Digital Communications Analyst
Current- Maintained and improved the digital and web analytics program for FTC.gov, which included web traffic metrics, customer experience, voice of the customer feedback, SEO, usability, and social media. Developed and.
- Created weekly, monthly and ad hoc reports and dashboards that included analysis and actionable recommendations as well as data. Continually assessed effectiveness of metrics and reports and revised them to improve the.
- Used knowledge of SEO, web search engines, and content best practices to direct the improvement of content and site structure to improve search indexing and result page placement.
- Managed and published content on FTC.gov in a timely, accurate manner using the Drupal web content management system in response to requests from OPA and other internal customers.
- Collaborated with contractor and team on improvements and bug fixes to the Drupal system. Performed routine testing and QA, developed and maintained documentation and standard operating procedures, and manages accounts.
- Collaborated with bureaus and offices to improve their web and digital content's structure, presentation, design, functionality, user experience and effectiveness. Created new web pages, new mini-sites, web graphics.