Bryan Lynch Email & Phone Number

Richardson, Tx, Us

Lennox is a Fortune 500 manufacturer of energy efficient heating, cooling, and refrigeration products• Managed a team of 8 marketing and digital analysts in support of $3B per year Residential business unit• Streamlined data management governance to support internal processes. Efficiencies achieved $3MM in cost savings in 2023• Owned customer segmentation, retention/attrition, and profitability models to support omnichannel (Online, Brick-and-Mortar Stores, and Customer Service) marketing strategies• Created web analytics foundation (Google Tag Manager, Google Analytics 4, enhanced revenue tracking) to measure $1B per year e-commerce platform. E-comm revenue grew +11% YOY in 2023• Owned consumer lead generation program. Directly oversaw $6MM in Google, Facebook, Instagram, LinkedIn, and Display ad campaigns. Grew lead volume +142% YOY in 1H 2024• Provided reporting and analytical support to $500MM per year customer Loyalty and Promotions programs

Richardson, Texas, Us

ANOVA Digital is a full service marketing agency that focuses on customer acquisition through maximizing ROAS, optimizing conversion rates, and improving targeting strategies. We manage advertising across a wide category of industries, from attorneys, to medical device sales, to retail.Responsibilities include:-Overseeing paid search strategy and execution-Analyzing demographic targeting strategies to maximize back end conversion rates-Managing strategic client accounts

Plano, Tx, Us

IM Solutions is an $80MM revenue per year marketing company that provides marketing and technology services to clients across multiple industries (attorneys, financial advisors, health care, mortgage, and senior living)• Responsible for managing both strategic vision of company goals as well as the execution of day-to-day business operations• Directly oversaw $30MM in annual revenue and $20MM in annual marketing spend and managed the business’s overall P&L• Managed a team of 15 employees• Led the expansion into new verticals, resulting in 80% growth and $16MM incremental annual revenue creation:1) Auto Accident/Workers Comp- $4MM annual revenue in 2014, $12MM annual revenue in 20192) Mass Tort- $2MM annual revenue in 2016, $7MM annual revenue in 20193) Financial Advisory- new vertical in 2018, $2MM annual revenue in 20194) Cross-sell program- $200k annual revenue in 2016, $1MM in 2019 (at a 100% profit margin)

Plano, Tx, Us

Responsible for lead generation strategy and execution across all verticals (legal, senior living, financial advising, and health care). Business owner of legal advertising line of business, accountable for managing the overall P&L and overseeing marketing, operations, and business analysis departments.

Plano, Tx, Us

Responsible for lead generation strategy and execution across our all marketing verticals (Social Security Disability, mass tort, auto accident, workers compensation, personal injury, senior living, and financial planning). I oversaw a team of 5 marketing analysts across multiple marketing platforms (Facebook, Google Search, Google Display, Bing Search, and affiliate program) with an annual budget of $20MM. I was accountable for optimizing profitability and revenue by driving high-quality lead volume, lowering marketing and operational costs, and identifying monetization opportunities.

Dallas, Tx, Us

One Technologies is a $100MM revenue per year online marketing company that provides direct-to-consumer credit monitoring productsI was the analytical lead on the online marketing team that achieved 92% year-over-year sales growth while maintaining favorable cost metrics in 2012. Worked with marketing managers to optimize new customer acquisition through a data-driven approach of improving conversion rate, identifying customer segmentation opportunities, and performing high-quality business analysis to monitor business results • Supported new customer acquisition across several marketing channels (paid search, affiliate/partnerships, media buys, and email marketing)• Analyzed A/B test results based on front-end conversion and back-end performance metrics (profitability, billing rates, retention, chargeback rate) and worked with marketing teams to implement key findings and recommendations• Developed segmentation strategies based on customer age, gender, and device type. Optimizations expected to increase conversion rate by 5-10% in 2H 2013• Streamlined weekly/monthly reporting through automation and enhanced SQL coding, improving run-time efficiency by 50% • Mentored and trained junior analysts data mining and analysis techniques and reviewed and signed off on business analyses and coding before submission to business customers and executives• Role involved extensive use of SQL, understanding complex relational databases, and data mining

Mclean, Va, Us

Supported $12B auto loan and small business banking lines of business through high-quality analysis and reporting of marketing programs, credit risk, and business operations• Analytics lead on a cross functional team to re-engineer underwriting process to improve turnaround time. Resulting process improvements reduced turnaround time by 20%• Led execution of a 14-month customer retention improvement project involving a cross-functional team of 15 associates from Sales, Operations, Call Center, Compliance/Legal, and external vendors. Project was completed on time and on budget and resulted in $3.5MM annual profit from reduced client attrition• Created staffing model to determine optimal staffing levels based on seasonality and forecasted volume projections. Resulting recommendations reduced operational costs and headcount by 30% • Developed and maintained application volume forecasting model to predict weekly, monthly, and annual application volume by marketing channel. Forecast used by Marketing, Credit Risk Management, Finance and Call Center teams for strategic business planning• Received 2011 Top Performer Recognition• Produced weekly and monthly reporting package for Executive Leadership Team

B.S., Applied Mathematics

Education record