Bryan Huttle Email & Phone Number

Greater Minneapolis-St. Paul Area

Responsible for developing services to drive expansion of Fairview’s brand into the direct-to-consumer market. Directed and oversaw vendor relationships in the design and development of new marketing website as well as a consumer e-commerce portal. Provided thought leadership to organization through market research and competitive intelligence to drive direction of product requirements and development.

Greater Minneapolis-St. Paul Area

Managed complex clinical solution products aimed at improving the quality of care and reducing overall healthcare costs for health plans, employers, and patients. Product responsibilities included utilization management, concurrent and retrospective utilization programs, formulary management, and controlled substances case management programs. Effectively championed new and enhanced product initiatives through company’s stage gate product development processes utilizing Pragmatic Marketing concepts. Additionally, provided thought leadership by taking a leading role in refining/updating company’s product development process through extensive cross-departmental collaboration. Managed relationships (internal and client facing) to drive adoption of products and services.

Greater Minneapolis-St. Paul Area

Led management of cervical interbody spine product portfolio (medical device)– $20M in Revenue. Drove product portfolio growth 7% in highly competitive market. Developed and executed training / product overviews for sales representatives and KOL’s (key opinion leaders). Provided analysis of competitor portfolios, market demands, and surgeon usage trends to support product messaging and drive customer adoption. Coordinated launches of new products obtained as a result of company acquisitions through product messaging and positioning to align with existing product portfolio. Delivered leadership in technical / clinical product support to sales teams and at industry trade shows.

Led product support initiatives for global marketing partners and distributors. Established global launch process to effectively facilitate launch objectives including registration, forecasting, and marketing communications. Successfully completed 15 global product launches (Europe, Asia Pacific, Latin America) through extensive collaboration with international cross-functional team members.

Greater Minneapolis-St. Paul Area

Designed and developed branded marketing collateral (brochures, surgical techniques, sales aids, trade show booth graphics) for medical device products through extensive collaboration with Product Management. Managed vendor relationships and literature inventory levels.