Leader of a distributed, diverse, and growing virtual team of licensed mental health professionals. Responsible for almost every aspect of both day-to-day operations and long-term planning, such as leading all strategic planning and business development initiatives, handling client inquiries, developing relationships with community partners, and ensuring regulatory compliance, all while cultivating a compassionate, client-first culture with high standards for patient care and privacy• Recruit, onboard, and train a team of therapists, counselors, and support staff, fostering a collaborative work environment.• Build partnerships with providers and organizations in both the local and national communities to increase practice visibility, demonstrate practice expertise and authority, and grow referral networks.• Maintain digital systems for medical records (EMR), billing, and telehealth platforms, enhancing workflow efficiency.• Manage budgets, claims, and paying employees and contractors in multiple states to optimize practice performance.• Develop marketing strategies and execute campaigns to promote company services and expand the client base, leveraging industry platforms like Psychology Today, social media networks, and B2B outreach and relationship development.

Designed and directed data-driven search engine, email, and content marketing campaigns to enable clients to achieve their digital business objectives. Oversaw all areas including SEO, link building, and email marketing campaigns in a wide range of industries from e-commerce to non-profit. Tasked with finding creative and cost-effective ways of improving clients’ visibility, brand awareness, revenue, and profitability.• Achieved 249% increase in monthly search traffic for small, budget-conscious e-commerce client with $0 paid advertising.• Spearheaded successful pilot project to build and grow a digital asset from scratch, which ultimately generated 1.08 million organic search visits, resulting in $1.45M in revenue for product partners over a 12-month period. Asset earned a $349,138 independent valuation yet cost just $25,000 to build and maintain over its lifetime. Sold for $340,000 (+12,600% ROI).• Delivered detailed technical SEO audits and manage both on-page and off-page SEO campaigns, and configured and utilized performance tracking metrics and dashboards to understand baseline performance and quantify the impact/ROI of changes.• Collaborated closely with both technical and non-technical teams, translating complex data insights into easy-to-understand presentations. My work empowered decision-makers at all levels and was showcased in guest lectures at prestigious institutions, underscoring the importance of data in strategic planning.

Hired as first analyst for a fledgling Business Development department for the Health Systems and functioned as an internal consultant hired out to departments and Service Lines to augment their reporting, financial analysis, and business planning capabilities. Supported the CEO, COO, and VP of Ambulatory on personal projects and ad hoc requests requiring both discretion and rapid delivery.• Used SQL and R to query EPIC and combined both proprietary and publicly available data to create detailed and powerful reports, which enabled executives to make seemingly prescient business decisions.• Built and maintained novel and robust service utilization forecasts and dashboards to influence strategic growth and care delivery initiatives, such as new program development and existing program expansion.• Built and maintained 10-year population health, service demand, and tech/regulatory change models to support the Health Systems’ long-range strategic plan.• Designed and quantified 10-year Ambulatory service expansion with estimated $65M capital investment, including all forecasted volumes by service, revenues, operational/capital expenses, depreciation, and all other fixed/variable expenses.• Created the Health Systems’ first Process Improvement program, which improved net revenue by $400,000 in pilot initiative.• Led clinical executive team through process of modeling financial and operational impacts resulting from Medicare’s transition from FFS to PMPM reimbursement.• Served on Data Governance and Capital Finance Committees.• Developed and led a 4 hr executive training course as part of the Health Systems’ continuing education and skills development program, which taught 40+ senior healthcare leaders how to create business plans.• Reduced the time it took new business initiatives to receive capital funding from 18 months to 6 months by unifying a disjointed, siloed new business discovery process.

Supported data needs of senior consultants for a boutique life insurance consulting agency working both on-site and off-site for multiple clients simultaneously. • Optimized call center staffing model to improve client’s customer service metrics (e.g., call wait times) while reducing staffing costs.• Documented processes for clients transitioning to new corporate office locations.• Created process and corresponding Microsoft Excel file allowing managers to understand the relative productivity of both departments and employees tasked with completing work items with wildly varying degrees of complexity.• Used Macros/VBA to reduce time required to update Excel tracking file from one day to one hour (87% reduction).• Performed cycle time analysis to identify bottleneck stages in the application-review-approval process.• Identified and evaluated vendor requirement for clients submitting RFPs.

• Served as member of the co-curricular initiatives board responsible for securing funding for programs, voicing concerns of constituents and other related duties.• Created lesson plans with specific learning objectives related to the curriculum of the Office of Student Life• Designed a program aimed at measuring the amount of waste generated by the student body followed by education efforts to reduce waste, which was nominated for a National Residence Hall Honorary Award for Best Program.