Bryan Steele Email & Phone Number

• Develop go-to-market communication plans for in-vehicle connectivity products• Partner with Product Marketing and Engineering teams to ensure proper product positioning• Partner with Sales team to develop customer acquisition strategies• Oversight of product naming and messaging guidelines• Identification and development of business-critical success metrics• Manage creative and media agency relationships• Partner with Chevy, Buick, GMC, and Cadillac teams to develop integration and amplification opportunities

Detroit, Mi

-Develop and execute Gaming and esports strategy across multiple brands-Lead strategy and execution of Digital Ad Quality policies and practices addressing Ad Fraud, Brand Safety, and Viewability-Manage relationship with key Global Media Partners such as Google, Facebook, and Twitter-Develop a future-proof model for Programmatic Media Buying-Conduct Global Media Workshops set on driving best-in-class media practices in GM priority markets-Ensure Global teams develop, measure, and track against the most relevant digital media KPIs-Review, selection, and deployment of AdTech and MarTech platforms-Oversight of Paid Digital Media scope on global media contracts-Gather, refine, and socialize Digital Best Practices and test opportunities across the enterprise-Manage and develop the careers of full-time employees and interns-Work to redefine how digital media quality is measured with agency and internal teams in Productivity model

Greater Detroit Area

● Manage relationship with multiple agency partners responsible for Paid Digital Media support globally● Develop and establish global Paid Digital Media priorities that all key GM markets should be activating● Created solution ensuring GM trademarked terms are protected from competitive use on Google Paid Search through detailed work with Google, our Media Agency, and global GM colleagues● Reviewed, selected, and deployed Global Paid Social Media platform● Lead the creation of quarterly Global best practice sharing document● Ensure GM Global Paid Media Technologies are in place across all key markets● In-person support for markets preparing to rollout a holistic GM Digital solution for Dealers● Work with agency and internal teams on contractual Media needs

Greater Detroit Area

• Manage budget and strategy across Paid Search, Organic Search, Display and Social marketing efforts• Create and share SEO best practice documents across multiple dot-com properties• Oversee Paid Search campaign creation and optimization• Develop recommendations for site architecture and content to improve site traffic and usability• Primary point of contact between SEO agency and Autoweek Media Group• Manage and prioritize SEO recommendations with editorial, marketing, PR, social, site development and leadership teams• Offer supplemental SEO support to multiple publications across Crain Communications, Inc.• Analyze, create and present monthly and ad hoc performance & campaign reports

• Manage the Search Engine Marketing (SEM) strategy, execution, development and analytics for General Motors global markets• Create and present weekly, monthly and quarterly status reports for GM Global and individual markets• Develop and monitor annual metric goals for multiple markets• Manage team members in SMG Search Toronto and Chicago offices• Provide input and oversight into development of optimizations, reporting, and copy, match type and landing page testing• Create, implement and report on test in Canada measuring the impact of running paid search• Work closely with Google, MSN and Yahoo! on new technology, global opportunities and search partnerships

• Develop, execute, manage and optimize search engine marketing (SEM) campaigns for General Motors and 13 of its brands• Develop and present search campaign proposals and strategies to clients and colleagues• Create and execute training program for new entry level and managerial team members at Digitas and StarCom• Work closely with Google, MSN and Yahoo! on campaigns, industry trends and new strategies• Client-facing team member in various metrics, status and strategy meetings• Create and present monthly metrics reports for paid search campaigns of various GM brands• Partner with agencies such as Campbell-Ewald, StarCom, McCann and Modernista on search engine marketing projects

• Coordinated the setup, staffing and teardown of SAAB “Born From Jets” Mobile Tour• Managed staff and maintain display at events• Created internal and external event summaries for company and client use• Coordinated all pre-event and post-event logistics• Arranged and booked travel, lodging, etc. for team members at events

• Coordinated Fox Sports Net exhibit at 2005 MLB All-Star FanFest• Researched, analyzed, negotiated and purchased media for clients• Created and maintained tracking databases for clients in the retail and service industries• Wrote copy for radio spots, public address announcements and articles• Created and executed client advertising promotions• Planned, coordinated and managed Super Bowl XL party for clients• Established filing system for large client’s Midwest sponsorship contracts

• Developed strategies & execute marketing plan for 16 intercollegiate sports • Hired, trained & managed intern staff of 20 students• Organized and managed events and speaking engagements throughout campus and Butler County to promote Miami Athletic programs and tickets sales.• Collected quotes, negotiated costs & finalized purchases with various vendors for promotional items • Pursued and coordinated corporate sponsored game day events and in-game promotions • Purchased newspaper and radio media for athletic events within budget• Played major role in the creation, development, and implementation of Miami Youth Football Night – drawing over 2,000 additional fans