Bryan Harding Email & Phone Number

Columbus, Oh, Us

Columbus, Ohio, United States

Responsible for designing and planning meaningful and efficient audience growth across the client lifecycle through personalized, hyper-relevant cross-channel marketing messaging and offers. • Own the development of marketing plans that achieve overall growth objectives tied to line of business targets.• Design relevant cross-channel experiences that match clients to integrated solutions based on where they are in the relationship lifecycle• Optimize cross channel message mix and content alignment among core audiences• Continuously manage and improve audience-, product-, program-, and campaign-level outcomes• Develop and implement overall personalization strategy and program approach

Columbus, Ohio, United States

Manage large integrated marketing initiatives/campaigns, utilizing all marketing channels for consumer credit card, payments, and lending programs.• Collaborate with analytics and channel marketing teams to maximize the value of acquisition and engagement campaigns.• Recommend channel/distribution strategy, including appropriate mix of owned digital channels, digital campaigns, direct mail, etc.• Oversee the development of external and internal campaign requirements to support the consumer credit card, payments, and lending programs marketing strategies; Manage the end-to-end implementation of all program elements.• Ensure internal and third-party creative development is on brand, on strategy, and client centric.• Apply in-depth and specialized expertise and/or a significant breadth of expertise in marketing and other related disciplines including creative development and market research.• Collaborate to ensure Truist.com ecosystem product page content and branding of products/solutions is accurate and client centric

Columbus, Ohio Area

Leading a transformation of a 25-member marketing organization into a best-in-class internal agency delivering substantial cost efficiencies, enhanced speed to market, higher quality, better results, and stronger employee morale.• Oversee all marketing, branding, internal and external communications across all channels and across all audiences for The College of Food, Agricultural, and Environmental Sciences. • Optimize marketing mix using local, regional, national, and international reputation and brand management; strategic marketing, advertising, public relations and media relations; digital and social strategy; corporate and organizational communications; culture-shaping and change communications; development communications; faculty communications; affiliate and outreach strategic marketing; and recruitment/enrollment marketing. • Provide senior leadership and strategic direction for the marketing and communications team, which is part of the college's Office of Advancement; collaboratively leads and supports the Office of Advancement as a member of the senior leadership team responsible for elevating the college’s reputation and supporting revenue generation.

Columbus, Ohio Area

Acquired additional skills and knowledge within the areas of marketing, creative services, sales management, B2C marketing campaigns, content management, and relationship management.During my position at TIAA, I support strategic marketing programs that elevate the rollout and on-going development of new initiatives. I lead four direct reports and maintain professional working relationship with six external agencies. I deliver break-through creative by inspiring lines of business, leaders, agencies, and centers of excellence on customer insights and benefits.A few key achievements in this tenure include:• Achieved wealth segment marketing objectives by driving B2C marketing campaigns across print, digital, social, search, content management, emerging technologies, webinars, and live streaming events resulting in over 52K leads (135% goal), 26K advice sessions and $2.3B inflows (198% goal).• Transitioned $18.4M marketing budget from using internal creative services to external agencies without an increase in budget and without sacrificing marketing and sales goals.• Eliminated the need for direct mail by developing and implementing first content management and digital based campaigns.• Collaborated with other team members to lead B2C areas of customer relationship management through a newly developed contact simulation process, which eliminated customer touches by 40%• Ensured alignment of marketing programs through enterprise-wide marketing calendar and go-to-market planning process.

Columbus, Ohio Area

Gained valuable insight into account management, marketing strategy, relationship building, creative services, and social media campaign.As an Account Management Director, I achieved high productivity and employee morale through the practice of sound and effective communication with employees at all levels. I introduced best-in-class end-to-end processes to ensure continuous improvement in account management and creative services.The following are highlights of the value I have brought to the company:• Strengthened relationship between marketing strategy, centers of excellence, and internal/external agencies for B2C lines of business.• Transitioned work from external to internal agencies and on-site events to live Webcasts while developing the first rapid-response process taking the SLA from 30 days to 5 days.• Retained 50% assets at risk by developing retention campaign in collaboration with sales to capture relevant customer insights that motivated response while ensuring compliance with federal regulation.• Successfully exceeded millennial paid and organic social media campaign goal by 11 million impressions and 240K clicks.

Columbus, Ohio Area

Acquired additional skills and knowledge within the areas of campaign management, mass advertising, media, public relations, sponsorships, conferences, campaign analytics, and resource management.During my position at Nationwide, I led all aspects of marketing campaign management, including campaign analytics as well as involved in multiple areas of compliance, legal, printing, and inventory management. I administered seven direct reports, two contractors, and five external agencies.A few key achievements in this tenure include:• Headed campaign integration across all print, digital, mass advertising, media, public relations, sponsorships, conferences, and events.• Managed all life insurance and group retirement plans B2B2C marketing campaigns through eight distribution channels. • Increased average plan size by 33% between target and non-target advisors through asset allocation online tool campaign.• Recommended multiple improvements for resource management, which reduced contract staff by 75% and annual costs by $175K with a strong emphasis on maintaining high quality and level of work.• Achieved significant improvement of 13% in policies sold by implementing a long-term care campaign.

Columbus, Ohio Area

Columbus, Ohio Area

Columbus, Ohio Area

Columbus, Ohio Area

Master Of Science (M.S.), Marketing And Communications

Bachelor'S Degree, Public Relations, Advertising, And Applied Communication

Bachelor'S Degree, Business Administration And Management, General