Bryan "Bk" Smith Email & Phone Number

520 Main St, North Little Rock, Ar 72114

Lead Product Marketing teams, managing the Reputation Management and Brand Calling Product suitesDevelop and refine the unique value propositions for each product line, ensuring they resonate with the target audience and differentiate the company in a competitive marketLead the development of core messaging frameworks that effectively communicate product benefits and features across all customer segmentsEnsure a consistent product narrative across all channels (website, sales collateral, social media, etc.), tailoring it for different audiences when necessaryDesign and implement a comprehensive go-to-market strategy for new product launches and feature rolloutsConduct regular market and competitor analyses to identify trends, new opportunities, and potential threats, and adjust go-to-market strategies accordingly.Develop and oversee demand generation programs to drive awareness and pipeline growth through outbound marketing campaignsPartner closely with sales leadership to equip the sales team with effective tools, including product positioning guides, objection-handling documents, competitive insights, and training.Act as a spokesperson for the company’s products in key industry events, webinars, and conferences, establishing the company’s authority in the telecom/technology spaceEstablish and monitor key performance indicators (KPIs) for all product marketing initiatives, including awareness, engagement, conversion, and retention metrics.Establish feedback loops with customers, sales, and customer success teams to continuously improve product positioning and feature adoption.

North Little Rock, Arkansas, United States

Lead Product Development teams, delivering in-network and over-the-top application solutions Developed and communicated a clear product vision and multi-year strategy aligned with the company’s business objectives, market opportunities, and customer needs.Lead the creation of a product roadmap that balances short-term wins with long-term growth, ensuring alignment with market demand and technological advancements.Set priorities for new features, products, and initiatives based on customer value, potential ROI, and strategic fit, collaborating with finance and executive teams to allocate resources effectively.Guided products through all stages of the software development lifecycle—from concept to prototype, testing, launch, and post-launch—ensuring timely delivery and high-quality outcomes.Oversee the ideation and design of new products and features, ensuring they address customer needs and leverage the latest advancements in technology.Work closely with UX and UI design teams to ensure that products offer a seamless and engaging experience that maximizes usability and customer satisfaction.

500 President Clinton Ave Ste 215

Define and communicate the First Orion product vision to all internal and external stakeholdersMaintain the product roadmap(s) in conjunction with client and internal requirements and plansManage and maintain backlogs for each product/instance Manage and scheduled development sprints Ensure product requirements and enhancements are logged and managedDefine and track key product performance indicators (KPIs) and success metricsMonitor and manage Jira for product defects, enhancements and backlog items for scheduled releasesInterface with operations to gather product feedback and KPI data to document and plan future product fixes and enhancementsContinually compare and contrast product features with competitive offerings including feature sets and pricingReview all App builds (iOS & Android) for alignment to comps and team expectationsWork with internal teams to ensure successful product testing process & implementation

Little Rock, Ar

Responsible for the product lifecycle, managing projects, enhancement requests and support needs for ABC Financial’s REST API servicesProactively works with ABC Executive Leadership and other business stakeholders to define priorities and manage expectationsDevelop product roadmaps and strategic direction for Product portfolioProvide direction to Business Analyst with regard to business requirements documentation, user experience and process improvement initiativesResponsible for planning, developing and managing project schedules, system upgrades and deployment plansClearly presents ideas and solutions to small or large audiences of customers and upper managementCompile and present recommendations based on client needs, product functionality, cost, quality and system constraintsFacilitate consensus with Stakeholders when there are competing priorities and needsIdentify and measure process improvement efforts and outcomesResponsible for vendor relationships utilizing the API

Develop and implement product release plansSet pricing and delivery system for product linesLaunch new products into the marketplaceDevelop written materials such as data sheets and collateral, newsletters, presentations, communications briefs and white papers to communicate product advantages and benefits to internal and external customersDevelop sales tools and training materials to accelerate the sales cycle for Sales and Client ManagementParticipate and represent ABC and products at industry trade shows and conferencesDefine clear priorities based on ABC's client centric environment, including product vision, client profile, departmental impact, business value and determine the best approach for delivering the highest value. Provide recommendations based on client desires, departmental needs, cost, quality, and delivery timelinesManage outsourced vendor relationshipsMediate and resolve issues as they arise between vendors and clientsCollaborate with appropriate teams to get the most value for the business from our product offerings.Present ideas and solutions to small and large audiences of customers and upper management.

Little Rock, Arkansas Area

Managed AWCC’s Mobile Storefront, PSMS, Off Portal Content and BREW platforms Facilitate weekly meetings with vendors and internal support groups Created scope and business requirement documents for new products and services Created business cases, financial models and forecasting Provided trend analysis and monthly reporting for products and services Created and conduct presentations Manage products from concept to production Created product deployment strategies and trainingMaintained good communications with stakeholders and vendors to ensure project deliverables are met for handset launch dates Performed business term negotiations with external content developers Developed marketing programs and plans for new products

Managed various wireless products and servicesFacilitated weekly meetings with vendors and internal support groups Created and conducted Presentations Created business models and trend analysis for products Created product deployment strategies and training Maintained good communication with stakeholders and vendors to ensure project deliverables are met for handset launch dates Provided monthly reporting and forecasting of products Performed business term negotiations with external content developers Developed marketing programs and plans for new products

Little Rock, Arkansas Area

Social Networking Product Manager for Messaging, Brew and WAP applications Managed various wireless productsFacilitated weekly meetings with vendors and internal support groups to manage the launch of new products Conductd presentations Created business models and trend analysis for products Created product deployment strategies Maintained good communication with stakeholders and vendors to ensure project deliverables are met for handset launch dates Provided monthly reporting and forecasting of products Performed business term negotiations with external content developers Developed marketing programs and plans for new products

Education record

Education record

Education record