Love Token is a 10 year old clothing wholesaler who specializes in luxury and women’s fashion clothing in both B2B wholesale and B2C retail, with top clients such as Neiman Marcus, Saks 5th Ave, Nordstroms and more. ECOMMERCE/DIGITAL MERCHANT/WEBMASTER –o Rebuilt a new website (Shopify) with a complete new look and functionality. Constantly enhancing website(s) for upgrades, new features and best customer UX and design.o Build a database of products for their seasonal clothing lines for all product information and attributes.o Content writer for all products and website – Writing product descriptions and Meta Data (SEO).o Launch and maintain all product launches and inventory across all marketplace channels (Web, Amazon & Walmart) – product info, images, pricing.o Built & maintained Promotional Calendar for the year for product sales, brand promotions, clearance and spotlights.  MARKETING & ADVERTISING –o Launched company on Google Analytics, Merchant Center and Adwords – Built Paid Ads and monitored spend on various Ads types (PLAs, Display Ads and Smart Campaigns). Contently monitoring and adjusting daily & weekly for optimal keywords and spend.o Social Media – Managed company Facebook, Instagram and Pinterest accounts and postings. Also leveraging Facebook Business Manager to run social media Paid Ads across various social platforms.o Email – Built, designed & scheduled emails (Mailchimp) and an email calendar for customer retention to include them in email blasts for company sales & promotions. CREATIVE –o Design, branding, image creation and photo manipulation. Created and designed the look of all emails, advertisements, images and company website.

Ecommerce/Digital – - Review, build, launch and maintain digital assets of all B2B and B2C channels including Amazon, Walmart, Overstock, Bed Bath Beyond and more. Product information, pricing, images, videos and all digital assets for new Sku launches - Built & maintained company catalog Wordpress & Shopify websites (4 websites), product launches and web content. Constantly enhancing website(s) for upgrades and best customer experience and acting webmaster- Competitive price monitoring and performance of our products versus competitors on digital channels. Worked with owner to give recommendations of actions - Envision, create & load additional product and branded content - enhanced rich content, charts & images for websites and amazon marketplace- Loading and updating product data across many Vendor Portals (Amazon, Walmart, Overstock, etc)Marketing & Advertising -- Collaborated with Sr. Director of Ecommerce to set up Google Adwords account, Google Merchant account, analytics and Amazon Marketing Services- Set up ZooVaa inc. Mailchimp email marketing account, linked company website to it with separate email list captures and tags- Collaborate with Account Executives & Marketing dept to help launch Social and other marketing initiatives to ensure its all tied together cohesively with the websites, brand and company goals - Coordinated, set up and execute website promotions for sunny.com and zoovaa.comSpecial Projects/Other – - Research, analyze, project manage, execute for new digital tools and processes to enhance and create efficiencies and structure for the company - Helped set up side companies ZooVaa and Efitment with the owner. Branching out from Fitness Products into new categories with new brands, building new websites and setting up on new marketplaces - Worked with sourcing department to help bring in new products, analyze product profitability, retail pricing recommendations and sku market research for new product on boarding ideas

Responsible for website conversions, revenue and overall site performance for 45+ websites. Working with multiple departments such as Marketing, Customer Emails, Affiliates, Content Coordinators and Vendors to ensure overall top revenue performance of websites. Weekly reporting & analysis on all websites and individual brands performance including conversions, revenue and traffic and internal search. Site merchandising including creating special content pages, executing and planning site promotions, SEO, internal search optimizations and strategies for product placement

Assisted in coordination of new site projects, upgrades, website optimizations and migrations for 30+ websites to a new web platform (Demandware). Executing site promotions, sales and monitoring of sites performance

Organizing and setting up new data, product & new sku setups, taxonomy and categorization of all 44,500 skus in our database. Daily reporting of products that are turned on/off, require special attention and or missing data. Working with vendors to collect product info and images.