Bryan Brown Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

As the Senior Change Manager, I develop the strategies needed to support the processes, tools and techniques in managing the people side of the change in order to achieve the required objectives of the business.

Toronto, Ontario, Canada

• Developed the end-to-end strategy for the new Credit Platform Hub, a centralized intranet-like site on Confluence that will help colleagues find important information and resources faster and with less frustration. • Led several activities and events to support colleagues, including Focus Group sessions, a speed networking event and a workshop/social. • Took the initiative to learn more about a new intranet solution and was eventually invited to join the working group to help guide how TD Central is built for Platforms & Technology.• Developed templates and a change strategy to support the new Quarterly Showcase ceremony, providing the Credit Platform with a repeatable process to regularly celebrate accomplishments and share best practices.• Encouraged members of the P&T Change Team to join the Million Reasons Run fundraising effort by using MS Teams to provide regular updates and encourage action. In the end, the team raised over $10,000.

Toronto, Ontario, Canada

• Helped to increase readership of the "Daily Market Minute" newsletter, moving readership from ~10% to ~60%-65% within 6 months of joining the team. In addition, I worked with the digital and analytics team to create reporting capabilities within Tableau that allowed us to measure the effectiveness of this tactic.• Provided ongoing feedback and editorial suggestions to teams across TDAM and TD to help elevate various communication tactics, including customer facing e-mails, videos, visuals and podcasts.• Launched a podcast series called "Ask TDAM" to provide branch banking advisors with insights from TD thought leaders, including the Head of RESL, TDAM Portfolio Managers and Branch Banking leaders.

Toronto, Ontario, Canada

• In response to COVID-19, I worked with stakeholders from across Branch Banking, PBDE and HR to develop daily communications on various topics, including process changes and Health & Safety guidelines.• Worked with executives to develop presentations for Branch Banking conferences, including Regional Roadshows and the Branch Banking Leadership Team (BBLT) conference.• Created a monthly report with insights on the effectiveness of branch banking communications.

Toronto, Ontario, Canada

• Worked closely with Branch Strategy & Solution colleagues, product partners and executives to develop communication plans and tactics for large initiatives.• Developed communications templates to support faster responses to major incidents (e.g., bank robberies).

79 Wellington Street West

As the Communications Manager for pan-Wealth programs and initiatives, I had the following responsibilities:Develop communication plans by identifying and defining the following: objectives, audience(s), strategies, key messages, tactics, budget, timetable and evaluationWork with partners and executives to align communications with other Wealth strategies including our value proposition and client engagement modelConsult with various partners across Wealth to ensure communication best practices are leveraged to meet business objectivesDraft, edit, review and approve communications intended for pan-Wealth employees and clientsDevelop content for our digital platforms, including intranet and social media

161 Bay Street

The Client Experience team is responsible for the overall development and support for delivering exceptional client experiences within TD Wealth. As the Communications Manager in Client Experience, my responsibilities included:Drafting, editing and reviewing communications intended for a TD Wealth audienceDevelop content and maintain the intranet and social media platforms to meet business needsOngoing management of pan-Wealth Client Experience reward and recognition programsAct as a communications subject matter expert on wealth initiatives related to client experienceDevelop and execute the TD Wealth communication strategy including specific work streams for Client Experience initiatives, Client Experience results reporting, presentations and work shopsReview client facing communications, providing feedback and sign-offMonitor and analyze the effectiveness of web communications in reaching intended audiences

79 Wellington Street West

• Draft strategic communications including: executive blog communications on our internal social media platform, project communications, Daily News Postings, WebBroker messages and client letters. The drafting process requires strong consensus building abilities to manage a variety of views and business requirements• Contribute to project initiatives by developing comprehensive project strategies and acting as communication lead in pan-Wealth project teams. Detailed strategic documents include: situation analysis, objectives, audience, strategy, tactics, timetable, budget and evaluation• Draft executive communications including quarterly newsletter articles and project launches/updates • Recommend/champion enhancements to increase efficiencies, resolve issues and better serve business needs

Bachelor Of Arts (B.A.), History Major, Minor In Political Science And Classical History

Certificate In Strategic Public Relations

Tools and strategies of external and internal corporate communications