-Analyze multi-platform campaign data (including Google Analytics, social, web, and ad performance) to generate actionable insights, optimizing creative and marketing strategies to meet client KPIs and drive successful campaign outcomes.-Perform in-depth competitor and benchmarking analysis to identify new market opportunities, enhancing client positioning and contributing to measurable gains in engagement and market share.-Utilized advanced analytics tools like TalkWalker and predictive modeling to anticipate industry trends and consumer behavior, enabling clients to make proactive, data-driven decisions that align with business goals.

-Conducted regular maintenance checks on studio equipment to promptly address technical issues.-Managed an updated inventory, tracking usage of equipment, and ensuring proper accountability before and after each client project.-Effectively communicated with producers, directors, and other team members to understand their technical requirements and provided appropriate equipment support.-Demonstrated flexibility in adapting to different studio setups and production requirements, taking the initiative to proactively address challenges and enhance overall workflow efficiency.

-Act as liaison between heads of department to create a smoother process on set.-Rig and break down lighting setups for Gaffer while balancing the electrical load on occasion.-Build sets with carpenters to create the necessary environment for shooting to occur in efficient time frames. -Operate as both 1st and 2nd AC on various productions and as assistant director as well as director's assistant.

-Coordinated cross-functionally with Sales, Media & Distribution, and Ad Ops to optimize content and maximize social channel reach, driving increased engagement and revenue.-Managed Bleacher Report’s data trends library, translating social metrics and audience insights into actionable stories that drove a 15%+ increase in cross-platform engagement.-Partnered with the programming team to drive in-depth analysis and testing strategies, pinpointing high-impact areas for business growth and enhancing targeted decision-making.-Developed and presented internal monthly reports, highlighting key insights, successes, and improvement areas with actionable recommendations to elevate performance across National and Lifestyle brands.

-Implemented a reorganization of our Barter buying system to keep up-to-date records on client deals, find discrepancies, and update buys to reflect discounts established in previous agreements. -Produce end-of-month reports that outline all lines of business, their placement in our system, and ensuring that all clients & vendors have received the funds allocated to their prospective accounts.-Enhanced our missing weekly order reports, saving a full day’s work for all involved to focus on other more pressing projects. -Developed understanding of National Billings and affidavits process to take on more roles in a shifting team dynamic.

-Develop layout, logo, mission, the vision of content, and overall brand for B Side Films media platforms.-Conduct analysis on brand effectiveness using Instagram Analytics, observing a consistent 10% increase in reach and impressions monthly.-Utilize digital applications such as Premiere Pro, iMovie, VSCO, and Canva to create high-quality, visually appealing content resulting in an increase of 25% client retention.

-Prep +5 photo sets daily, according to predetermined lighting diagrams for clients such as Clinique, Rag & Bone, and Michael Kors. -Review selected final images and altering to creative's specifications if styling or lighting is off.-Communicate regularly with the team to ensure that all 14 studios and 16+ sets have their needs met and problems solved.

-Assisted in-house photography projects to maintain updates on the company websites, leading to an overall increase in studio revenue.-Systemized studio space, leaving sets clean, organized, and equipped with all necessary tools for team members. -Ordered equipment for the studio on a rolling basis to maintain industry-standard client needs.-Determined gear requirements, associate priorities, adjust lighting plans, and communicate with clients on day-to-day production.

-Created promotional commercial pitch with high school mentees for the website.-Storyboard plot points and manufactured a promotion that would invoke engagement. -Directed videos highlighting Big Brother Big Sister program.-Edited the promotion to meet guidelines set by program directors.

-Scheduled appointments for the more than 500 students in the TCB School. -Interacted with over one thousands students, professors, and faculty dealing with issues such as: Class timing conflicts, registration for new semesters, graduating seniors, and transferring students.-Observed and responded to the crashing of a major registration system. Demonstrated leadership skills by helping eight students affected by the crashed system get the classes they needed.

-Examined and Consolidated 10 bills and policies in places regarding senior care in the Lower East Side area.-Authored Senior and Youth community pamphlets, which informed the people on events in the area.-Organized newspaper articles, showing appearances made by Assembly Member Brian Kavanagh -Managed three booths in the Lower East Side, all of which handed out information on Brian Kavanagh’s policies and goals.