Bryan Berman, Mba Email & Phone Number

Managed the entire product lifecycle, from ideation to execution, achieving growth targets for real estate and auto loan portfolios. Implemented strategic pricing, aligned products with market trends, and developed comprehensive roadmaps. Effectively communicated product information to executives and frontline teams, ensuring informed decision-making and a sustained market position.*Enhanced the member journey by closely collaborating with key stakeholders and conducting regular member research to gather feedback for continuous product enhancement.*Worked in partnership with internal training and coaching teams to establish a uniform understanding of product design and value propositions across the organization.*Integrated data from multiple sources to deliver comprehensive reports on product financial performance, member engagement, growth, and experience feedback, providing insights for strategic decision-making.

Vernon Hills, Illinois, United States

*Achieved record growth and profitability for company’s credit cards, direct auto, and student loan portfolios. *Successfully maintained annual auto loan volumes of over $600 million while securing $1 billion+ in credit card transactions, achieving significant product level growth rates of 10%+.*Launched approximately 20 omnichannel marketing campaigns annually, including sending out 3-4 million letters and 10-12 million emails, working collaboratively with the marketing team.*Attained set profitability goals by analyzing market price fluctuations, verifying ongoing industry rates, and implementing effective pricing strategies.*Improved annual planning and forecasting process for loan originations and balances by assessing credit union member profiles to accurately plan for new loans, credit cards, and loan pay down amounts.

Vernon Hills, Il

*Planned and executed various data-driven, personalized, and multi-channel marketing campaigns, consistently surpassing defined KPI targets.*Expanded email, direct mail, and digital marketing initiatives across assigned business units by crafting and overseeing cross-channel campaign strategies.*Achieved high engagement levels and open/click rates through the implementation of diverse strategies, including product bundles, special offers, and compelling headlines/subject lines.

Gurnee, Illinois

*Assisted the Branch Manager in formulating business development plans to broaden the membership base and enhance loan/deposit dollar growth strategies.*Prioritized accuracy in processing member transactions, balancing cash drawers, and managing cash, check deposits, withdrawals, and loan payments.*Upheld high levels of customer satisfaction by delivering top-notch client services and addressing queries and requests promptly.*Upheld high levels of customer satisfaction by delivering top-notch client services and addressing queries and requests promptly.

*Demonstrated a high level of administrative competence in legal case management for a general practice law firm while backing the Attorney in all areas of law.*Meticulously organized and archived legal files and clients’ paperwork with precision while submitting lawyers’ essential documents in courts.*Conducted legal research and case analysis to diagnose potential issues and propose insightful solutions.

*Offered active assistance in completing day-to-day water resort responsibilities while managing 100+ staff members. *Trained, coached, and onboarded newly recruited staff to enhance lifeguard capabilities and accomplish maximum guest satisfaction.*Created a safe environment for guests by crosschecking fulfillment of delegated duties to lifeguards in normal situations and emergencies.*Effectively communicated employees’ concerns and guests’ requests to senior management by acting as a liaison with front-line staff, the executive committee of the resort, and corporate offices.*Hired and recruited new talented staff members on the basis of competencies and skills.

Master Of Business Administration (Mba), Finance, General

Bachelor Of Science (Bs), Political Science, Public Law