reports analyzed data from Google Analytics, and multiple other data sources calculating key performance indicators, search engine optimization (SEO), click stream path analysis and trends.• Helped senior management manage program costs and potential over-runs in funding by providing constant business analysis of fluctuations in funding partner contributions Managed the program’s funding algorithm which determined the amount of funding 16 different Federal funding partners pay to be included in one of the U.S. Federal Government’s top e-gov initiatives• Ensured the program’s compliance with all Department of Labor technical and functional requirements by constantly validating all System Development Lifecycle (SDLC) documents (Requirements, Design, Testing Plan, Contingency Plan, Schedule, etc.)

Lead developer for business process management tasks for the U.S. Small Business Administration's Office of Chief Information Officer. Developed all necessary workflow and business logic applications for OCIO using Metastorm E-work. Produced a task management application to track all ongoing tasks for OCIO managers and a leave request system for all OCIO federal employees. Used Cold Fusion, ASP, VBScript, Jscript and SQL, among others. Oversee three Windows 2003 servers dedicated to BPM and eworks. Coordinated all Section 508 accessibility efforts for the SBA. Tested all web pages and applications for Section 508 compliance using SSB Technology's InFocus and JAWS Screen Reader before pages go live. Planned, developed and implemented all usability and appearance testing for all applications and web sites prior to their going live.Assisted with SBA's Digital Video Broadcasting efforts, including preparing Digital Video Messages of the SBA Administrator, Deputy Administrator, and others, to be broadcast on the internet, CD, or other medium. Set up lighting and backdrops, capture and edit video and encode video for final release of these video presentations. Developed Cold Fusion and HTML-based applications and sites for SBA Program Offices. Performed graphic design work as needed for SBA public website and intranet using Photoshop, Fireworks, Dreamweaver, Flash, and other software. Assisted various SBA Program and Field Offices in updating their pages for the web.Significant achievements include:Planning, creating and implementing agency-wide standards for SBA compliance with Section 508 requirements.Planning, directing and managing SBA's effort to produce online customer surveys.Planning, producing and broadcasting all of SBA Administrator Hector V. Barreto's Pubic Service Announcements.Assisting in the redesign of the main SBA website.

Converted Small Business Administration internet and intranet pages, including PDF files, into Section 508 compliant formats using SSB Technology's Insight and Infocus software, Adobe Acrobat, Adobe Capture, Scansoft Omniforms Premium, Lynx Text Only Browser, Netscape, Internet Explorer, and JAWS Screen Reader.Worked with SBA's Administrator in preparing Digital Video Messages to be broadcast on the internet. Set up lighting and backdrops, captured and edited video, and encoded video for final release to the web.Developed Cold Fusion and Dreamweaver HTML applications for SBA Program Offices and assisted with SBA's online customer surveys and trained SBA employees on survey processes. Helped various SBA Programs and Field Offices update their web pages.Significant achievements include:Converting all of SBA's webpages to Section 508 compliance.Converted all of SBA's static PDF based forms so that they were all fillable and Section 508 compliant.Developed and launched SBA's Spanish language web site.

Planned, designed and created client web sites, including graphic and functional content, for the Fedcenter.com portal using HomeSite HTML and JavaScript. Made daily graphic, layout and coding changes to live sites on Fedcenter. Managed the creation of and changing of several sites at once. Interacted daily with clients. Assisted in the graphic redesign of Fedcenter.com and other Fedcenter site templates. Significant achievements include:Built sites for such clients as 3M, Sprint, Verizon Federal, Kyocera Mita and Metrocall.Assisting with the creation and launch of Stategovcenter.com.

Prepared all packages for shipping via UPS, U.S. Mail and Freight Carriers. Received all inbound UPS, U.S. Mail orders and prepared them for customer pickup.

Helped manage day-to-day operations of information desk in residence hall. Maintained Microsoft Access key database for residence hall of approximately 600 students.

Assisted with development and posting of information to Technology News, Consumer News and Health News pages on WNCN-TV's web site. Gathered video still images in a multimedia format for MSNBC news and station sites. Researched, wrote and produced content for the WNCN web site and MSNBC news site and screened wire service items for use. Assisted in redesign of the television station's web pages. Managed internet sites during webmaster's absence, including developing and producing content and graphics for Consumer, Health and Techwatch pages.Maintained contact with local police departments for breaking news. Collected information for producers on news slated for broadcast.