Executive Creative Director
Greater New York City Area
Ran all creative at this boutique branding agency co-founded by Jesse Itzler. Managed an 8-person account, creative and production team. Lead all new business efforts and serve as the face of the agency for existing clients by providing high-touch service and daily interaction. Kick started all creative ideas for client campaigns, ranging from social content creation and brand ID to advertising and digital design.Select clients: Allergan Pharmaceuticals, AB InBev, Roadway Moving, North Memorial Health, Jägermeister, Run-DMCCategories: Pharmaceutical, Health Care, Hospital, Service, Beverage, EntertainmentMedia : Brand Voice, Brand Strategy, Packaging Concept Creative Direction, TV, Print, Digital/Online, Radio, Out-of-Home, Direct Response, Signage, Product Placement, Mobile Devices, Sponsorships, etc.Key accomplishments:• Co-launched and built the agency, driving double-digit growth in revenue.• Created attention-getting work for North Memorial Health, ranging from MMM award nominations to a regional Superbowl ad.• Developed a comprehensive, cross-platform millennial empowerment campaign for an Allergan female contraceptive product which generated 1+ billion impressions and featured celebrities and partners such as Lea Michele, Gabby Douglas, and Tribeca Films.• Conceived and launched an ongoing (3+ years) brand awareness campaign for Roadway Moving which increased organic leads and customer acquisition by 500% and 120%, respectively. • Built Momus, a content creation app, empowering anyone to create compelling social content and generate memes. • Named and branded Kim Kardashian’s app, ScreenShop, which generated millions of downloads. • Spearheaded influencer marketing campaign for Jägermeister, which generated over 15 million impressions and cited by Time Magazine as a top April Fool’s Day campaign. • Invited to appear as a branding expert on national media such as Bravo and CNBC.