Bryan Griffith Email & Phone Number

Washington Dc-Baltimore Area

- Promoted to Director of Lead Nurturing Department in recognition of exceptional performance in performance management, showcasing a proven ability to consistently deliver outstanding results.- Assumed leadership of the entire department, overseeing critical functions such as lead nurturing, appointment booking, and delivering high-quality leads to maximize clients' ROI potential.- Executed highly successful lead nurturing strategies, generating an impressive $19.44M in first purchase revenue for clients during 2023.- Led a team of 50+ virtual agents and 6 departments, fostering a culture of excellence and consistently driving quality conversations through SMS, email, and phone channels, achieving a remarkable 35% overall booking conversion rate (75% increase).- Implemented initiatives to enhance employee satisfaction, introducing innovative worker benefits, incentives, and career advancement opportunities, while establishing a robust support structure that empowered team members to excel.- Collaborated closely with team leads to develop persuasive messaging scripts and templates for SMS, email, and voice communication, ensuring consistent and impactful customer engagement.- Played a pivotal role in maintaining the integrity of the CRM structure, optimizing the booking process in collaboration with retailers, and proactively troubleshooting any challenges to enhance overall operational efficiency.- Led all lead nurturing-related projects, including AI Automation, enterprise communication platforms, agent attribution reporting, and more, driving innovation and efficiency within the department.- Fostered seamless integration between all other departments, working closely with the Director of Fulfillment and Senior Media Buyers to ensure cohesive and integrated communications between paid ads and lead nurturing efforts.

Washington Dc-Baltimore Area

- Led performance management for all clients in one of the fastest-growing med spa/wellness center digital marketing agencies, resulting in an impressive $10.8 million in first-time revenue generated for our clients. This achievement showcases my ability to drive exceptional results while ensuring a minimum of 200% ROI and maintaining alignment with key performance indicators (KPIs) across the media team, call center/lead nurturing team, customer success team, and partner retailers.- Achieved an industry-leading churn rate of less than 5% and drove a 130% increase in clientele to over 150 within one year, showcasing strong client satisfaction and organic business growth without sales or marketing efforts.- Developed impactful text and email campaigns, resulting in an average response rate of over 75% and a 20% overall lead conversion, amplifying lead engagement and driving measurable results.- Collaborated closely with the Sr. Media Director and Call Center Director to ensure effective KPI attainment and streamline operational processes, promoting a culture of excellence and seamless teamwork.- Worked directly with customer success managers to enhance client communication and trust, providing support during escalation calls and reinforcing our commitment to their account success.- Identified growth opportunities for clients and fostered positive client relationships, contributing to their long-term success and over a 95% satisfaction rating.- Collaborated with the CEO to establish valuable partnerships with franchises, culminating in an exclusive official partnership with Hand & Stone and Restore Hyper Wellness franchises, demonstrating a strong ability to build meaningful industry relationships.

Greater New York City Area

- Founded and established the digital marketing agency with the vision of delivering exceptional value to local businesses, leveraging latest digital marketing strategies to drive lead generation, revenue growth, and long-term success for clients.- Automated lead generation processes using paid social ads and conversational marketing techniques, resulting in the acquisition of thousands of customers and generating over $1M in lifetime revenue for clients.- Developed a customized omni-channel CRM software solution, enabling seamless communication with leads through various channels including SMS, email, phone, Facebook, and GMB messenger, enhancing lead engagement and conversion rates.- Conducted comprehensive evaluation and testing of ad objectives, bid strategies, creatives, and copy, optimizing campaign performance and driving better results for clients.- Created and implemented automated chatbots to streamline customer interactions and explored innovative messenger marketing campaigns, leveraging cutting-edge technology to enhance customer experience and improve lead conversion rates.

New York, New York, United States

- Strategically managed and optimized paid social advertising campaigns on platforms including Facebook, Instagram, and Native ads (Taboola), generating $4+ million in enrolled debt.- Successfully reduced Cost Per Lead (CPL) by 34% through meticulous campaign optimization, targeting enhancements, and continuous performance analysis.- Coordinated the design process and implemented innovative audience testing methods, resulting in improved targeting precision and higher conversion rates.- Proactively optimized landing pages and lead nurturing funnels to maximize conversion rates and enhance the overall customer journey, resulting in improved lead quality and increased revenue.Collaborated closely with cross-functional teams and key partners in other departments to develop and execute integrated marketing initiatives, ensuring cohesive messaging and a seamless customer experience across multiple channels.

Greater New York City Area

- Achieved $3.5+ million in new loan volume in 2021 through strategic digital marketing campaigns.- Successfully implemented an integrated omni-channel communications platform, optimizing the member journey to prioritize long-term relationship building, engagement, and exceptional experiences.- Led the execution and management of paid social, mobile, and search advertising initiatives, ensuring maximum ROI and driving targeted traffic to the credit union's digital platforms.- Spearheaded the development and execution of all organic digital and social media marketing efforts, and the successful launch of a redesigned Digital Experience, resulting in improved user engagement and satisfaction.- Collaborated with strategic partners on contract negotiations and facilitated mutually beneficial relationships to enhance the credit union's marketing efforts.- Planned, organized, and marketed various company functions, such as networking events, small business events, webinars, fairs, and more, resulting in increased brand visibility and engagement within the community.- Assisted the Marketing Director in implementing various marketing initiatives, providing valuable insights and contributing to the overall success of the department.

Greater New York City Area

Welcome to BG's Cool Nerd! BG's Cool Nerd was created because our founder, Bryan Griffith, wanted an awesome online store focused on everything cool and nerdy.What is a cool nerd you may ask? Basically, it's a girl or guy who has all of the qualities of a nerd (such as playing video games, reading comic books, liking Star Wars, etc.) but also has a social acceptance, sense of personal style, and great confidence when expressing their intellect.Bryan put together the BG's Cool Nerd team. Together we are a group of experienced entrepreneurs from all different backgrounds who, just like me and you, enjoy cool and nerdy things. We set out to create the best experience for people, and to really find those items that people love to share and talk about.Then we used our network of worldwide distributors and manufacturers to make sure we can always deliver the best items right to your doorstep!At the end of the day, we're having fun and trying to share our passion for great online shopping with people everywhere who love cool and nerdy things!We hope you enjoy our store, and please let us know if you have questions or suggestions! Please visit www.bgscoolnerd.com to see a full list of our products or email us at support@bgscoolnerd.com to speak to one of our customer service representatives.

Paramus, Nj

- Moved to this role after NEDM and Dental Care Alliance merged in 1 company. -Suggest and researching new marketing opportunities-Creating project timelines and task lists for campaigns to ensure that all aspects of projects are completed within budget and on deadline.-Communicating marketing needs to third-party vendors, appropriate departments, staff, offices, etc.-Soliciting and evaluating competitive vendor bids-Building an maintaining good rapport with regional management teams, dental offices, etc.-Tracking and reporting results of marketing efforts-Create and maintain project files-Assist with proofreading marketing pieces to ensure accuracy and regulation compliance. -Generating and compiling social media content through online research and conversations with dental office and regional staff.-Handling public relation efforts for assigned offices and regions.-Maintaining and updating office and regional websites-Writing marketing copy for ads, mailers, websites, etc. -Designing marketing pieces as needed-Reputation management, and social media coordination.

Paramus, Nj

-Manage social media properties for over 65 dental offices including Facebook, Twitter, YouTube, and Google+.-Create content strategy for optimal engagement and to attract new patients which resulted in an increase of likes by over 30%.-Reputation management for all offices and coordinate all reviews with office manager and RVPs. Efforts lead to an increase in reviews by over 100% (500+ reviews) with an avg rating of 4.7/5.-Major review sites I monitor include Yelp, Google+ (Local), and Facebook. -Leverage Demandforce for email campaigns which brought in over $35,000 in additional revenue. -Created engagement challenges for offices which brought in over $21,000 in additional revenue. -Run NEDM's intranet portal including creating blogs, updating cover art, and running communities for intra-office communications. -Develop other marketing activities like newsletters and print advertisements.

Montvale, Nj

- Coordinated digital marketing activities for 6 supermarket banners- Organized social media schedule, weekly e-blasts, website sliders, digital campaigns, and digital coupons- Managed social media accounts for Facebook, Twitter, Youtube, Pinterest, & Instagram-Coordinated content marketing strategy and social media calendar - Developed new social media analytics system which resulted in an increase of over 114% in reach and engagement and over 500% in likes/followers- Left due to company filing for bankruptcy.

Oradell, Nj

-Coordinated marketing activities for 34 company centers-Ran marketing help desk for company center inquires and problems-Organized print schedule, direct mail, and other marketing initiatives-Managed creative execution process of print materials-Assisted in other marketing projects like webinars, poster designs, and outreach programs

-Developed re-branding marketing plan for Rockland Community College Summer Camps-Organized and analyzed demographic and geographic information-Created brochure, poster, banner, and interactive print designs-Managed multiple social media accounts and collected media content-Organized camp communications and promotional e-blasts-Created a new camp website with blog and SEO (www.rccsummercamps.com)-Used Google analytics to compile and trend site performance-Increased enrollment by over 70% (There had been an average of a 40% decrease every year for 5 years prior)