Bryan Borchardt Email & Phone Number

New York, NY, US

• Bring compelling, actionable insights to strategic accounts to drive spirits category growth.
• Manage relationship as Category Captain for Whole Foods Markets inclusive of insight gathering, strategy recommendations, planogram development, and sales execution tracking.
• 2022 “Leading The Way Award” Recipient.

• Owning designated retailer or channel volume, profit, and share performance through superior communication, coordination, and execution of customer plan
• Brewing strong customer relationships with retailers and providing thought leadership on industry/category dynamics and execution
• Developing and selling-in customer plan that exceeds volume and profit objectives
• Diving into the customer data to analyze and build compelling selling stories for designated retailer accounts
• Regular in-market work to both evaluate the effectiveness of our plans and to identify opportunities that enable us to be first choice for our customers
• 103% to plan on innovation and net distribution in 2020

Greater Pittsburgh Area

• Synthesize learnings from a range of syndicated and non-syndicated data sources to create clear and impactful selling stories that are presented to customers.
• Build collaborative relationships with customers and provide insight-driven category recommendations.
• Manage and coach team of 5+ domestic and internationally based space analysts while coordinating entire account reset process for 7+ major retailers.
• Sales Volume Goal Ending 2018 120% over target in accounts managed.
• 2019 and 2020 Northeast Region Chain Sales Award Recipient.

Greater Milwaukee Area

• Analyze available retailer space and make recommendations on strategy, assortment, and merchandising.
• Championed the first independent JDA cloud based project from start to finish including data and planogram preparation, merchandising, and validation changes.
• Performed cloud testing with JDA directly and resolved several software issues in early adaptation.
• Relocated to Wal-Mart’s headquarters to provide strategy and space expertise directly to a Wal- Mart buyer as well as Anheuser-Busch space manager on a daily basis.

Greater Milwaukee Area

• Conduct program performance tracking and analysis.
• Organize information by studying, analyzing, interpreting, and classifying data.
• Evaluate the reliability of source information by weighting raw data and organizing results for analysis.
• Define major business opportunities by prioritizing information to support the goals of our program, customers and industry.
• Communicate with stores, vendors and other departments.

Greater Milwaukee Area

• Manage all recurring and event-driven services in largest territory in department.
• Serve as primary liaison between our sales team and our external suppliers.
• Analyze market pricing trends and propose creative solutions.
• Brand process improvement based on pursuing customer input.
• Ability to conceptualize and implement effective marketing solutions and motivate teams.
• Leadership focus promotes a shared vision and cross-functional team collaboration to drive successful results.

Fredonia, WI

• Manage independent cleaning functions for two commercial businesses. Manage, fluctuating staff needs and seasonal work as well as regular maintenance, supply orders and special events needs.
• Engage additional personnel as needed. Created process to manage supply inventory.
• Handle customer requests and communication.
• Responsibilities not only maintained, but, expanded over the past two years.

Greenfield, WI

• Excelled at interpersonal, customer service relationship skills.
• Received accommodation as having highest customer service within branch the entire summer.
• Exceeded sales goals consistently, resulting in completion bonus.
• Engaged in marketing activities with surrounding businesses.

Bachelor Of Business Administration (B.B.A.), Marketing, 3.6 Gpa

Education record