Bryan Cullen Email & Phone Number

Benicia, CA, US

• Lead Brand Finance and Customer Finance groups, maintaining focus on commercial, operational and financial performance
• Influence the organization to generate opportunities and assimilate multi-functional inputs into a consolidated view of the business
• Maintain focus on strategic priorities and continuously identify /resolve conflicts to avoid deviation from strategic path
• Lead joint business planning to help deliver objectives and enhance the planning process, ensuring cross-functional alignment

• Lead trade spend forecasts and financial reviews including variance analysis, promotional effectiveness and ROI
• Influence cross-functional groups to align trade tactics to brand strategies, with a focus on pricing and merchandising
• Finance lead for all pricing actions, including process coordination, modeling, execution on-shelf, and ongoing measurement
• Influence the mix of marketing spend by utilizing activity level ROI, maximizing equity building and share driving tactics
• Provide leadership on proper accounting procedures and adjust marketing spend policy to align with GAAP

• Formalize trade spend variance methodology that accurately separates in-market strategy changes from other operational drivers
• Support innovation pipeline with Discovery Driven Planning analysis on developing concepts, outlining stage gates and viability
• Ensure volume forecast consistency between sales, marketing, and operations to ensure accurate production plans and forecasts
• Lead FP&A group for Del Monte Pet Products, producing insightful internal business analysis and timely, accurate reporting to BOD
• Support M&A by translating bank models from acquired companies (Meow Mix and Milk Bone) into Del Monte financial statements

New York, NY, US

• Prepare weekly, monthly, and quarterly external financial performance reports for all state institutional clients
• Present financial results to management and educate management and staff members of newly developed analysis tools
• Lead all Essbase database design, implementing solutions that achieve value-added analysis and advanced reporting capabilities

• Lead corporate-wide forecast process, evaluating departmental requirements, data processing needs, and analysis tools
• Perform modeling and analysis for long range planning, including investment income, capital planning, and key financials

• Lead investment income allocation process, providing insights on economic environment, asset income yields, and policy changes
• Monitor divisional portfolio asset allocation/mix and order asset transfers as needed to maintain regulatory compliance

• Forecast internal rates of return and cash flows for potential investments and address issues that impact project profitability
• Analyze financial statements and performance records of key players to determine levels of financial stability and experience

Bachelor Of Arts - Ba, Finance

Education record