Provides leadership and management for Macalester College digital communication channels and strategies, including the college's website, broadcast emails, social media, digital signage, and emerging technologies. Analyzes needs, develops plans and procedures, and manages implementation of enhanced services and content for digital communication channels. Manages user experience (UX) and accessibility standards.Oversees the information architecture, systems, design, and development of the campus website including: navigation structures, global design patterns and templates, site performance, search engine optimization, and use of analytics tools to increase traffic and engagement metrics. Oversees planning for data integration and maximizing the reach and impact of content across multiple systems.Leads the Digital Team in order to both make meaningful progress on strategic priorities and meet unanticipated needs for digital projects. Works closely with the Creative Services Team on content strategy and distribution.Provides reliable counsel and support to campus partners on digital communication strategy and systems.Develops storytelling and content distribution insights based on analysis of data, and makes those insights accessible to the Communications team and other campus partners through regular reporting.Works in close partnership with Information Technology Services and Advancement Information Services on digital initiatives.Serves as a member of the Communications and Marketing leadership team, providing strategic guidance around division planning and department budgeting in support of digital projects.

Web development team supervisor responsible for making sure we can meet the web-application needs of the college, from working out initial specifications with clients to making sure we can deploy to servers via a well-maintained DevOps environment.The college’s front-end web development expert, developing HTML5/CSS3/JS products across multiple platforms (web, HTML email, and digital signage) to deliver accessibility, usability, and responsiveness. Ensure Macalester’s visual identity is consistent across all digital media.Project leader for the college-wide web content management system, including system administration and training. Selected and deployed our current CMS, WordPress.Primary contact for web analytics, providing reports and insights to departments across campus to help them form a digital engagement strategy, including paid digital options.Serve as an additional social media specialist and public relations advisor during emerging campus situations. Also advise the editorial/content team on writing for the web and mobile.

Create and maintain the digital identity of Macalester College, from its website to mobile to touchscreens. Manage web content including top-level and centrally managed pages. Advise other departments on their web projects and how they can best engage their audiences online.

Managed the entire web presence of Augsburg College, from its external and internal websites to its multitude of social media channels. Worked closely with a team of creative professionals in the Office of Marketing and Communication to produce compelling web content and ensure the brand experience also carried over in everything we did online. Executed marketing-driven web projects as well as consulted with faculty and staff to implement their web requests. Responsible for selecting a replacement for our content management system while also redesigning the external website (having been the main implementer of the last redesign in 2008). Also supervised our New Media Specialist (who does both video projects and web maintenance), student employees, and contractors to ensure we met our deadlines. In addition to content production, also served as the primary front-end web developer for the College.Promoted from Electronic Communication Specialist to Webmaster in December 2008.

Led a team, made of two other web content designers (direct reports), that produced online content for Games Workshop’s international sales companies. Content included web articles, Adobe Flash projects, and worldwide gaming campaigns spanning several months. Responsible for setting and enforcing content standards, personnel management, workload distribution, producing articles, editing all web content, training direct reports in writing as well as HTML, and ensuring delivery of content on deadline. Also communicated with team leaders in the UK headquarters to secure media resources for the web team and coordinate content delivery for cross-promotional effect. Engaged with Games Workshop editors across the globe to discuss print and online guidelines as well as gather their feedback on our content. Promoted from Web Content Editor to Studio Web Editor in May 2006 and assigned two direct reports.

Edited the US sales company’s external web site and helped produce their biweekly onlinemagazine along with their thrice-weekly news page. Duties included article scheduling, writing,copy editing, layout, graphical design, digital photography, web page design, Macromedia Flashproject development, usability evaluation, content update checks and file management. Assistedthe print magazine team with editing and writing when needed.

Webmaster for the company’s internal site for technical writers. Wrote and edited technical documentation for software, including executive summaries, release notes, and manuals.

Helped teach two semesters of “Introduction to Mass Media” for over 30 undergraduates.

Served with the 115th Fighter Wing based at Truax Field in Madison, WI while attending the University of Wisconsin. Helped coordinate and launch unit deployments to locations across the globe, including in support of Operation Northern Watch and Southern Watch over Iraq. Maintained internal web site and databases for deployment information. Honorably discharged as a Staff Sergeant after a 6-year tour.

Provided editorial support to the Managing Editor, which included significant editing of freelance writers’ work. Also placed in charge of various major projects, including the annual Madison guide supplied to area hotels. This involved supervising interns assigned to projects.