Bryan Hutson Email & Phone Number

Bloomfield Hills, Mi, Us

Detroit Metropolitan Area

Southfield, Michigan, United States

Led all creative for FCA/Stellantis, Tylenol, Benadryl, McDonalds, T. Rowe Price, Oak Street Health, Hungry Howies, Mopar, Miracle Ear and Cue Health. Led cross functional team of creatives, strategists, designers, producers and content creators. Created 360-degree brand and product campaigns including full array of digital and social, website, CRM and online assets. Led several complete modernizations of brand design including logo mark, typeface and brand standards. Led numerous new business pitches. Worked with agency leaders to develop staffing plans and hiring talent. Mentored young team members from creative, account, strategy, production and project management.• Won the 2021 Burke award for best J&J brand campaign.• Helped Tylenol regain lead in market share over Advil for the first time since 2009.• Created only the 6th tagline in Tylenol history.• Created the top two highest testing product campaigns and brand campaign in J&J history.• Led creation of Official Star Wars / Disney tie in campaign, the biggest collaboration in FCA history.• Created Jeep global campaign for 2017.• Helped increase Mopar accessories sales by 42%.

Southfield, Michigan, United States

Ran the brand and day-to-day creative for AutoTrader.com, AutoZone, Rent.com. Led all creative efforts, from initial client briefing to finished production. Worked with other brand leaders to develop plans, budgets, and strategy. Led teams in ideation and presentations, and then through finished productions.• Led creation of the first ever campaign for Duralast Batteries with Chuck Liddell. • Led creation of first AutoZone social campaign with Chuck that reached millions views.• Launched first tagline in AutoTrader history.• Created memorable 360 campaign for AutoTrader.com with The Dukes Of Hazzard

Southfield, Michigan, United States

Ran all day-to-day creative projects for Blockbuster, PacifiCare, The Source By Circuit City (formerly Radio Shack Canada), and AutoTrader.com. Responsible for leading all day-to-day creative efforts to completion as well as working on all brand advertising. Worked closely with clients, account and production to plan budgets, develop strategy, create concepts, present to client, partner with production to complete assets on time and in budget.• Helped achieve first sales increase in 12 years for The Source by Circuit City.• Won best healthcare campaign for PacifiCare in Stevie Awards.• Helped increased PacifiCare share price 417%.• Top 5 in USA today Super Bowl ad meter for Blockbuster.