• Established and expanded a comprehensive digital media agency specializing in digital marketing for diverse clients in industries such as skincare, hospitality, retail, and F&B• Crafted content marketing strategies that boosted social media followers by 258% for brands like The Capitol Kempinski Hotel Singapore, QV Skincare, Automobile Association and Sukin Singapore• Oversaw social media accounts with annual budget ranging from $30,000 to $80,000.• Led and coached a team of six graphic designers and content creators to ensure successful project execution• Managed overall business operations, including business development and project management, scaling the company to achieve annual revenues of $300,000 to $500,000

• Directed strategic planning to align with clients' objectives and developed and executed effective e-commerce campaigns that enhanced user acquisition, conversion rates, and customer retention for clients• Established and managed e-commerce initiatives on Lazada and Shopee across the APAC region that led to a 515% growth in online sales within six months• Generated monthly revenues ranging from $20,000 to $50,000 for each platform.• Monitored e-commerce campaign performance and provided improvement recommendations through regular reporting

• Content creation for brands' social media accounts• Copywriting for brands' banners, advertisements and other social media materials• Proposal and idea creation for prospective clients• Attending pitching and discussion meetings with clients• Managing clients' requests and queries for social media accounts• Community and fan management for brands' social media pages• Business Development

• Increase in unique visitor traffic by collaborating with marketing team on standardisation, design and production of marketing materials• Assisted with social media content that includes pitching of creative ideas, video production and conducting primary market research • Created an active social media presence for the company through competitions and that increased viewership