Bryan Steele Email and Phone Number
detroit, michigan, united states
Bryan Steele's Location
Detroit Metropolitan Area, United States
Bryan Steele's Contact Details
Bryan Steele work email
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Bryan Steele personal email
n/a
Bryan Steele phone numbers
About Bryan Steele
Accomplished global marketer and media expert with 20 years of experience across advertisers, agencies, and publishers. Adept at leading projects in collaborative, complex, and data-driven environments with experience across media, AdTech, Gaming/esports, strategic partnerships, budget management, team development, and contract negotiations.
Bryan Steele Work Experience Details
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Manager, Onstar Engagement MarketingGeneral Motors Apr 2021 - Present• Develop go-to-market communication plans for in-vehicle connectivity products• Partner with Product Marketing and Engineering teams to ensure proper product positioning• Partner with Sales team to develop customer acquisition strategies• Oversight of product naming and messaging guidelines• Identification and development of business-critical success metrics• Manage creative and media agency relationships• Partner with Chevy, Buick, GMC, and Cadillac teams to develop integration and amplification opportunities -
Manager, Digital Media And PartnershipsGeneral Motors Jan 2016 - Apr 2021Detroit, Mi-Develop and execute Gaming and esports strategy across multiple brands-Lead strategy and execution of Digital Ad Quality policies and practices addressing Ad Fraud, Brand Safety, and Viewability-Manage relationship with key Global Media Partners such as Google, Facebook, and Twitter-Develop a future-proof model for Programmatic Media Buying-Conduct Global Media Workshops set on driving best-in-class media practices in GM priority markets-Ensure Global teams develop, measure, and track against the most relevant digital media KPIs-Review, selection, and deployment of AdTech and MarTech platforms-Oversight of Paid Digital Media scope on global media contracts-Gather, refine, and socialize Digital Best Practices and test opportunities across the enterprise-Manage and develop the careers of full-time employees and interns-Work to redefine how digital media quality is measured with agency and internal teams in Productivity model
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Manager, Global Digital Paid MediaGeneral Motors Sep 2013 - Dec 2015Greater Detroit Area● Manage relationship with multiple agency partners responsible for Paid Digital Media support globally● Develop and establish global Paid Digital Media priorities that all key GM markets should be activating● Created solution ensuring GM trademarked terms are protected from competitive use on Google Paid Search through detailed work with Google, our Media Agency, and global GM colleagues● Reviewed, selected, and deployed Global Paid Social Media platform● Lead the creation of quarterly Global best practice sharing document● Ensure GM Global Paid Media Technologies are in place across all key markets● In-person support for markets preparing to rollout a holistic GM Digital solution for Dealers● Work with agency and internal teams on contractual Media needs
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Digital Marketing ManagerAutoweek Sep 2011 - Jun 2013Greater Detroit Area• Manage budget and strategy across Paid Search, Organic Search, Display and Social marketing efforts• Create and share SEO best practice documents across multiple dot-com properties• Oversee Paid Search campaign creation and optimization• Develop recommendations for site architecture and content to improve site traffic and usability• Primary point of contact between SEO agency and Autoweek Media Group• Manage and prioritize SEO recommendations with editorial, marketing, PR, social, site development and leadership teams• Offer supplemental SEO support to multiple publications across Crain Communications, Inc.• Analyze, create and present monthly and ad hoc performance & campaign reports -
Digital ManagerSmg Search Feb 2010 - Sep 2011• Manage the Search Engine Marketing (SEM) strategy, execution, development and analytics for General Motors global markets• Create and present weekly, monthly and quarterly status reports for GM Global and individual markets• Develop and monitor annual metric goals for multiple markets• Manage team members in SMG Search Toronto and Chicago offices• Provide input and oversight into development of optimizations, reporting, and copy, match type and landing page testing• Create, implement and report on test in Canada measuring the impact of running paid search• Work closely with Google, MSN and Yahoo! on new technology, global opportunities and search partnerships
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Senior Associate, MarketingDigitas Dec 2007 - Feb 2010• Develop, execute, manage and optimize search engine marketing (SEM) campaigns for General Motors and 13 of its brands• Develop and present search campaign proposals and strategies to clients and colleagues• Create and execute training program for new entry level and managerial team members at Digitas and StarCom• Work closely with Google, MSN and Yahoo! on campaigns, industry trends and new strategies• Client-facing team member in various metrics, status and strategy meetings• Create and present monthly metrics reports for paid search campaigns of various GM brands• Partner with agencies such as Campbell-Ewald, StarCom, McCann and Modernista on search engine marketing projects -
Event Marketing Specialist / External Tour ManagerCarlson Marketing Aug 2006 - Nov 2007• Coordinated the setup, staffing and teardown of SAAB “Born From Jets” Mobile Tour• Managed staff and maintain display at events• Created internal and external event summaries for company and client use• Coordinated all pre-event and post-event logistics• Arranged and booked travel, lodging, etc. for team members at events -
Sales & Marketing CoordinatorDietz Trott Aug 2005 - Jul 2006• Coordinated Fox Sports Net exhibit at 2005 MLB All-Star FanFest• Researched, analyzed, negotiated and purchased media for clients• Created and maintained tracking databases for clients in the retail and service industries• Wrote copy for radio spots, public address announcements and articles• Created and executed client advertising promotions• Planned, coordinated and managed Super Bowl XL party for clients• Established filing system for large client’s Midwest sponsorship contracts
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Marketing CoordinatorMiami University (Oh) Intercollegiate Athletics 2003 - 2005• Developed strategies & execute marketing plan for 16 intercollegiate sports • Hired, trained & managed intern staff of 20 students• Organized and managed events and speaking engagements throughout campus and Butler County to promote Miami Athletic programs and tickets sales.• Collected quotes, negotiated costs & finalized purchases with various vendors for promotional items • Pursued and coordinated corporate sponsored game day events and in-game promotions • Purchased newspaper and radio media for athletic events within budget• Played major role in the creation, development, and implementation of Miami Youth Football Night – drawing over 2,000 additional fans
Bryan Steele Skills
Digital Marketing
Sem
Seo
Advertising
Integrated Marketing
Ppc
Online Marketing
Google Analytics
Digital Strategy
Online Advertising
Interactive Marketing
Marketing
Google Adwords
Social Media Marketing
Web Analytics
Social Media
Strategy
Business Strategy
Dart Search
Mobile Marketing
Customer Engagement
Program Management
Google Webmaster Tools
Msn Adcenter
Kenshoo
Microsoft Excel
Powerpoint
Bryan Steele Education Details
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Management
Frequently Asked Questions about Bryan Steele
What company does Bryan Steele work for?
Bryan Steele works for General Motors
What is Bryan Steele's role at the current company?
Bryan Steele's current role is OnStar Product Marketing at General Motors.
What is Bryan Steele's email address?
Bryan Steele's email address is bj****@****ion.edu
What is Bryan Steele's direct phone number?
Bryan Steele's direct phone number is +131366*****
What schools did Bryan Steele attend?
Bryan Steele attended Albion College.
What skills is Bryan Steele known for?
Bryan Steele has skills like Digital Marketing, Sem, Seo, Advertising, Integrated Marketing, Ppc, Online Marketing, Google Analytics, Digital Strategy, Online Advertising, Interactive Marketing, Marketing.
Who are Bryan Steele's colleagues?
Bryan Steele's colleagues are Ovidiu Achitei, Brock Forsythe, Marc Mainville, Gaurav Shinde, Tremain Robinson, Dale Pobocik, Roberto Muscas.
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Bryan Steele
Ceo Tahoe By Design, Captain Of The Grateful Red - The Ferrari Of Lake TahoeSouth Lake Tahoe, Ca1tahoebydesign.com -
2standish.com, cmu.edu -
1frankleta.com -
Bryan Steele
Senior Vp - Wealth Managementubs Financial Servicessenior Portfolio ManagerCharlotte, Nc1ubs.com2 +170434XXXXX
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