Responsible for display and video performance marketing for all Apple Leisure Group brands.

Responsible for all publisher and Supply-Side Platform (SSP) relationships for both the New York and Atlanta offices for the Programmatic Buying Group (PBG) within 360i. Evaluates new publishers, ad networks, media groups, SSPs, ad tech and stays up to date on new programmatic offerings. Responsible for setting up and troubleshooting deal IDs/ private marketplace (PMP) deals and handles the negations and RFP process for automated guarantee (AG) deals. Works with our direct media teams to identify and add programmatic components to our direct campaigns and submits proposals on suggested tactics. Holds regular office hours with our direct media teams to educate them on programmatic and update them on new offerings and PMP deals. Trains new PBG team members on PMP and AG setup, strategy, best practices and troubleshooting.

Responsible for overseeing optimizations for programmatic campaigns– from campaign architecture to bid strategies. Reviews campaign performance and develops optimization recommendations to ensure campaign pacing and performance is at or above KPI goals. Leads and manages a team of buyers and collaborates with technology, media and data partners.

Responsible for implementing and managing programmatic digital video advertising campaigns, and collaborating with sales, production, and site development to ensure the most efficient delivery of advertising revenue. Manages and forecasts programmatic/remnant inventory and analyzes the fill rate for each demand source. Responsible for testing and troubleshooting ads and emerging tracking/visibility technology.

Responsible for campaign management and supporting online and mobile sales teams. Reviews insertion orders (IO), contract requirements and facilitates IOs through internal approval process. Reviews and approves creative materials and is responsible for ad trafficking. Responsible for effective campaign delivery, optimizations, troubleshooting, reporting and billing.• Participated in Digital Ad Ops specialized teams such as: Mobile Specialist Team, TWC Severe Weather Team, QA “Surf” Team, House Marketing Team, Line Checks Team and cross trained in Programmatic Ad processing

Developed and produced marketing materials, provided communication counseling, graphic design and implemented and managed new marketing campaigns.

Developed and executed marketing communications, and provided communication counseling, strategic planning and special event planning for an electric utility cooperative. Provided account and project management for internal departments, including HR, Facility Services, Safety, Sustainability and Environment.

Responsible for all management, staffing, marketing, operations and budgeting of a franchised children’s gymnastics and fitness facility targeting families with young children.• Awarded national gold level recognition from the Franchisor two years in a row • Founded and served as President for a marketing co-op with 10 Metro Atlanta The Little Gyms• Maintained an 80% student retention rate from semester to semester• Implemented grass-roots marketing efforts to form strong partnerships with local children’s businesses and associations to increase awareness of national brand• Managed 12-person staff

Account Coordinator for global public relations agency; Assigned to major accounts such as Cingular Wireless, Home Depot, Equifax, and the Panama Tourism Business. • Promoted from paid intern to permanent position within 6 months, during extensive downsizing • Drafted media materials including press releases, media advisories, fact sheets, and backgrounders • Experienced in trade show and promotional event planning and global media monitoring • Assisted with presentations for new business pitches