Bryan Fitzpatrick Email & Phone Number

New York, NY, US

New York City, NY, US

Oversee Analytics, BI and Data Strategy within the Marketing Audience Acquisition & Growth team, working across NBC Entertainment and Sports brands.

New York City, NY, US

Earned promotion to Vice President after four years of defining strategies and studying consumer behaviors on our digital platforms. Elevated to take on forecasting and content performance across the entire entertainment digital portfolio. Spearheaded the development of the first corporate level total audience measurement dashboards for long-form content..

New York City, NY, US

New York City, NY, US

London, London, GB

• Created the first digitally focused group within the research department, laying the foundation for executing insights across the agency
• Part of a specialized team that led negotiations and review for a digital video measurement solution with comScore for the 2013/14 upfront TV negotiations that was used by the entire digital activation and national.
• Initiated agency wide POVs on topics such as Microsoft’s DNT feature, 3Ms (making measurement make sense), ad viewability measurement and industry trends from conferences (Advertising Week, IAB, OMMA, etc)
• Created measurement and reporting for cross-screen video on mobile, tablets, social, VOD, etc.
• Prepared all digital USA economic reports and forecasting materials for ZenithOptimedia worldwide including the publication of the ZenithOptimedia Ad Expenditure Forecast which is sold to agencies, trade-publications.

Mountain View, CA, US

• Worked with marketing team to establish Meebo’s position in the marketplace as an engagement platform for advertisers and publishers
• Led the digital marketing research team of three and worked with key stakeholders to define priorities and team roadmap
• Extracted data from Hadoop cluster using PIG script in order to provide advanced analytics to stakeholders
• Implemented comScore tracking pixels on network of over 100MM UVs and broke down network by 15 key verticals for more visible exposure to media buyers
• Structured and tagged creative to measure brand metrics for campaigns running on the Meebo platform. Results from studies helped define advertising success metrics for the partner network of over 8,000 sites
• Worked with the sales team of 50+ to provide digital consumer insights in key strategic categories. The research team helped grow advertising revenue by 250% YoY

Mountain View, CA, US

Espoo, Southern Finland, FI

• Analyzed product and content performance for the global Nokia Ovi App Store
• Provided actionable insights that developed the user interface and drove daily downloads from 1 million to 4 million in less than 12 months. These insights helped increase sales by 65% and purchases by 128% over a 6.
• Helped develop user re-engagement campaigns for the Ovi Store through email marketing. Incentives used included new releases, discounted premium apps and offers for other Ovi products
• Set up A/B testing on sample populations to measure impact of UX enhancements such as changing captcha, zero search results within the app store, and adding predictive search (by language)
• Supported the rollout of a new sales unit in France and Russia which included training on analytic dashboards, measuring content performance through Omniture and providing actionable data to increase KPIs in the market
• Created analytics dashboards, utilizing Omniture, that monitored KPIs and helped guide business strategy for the Ovi Store

London, London, GB

• Strategic Intelligence: Developed media strategies and supervised the execution of media plans for clients representing multiple categories including CPG, Financial, Telecommunications, Retail, Pharmaceutical and.
• Audience Segmentation: Performed consumer segmentation analyses for creating demographic targets, selecting media mix and media habits
• POV/White Papers: Writer's Strike, Media Consumption in a Recession, Mobile Platforms, Television Online, C3 Ratings, Search Marketing
• Trend Reports: Produced reports on the media landscape, demographic segments and technology trends such as Media Landscape 2007, Future Media 2017, Affluent Landscape, Kids/Tweens Landscape and Moms Media
• New Business: Played an integral role in winning the Twentieth Century Fox business by leading the development of an online movie database and optimizing previous advertising campaigns

London, London, GB

London, London, GB

London, London, GB

Ba, Mass Communication/Media Studies

Business

Marketing Principles, James Joyce