We’re an uncommon branding and storytelling agency feuled by passion, guts and common sense. For 22 years, we've been ensuring your offering gets the story it deserves, while the world gets one as well. With a relentless approach to discovering a brand’s undeniable truth of why it ultimately matters, our inspired brand lensing delivers lean brands with sustainable story economies that are more inclusive, quicker, cost effective and powerful. As a small agency, we surprise many with the types of clients we keep attracting. From a wide range of b2b and b2c clients, a few campaign highlights include the global launch responsibilities for Harley-Davidson's dark custom bikes and movement, PR and event management for the PGA Championship, the inspiring and award winning resurrection of Alberto Culver’s Consort hairspray, the award winning community relations program for Physicians Plus, a record breaking membership campaign for the YMCA, the Harley-Davidson Museum grand opening, brand management for Dan Patrick and Dr. Laura Berman, an award winning campaign for Chicago Children’s Advocacy Center, a rebrand and launch for one of the largest online home decor retailers, Hayneedle, as well as rebrands for Red Bull, InPro, Betty Brinn Children’s Museum, Rainbow Play Systems, Hunter, Yaskawa, Orville Redenbacher's, Cousin Sub's and Hermle.We’re also just as proud of our other client work, including Walgreens, Conagra, American Gene Technologies, Sara Lee, Red Lobster, Ball Park, Marco’s Pizza, Kelty, Slumberjack, Eddie Bauer, Wenzel, Sun Dolphin, Drugstore.com, Kohler, Hilco, ConAgra, Buy Seasons, InterContinental Hotels, Jeff Foxworthy Beef Jerkey, Emeril Lagasse Coffee, The Marcus Corporation, Sport Court, Custom Made Meals, Buell, Cornerstone Restaurant Group, Bemis, Ebonite/Hammer bowling, insta-bed, Natural Golf, Regal Ware Worldwide, REV Group, Signicast, Networked Insights, Remington, BATL Axe, and more.

Exclusively represented the legendary Dan Patrick on brand management strategies and business partnerships, including strategy, ideation, and activation of partnerships. Provided strategic branding counsel surrounding ESPN transition to wildly successful syndication.

Quickly captured the city of Chicago’s attention by attracting big-name clients in a downturn economy, including Sara Lee, Wilson Sporting Goods, Alberto-Culver, Red Lobster, Walgreens, and many others. Introduced the world to the number one all-time selling tennis racquet, and grocery stores to the now famous deli-select meat that was packaged in hard plastic containers with lids. Won awards. But, I'm most proud of this era for leading the cause to remove unwanted hair off of unwanted areas, such as people’s backs, by creating a storm of inventive buzz surrounding Nad’s, a natural hair removal product. You’re welcome.

Responsible for overall direction and management of public relations division, growing the team from three to more than 20 PR professionals. Attracted clients ranging from Culligan, Huffy sports, Outboard Marine Corporation, Pfizer, Air Jamaica, Sun Country Airlines, Funjet Vacations, Samsonite, Milwaukee Electric Tool, Wisconsin Anti-Smoking Campaign, and Dale of Norway, just to name a few. The team’s work ranged from getting one client on a Wheaties box to securing other client appearances on MTV, David Letterman and other major media outlets, attracting more than 250,000 spectators to a Jazz & Blues Festival in Jamaica, and helping a client receive a coveted best new sports product of the year award

For this leading PR agency, I launched a consumer division and managed clients that included the launching of Golf Galaxy, and the storytelling on behalf of Arctic Cat, Norwest Banks, Mr. Coffee, 3M, Terminator Fishing Lures, Johnson Outdoors, Honeywell, among others. Grew from account supervisor to director. Won numerous PRSA and IABC awards.

Managed clients, including Mack Trucks, Department 56, Rapala Fishing Lures, Cargill, 3M, American Standard, Amana, among others. Grew from assistant account executive, account executive to senior account executive. Won numerous PRSA and IABC awards, including a Silver Anvil.

While attending Winona State, covered the local and national sports scene for Southeastern Minnesota and Northwestern Wisconsin.