Bryan Hooper Email & Phone Number

New York, Ny, Us

Us

Lebanon, Tn, Us

Developed a three-year Digital Hospitality roadmap bringing together the people, partners, processes, and technology to extend our legendary hospitality beyond our stores, resulting in building an in-house technology team, selecting a world-class digital partner, PwC Digital, adopting the best of Agile Scrum processes, and establishing leading Digital platforms from Sitecore and Salesforce. Launched the Cracker Barrel Digital Store (Sitecore 2021 Ultimate Experience Award Winner) creating a uniquely Cracker Barrel integrated experience, allowing guests to purchase individual food, catering, and retail with a single cart, payment, and account across web, mobile web, and app, replacing our brand website, individual food ordering website, catering website, retail ecommerce website, and legacy mobile app, significantly improving conversion rates by 67% and delivering expected first year returns in its first four months of operations.Established data-driven personalization and marketing capabilities leveraging Sitecore personalized CMS and Commerce and Salesforce CRM, Marketing Cloud, CDP, and CRM to capture guest data, deliver targeted, personalized guest journeys across owned and paid media, and gain insights to guest behavior to increase frequency, grow customer lifetime value, and acquire new customers through targeted lookalike audiences.Led our pandemic technology response as interim CIO overseeing the sudden shift to all off-premises dining including the national rollout of curbside with simplified menus, migrating over 600 home office users to Office 365 in the course of two weeks to support remote operations, and crafting the overall technology budget balancing immediate cash conservation with long-term investments in an uncertain financial climate.

Tampa, Florida, Us

Led a team of over one-hundred enabling hospitality through technology by providing architectural guidance, quality assurance testing, change management, platform operations, hardware procurement and installation, and 24/7 call-in restaurant support.Developed a three-year roadmap for modernizing our infrastructure by retiring legacy platforms, phasing out our co-located data centers, implementing a new SD-WAN, and securing a new three-year, multi-million dollar Microsoft Azure Cloud agreement with significant discounts and technology investments.

Tampa, Florida, Us

Initiated the SMART Back-of-House program to replace eleven legacy systems with a single platform, CrunchTime, for back-of-house management including inventory, production, and operational reporting based on direct feedback gather from our restaurant teams on how to simplify restaurant management. The program has gathered requirement for the platform, performed an RFP and vendor selection competition, negotiated a master agreement for both corporate and franchise locations, and piloted CrunchTime in all three casual dining brands with a planned national rollout.Led development of our CALIPSO consumer personalization roadmap to bring all of our consumer data together into cloud-based data lake using Microsoft Azure technologies to drive personalized guest experiences to drive guest frequency and brand affinity and oversaw a small team to deliver an end-to-end proof-of-concept to validate the approach.Launched our Run Simple program to gather feedback on our technology from our restaurant teams including an annual questionnaire and monthly one-on-one calls with Managing Partners that both reveal problems in individual locations while allowing the IT team to appreciate the challenges facing our restaurant teams.

Tampa, Florida, Us

Modernized kitchen service through QSR Automation KDS expansion and refresh resulting in a refresh of KDS technology in existing Outback and Carrabba’s locations and the expansion of Expo KDS for all remaining non-KDS Outback locations.Delivered EMV payment capabilities in all restaurants ahead of the holiday season to reduce credit card chargebacks associated with gift card and high check transaction and to serve as initial test-and-learn phase to a broader credit card payment modernization strategy.

Tampa, Florida, Us

Architected Bloomin’ Brands POS Roadmap comparing purchasing Oracle Micros Simphony™ POS against a partnership with the existing vendor, RDC Positouch, and included comprehensive financial analysis over ten years, staffing and training models, rollout schedules, architectural analysis, customer reference calls, and contract negotiations.Planned the three year business case for a new digital commerce platform to deliver integrated take away ordering and consumer personalization for all BBI concepts to replace our existing internally hosted websites. The plan included digital platform vendor selection, staffing models, rollout timelines, and Azure cloud costing estimates.Developed a three year comprehensive architectural road map for Bloomin’ Brands translating our long-range strategic plan into a technological approach to deliver a new POS, digital commerce platform, and consumer personalization platform while consolidating and reducing our legacy systems.

Tampa, Florida, Us

Created the innovative HiDRA design built on Microsoft Azure Cloud offerings, allowing BBI to share our technology capabilities in a secure, consistent, and abstracted manner placing BBI in a position of cloud leader while powering major initiatives including Connected Customer mobile application, Centralized Menu Management (CMM), Centralized Coupon Management (CCM), and Restaurant Data Movement (Medusa).Led the selection of the Xamarin mobile UI platform and the design of the Connected Customer mobile API integrating Table Wait (TWS) Seating Management and Positronics Cloud POS API with the mobile application resulting in the rapid and successful end-to-end POC of Connected Customer mobile app. The Outback Version of the Connect Customer app won Xamarin's 2016 Xammy Award for best consumer mobile app.Developed the business case for the Uniform Integration Platform (UIP) project resulting in simplifying our integration environment while saving an estimated $800,000 annually to reinvest in consumer technologies.Rebuilt the long-troubled DBA team into a skilled and responsive team that is delivering leading solutions in SQL Server, Oracle, and HANA. Introduced SQL Server 2014 High Availability Group (AG) technologies to Bloomin’ Brands, delivering database high availability and performance to Table Wait (TWS) and Restaurant Invoice Application (RIA), significantly improving the stability of both, which was demonstrated with a seamless performance during TWS load testing even with a forced failure of the primary database server. Launched an Enterprise Architecture program focused on collaboratively building a standardized technology approach and creating an architectural development process to deliver manageable, secure, and reliable business solutions.Performed architectural evaluations of key vendors for mobile, POS, digital commerce, and supply chain to validate capabilities, architectural integrity, and vendor viability.

Tampa, Florida, Us

Worked extensively with Corporate Applications, Accounting and Finance, and Deloitte to fully integrate SAP with all BBI systems, resulting in a successful, on-time launch of SAP in January 2014. Working closely with POSi Team in Restaurant Applications, designed and personally coded during off hours the Daily Sales Engine (DSE) that processes POS data for all corporate restaurants and generates 40,000 journal entries nightly needed to post sales, house accounts, and special events into SAP.Developed and deployed a new master data system using SQL Server 2012 MDS to manage restaurant master data to serve new and existing systems. Pioneered the concept of Enterprise Data Store (EDS) to the organization to provide a single source of disparate master data for downstream systems, greatly simplifying the integration landscape.Designed and developed the extensive Restaurant Invoicing Application (RIA) integrations on behalf of Restaurant Applications, linking RIA to our master data systems and SAP.Partnered with Central Applications to seamlessly integrate Centralized Inventory Management (CIM) by working with the Productivity Team and Macromatix.

Ann Arbor, Mi, Us

Provide the technological vision for the Domino’s Pulse Windows-Based Touch Screen Point-of-Sale System used by over 6000 stores located in North America, Australia, and Europe.Lead the development of key components of the POS, back office, enterprise, and software distribution systems.Create comprehensive development schedules, design documents, and specifications for assignment to developers in the development team.Ensure compliance with internal and external standards including Payment Card Industry Data Security Standard (PCI DSS).Work with domestic and international franchisees to develop custom features to extended Pulse to meet their unique business needs.Present professional product demonstrations and presentations to the product management team.Develop extensive product documentation and standards for use by the development, deployment, and support teams.Promote the use of new and emerging technologies in the PULSE development team.

Carlsbad, California, Us

Led design and development of major components of the PULSE POS system using Microsoft Visual Basic 6, C#, XML, .Net Remoting, TSQL Stored Procedures, DTS, and Microsoft SQL Server 2000.Advised on development, database, and data communications technologies for both store and data warehouse levels of PULSE.Provided expert guidance for SQL Server development, including database migration, database structure standards, and advanced query design and optimization.Led award winning data migration project critical to PULSE installation rollout.Automated application rollout for over 1500 locations to speed delivery of application updates and reduce the staffing requirements for product rollouts.Implemented Extreme Programming Unit Testing methodology to ensure product quality and constancy.Created comprehensive software standards for .Net development on the PULSE project.Spearheaded the C# and .Net training of other developers.Trained level two and three support personnel how to diagnose and correct PULSE and SQL Server problems.

Bentonville, Arkansas, Us

Led application development groups consisting of 3 to 5 people through all phases of the System Development Life Cycle, earning the prestigious ISD Associate of the Month Award for September 1999 for the successful launch of the corporate budgeting project.Spearheaded a task force of four developers on a rapid, six week design-to-deployment project of the associate restitution system in order to replace the existing non-Y2K compliant system before the December 31 deadline.Analyzed, planned, and designed complex multi-tier application projects, including project proposals, business requirements, interface designs, project schedules, prototypes, detailed architectural specifications, and test plans.Built customer relationships through clear communications by using well-organized meetings and customer project documents, so that customers have clearly defined project expectations.Mentored college interns and junior developers in skills such as Visual Basic development and project analysis to assist them in professional growth.

Bentonville, Arkansas, Us

Developed complex multi-tier applications using Microsoft technologies such as Visual Basic, COM, ADO, Custom ActiveX DLLs/EXEs, and Microsoft Office COM Automation on diverse database platforms such as Microsoft Access, NCR Teradata, Informix, and IBM DB2.Created detailed testing procedures and quality assurance documents.Supervised project contractors to ensure that products met corporate standards and quality guidelines.Learned critical analysis and development skills needed to produce successful projects for our customers.

Bachelor Of Science, Computer Information Systems

Bachelor Of Accounting, Accounting