CSM is the worlds biggest Bakery. By managing key wholesalers and indirect accounts, I am able to maximise our market impact. I manage a large range of customers who use both Bakery Ingredients and finished product for their end users. Key responsibilities are:· To maximize our sales in a range of direct and indirect Field Sales account, growing both in sales, gross profit and improved product mix to meet /exceed target on account portfolio.· Deliver Budget on Account Portfolio Measure Sales Value – Gross Profit· Identify and develop profitable new business with existing and new customers· Build strong relationships with Decision Makers & influencers in customer base· Network & negotiate with internal colleagues to deliver profitable solutions & customer satisfaction. Will include managing & coordinating projects· Consistently use strong negotiation & selling skills with ability to analyse complex situations and propose and agree equitable solutions.· Promote and support key products launches with direct/indirect customer activities and support from key wholesalers· Develop and add value to our customer relationship through relevant Customer initiatives

· Working to achieve and exceed agreed territory sales budget and stretch budget and margin targets for the NI business.· Developing the territory by managing a prospect list to secure new foodservice customers linked to the current commercial plan. Expanding the range that is currently being supplied to existing accounts by focussing on multi-temperature delivery opportunity over chilled, frozen and ambient ranges. In this regard I was part of the consultative group that designed the new Food Service Brochure.· Increasing our customers buying base by actively seeking out key competitor accounts.· Maintaining all accounts within Musgrave’s credit terms.· Maintaining Territory Management costs within allocated budgets, through good time management, resources management, and the most effective call pattern for each customer Ensuring excellent customer service through friendly, accurate field communication and good administration practices.· Providing accurate and relevant information on competitor activity and other trade field information to the Sales Manager NI.· Completing all administration e.g. 4 week journey plans achievement report, weekly sales reports, record cards and gains and losses report.· Managing customer margin targets in line with overall territory targets· Engaging in Sales Blitz activity as required as part of a company overall sales drive. In this regard I have had experience in all 4 NI depots.· Engaging with all other departments to ensure best practice and to encourage greater cooperation. In particular I have, at my own initiative, engaged with other BDMs to secure approximately £150,000 additional business for the company from previous clients.· Liasing with trading departments in NI and ROI to develop a more extensive and profitable range for the business.· Constantly keeping up to date with Food Trends making me best placed to offer sound future proof advice to my customers and assisting their success.

Working as part of a Retail and Foodservice Team in Northern Ireland my area includes Belfast, Co Down and Co Antrim. Key areas of responsibility are as follows:· Working with Sales director to achieve and exceed Budget for area.· Meeting with Retail Procurement to ensure agreed products are stocked and maximised. · Following up with Retail Convenience Store Managers to ensure products are displayed and priced correctly with Point of Sale and according to agreed planograms. · Training Retail Staff correct cooking methods to ensure “perfect every time” means just that. Training also in Hygiene, Display and Sales maximisation.· Meeting National Accounts Regional Managers to agree UK and Rep of Ireland products are listed with individual units· Meeting Wholesalers to agree large volume deals on key lines. In turn visiting their customers to ensure high standard of product is maintained.· Targeting independent Foodservice Business ensuring at least 30% new business every year by year end.· Managing all existing Foodservice accounts through agreed monthly, weekly and daily work plans thus maximising sales and ensuring all opportunities are grasped.· Monthly, Weekly and Daily contact with customers to minimise Bad Debt.· Keeping up to date on all Tender opportunities making sure all information is provided by closing date and appropriate prices and conditions are offered.· Taking part in all Company Trade shows and Field Based promotional activity such as Sales Blitzes. Following up to maximise all ensuing leads.· Constantly keeping up to date with Food Trends making me best placed to offer sound future proof advice to my customers and assisting their success.The 7-½ years in this position has yielded many successes. Most notable amongst these have been: gaining Radisson Hotel Group, McKeever Hotel Group, and major Government contracts for Schools, NHS, Queens University and PSNI

A 4 star 82-bedroom Hotel, catering primarily for corporate and leisure clients.· Responsibility for all day-to-day operations with particular emphasis on Food and Beverage areas including a golf club on site.· Very busy leisure break and wedding business.· In charge of purchasing and maintenance of all crockery and glassware items.· Took part in menu design, pricing and presentation.· Responsible for 10 departmental heads and deputies.The quality experience was my reason for choosing this venue and through working very closely with the Chef and Restaurant Manager, standards and business has been increased significantly