In addition to various full-time staff positions at agencies and in-house brands over the years, diverse projects have sharpened my skills and continue to keep me on my toes. It's an addiction, send help. My specialties include:- Enthusiast Brands & Products- Beauty & Personal Care- Food & Beverage- Automotive & Motorsport- Action Sports & Lifestyle- Footwear & Fashion- Music & EntertainmentProjects for: New Era Caps, Tea Joy, COOLA, Amazon, Mercedes-Benz, Porsche Experience Center, Showtime, Nike, Adidas, Timberland, Tumi, Michael Kors, Vans, UGG, Skechers, MGK, Caesars Entertainment and Dick Clark Productions.BryanLichtman.com

Be Care Love Professional Haircare & Skincare Brands

U.S. Continental is the leading licensee and private label manufacturer of premium leather care, fabric care, beauty care and other consumer products. Created and designed custom packaging, special product kits, advertising, 2D and 3D renderings, websites, presentation decks, sales materials and merchandising displays from concept through completion. Directed in-house and out-of-house resources to ensure projects are delivered on time, on budget and at the highest level of quality. Continually inspired clients with a vision for their brand, compelling concepts and plans to get them excited. Guided and assisted sales, purchasing and production departments with style guides, product design, sourcing and new vendor selection. Provided direction on fashion trends, manufacturing, printing, labeling and bottle decoration. Worked closely with CEO, legal, finance and other relevant teams with proper vetting, risk management and cost controls.Clients: Tumi, Michael Kors, Hugo Boss, Clarks, Coach, Adidas, Converse, Puma, Timberland, Vans, UGG, Skechers, Rockport, Birkenstock, CAT, Sorel, Hush Puppies, Macy's, Dillard's, Dooney & Bourke and others.

Co-created, designed and developed RSS and the RSS Tarmac Series brands—purpose-built lines of high performance upgrades and components for Porsche. Available through a worldwide network of Porsche dealerships and exclusive tuning companies. Created and designed branding, graphics, videos, websites, advertising, packaging, sales kits, displays, exhibits and events. Led creative, manufacturing, customer experience, sales and marketing. Strategized, planned and directed expansion and new business development efforts. Crafted and executed highest-ranking, top-performing product launches and campaigns using social media and enthusiast forums in addition to offline methods. Responsible for generating massive demand while increasing market share, revenue and profit. Managed and directed private label division for outside partners and various aftermarket brands. Provided creative services for other in-house divisions and non-automotive luxury brands.Supervised staff while leading operations at Stuttgart Performance, the RSS in-house R&D center. Stylized and directed vehicle builds and special projects. Co-developed new products working directly with engineers, technicians and test drivers. Assisted thousands of enthusiasts as a respected member of the motorsport and automotive community.Notable highlights:- 2014 RSS Tarmac Series Named Official Suspension of Porsche Pirelli GT3 Cup Trophy USA- 2014 FIA: Team RSS / EVR Group GT Rally Championship (GT3 Cup)- 2013 Grand-Am Rolex Sports Car Series Championship (GT3 Cup)- 2013 Grand-Am Rolex Sports Car Series 24 Hours of Daytona (3rd Place GX Class)- 2013 FIA: Group GT Rally - 5 Overall Victories (GT3 Cup)- 2013 FIA: Parts Homologation (Tarmac Series Suspension)- 2013 Vmax 200 UK Top Speed Record Holder (996 Turbo)- 2011 Porsche Sports Cup-Suisse at Hockenheim Ring (1st Place 997 GT2)- 2010 – 2013 Highest-Ranking Online Marketing Campaigns

Created, designed and developed the COOLA Suncare brand, a luxury skincare collection focused on sun protection. Produced all original branding, packaging designs, product imagery, web assets, media kits, sales kits, advertising, marketing programs and merchandising displays. Directed photo shoots and promotional videos. Managed custom packaging projects and printing vendors. Long-term freelance retainer working directly with owner. Helped position the brand to be acquired by SC Johnson in 2019.COOLA products are made with up to 97% certified organic ingredients, sourced with a Farm to Face® philosophy. Specially formulated with natural plant phyto-protectors and up to 85% fewer actives than competitors. Found at the finest retailers worldwide and distributed under the COOLA Suncare, Bare Republic, Hang Ten and Tommy Bahama Suncare brands.

Lead member of Vertis Creative, a unique and highly skilled team of art directors, designers, developers, strategists and imaging specialists offering boutique agency services and design solutions within Vertis Communications. Created and designed branding, packaging, advertising campaigns, direct mail, digital/email marketing, data-driven programs, PURLs, merchandising displays, large/grand format and experiential environments from concept through completion. Directed national product and lifestyle photo shoots in studio and on location. Deployed multiple art and design disciplines to achieve specific goals. Hired, coached and mentored junior art directors, graphic designers and production staff creating professional relationships that continue today. Developed needs assessment, scope of projects and cost models for creative services. Created detailed decks and briefs for new business and client presentations. Fostered and maintained relationships with specialized departments across regional offices to refine ideas for maximum impact.Clients: Lucky Brand, Liz Claiborne Cosmetics, Adidas, Nike, Porsche, BMW, Mercedes-Benz, Lexus, Volkswagen, Yamaha, ConAgra, Dunkin' Donuts, Hampton, Brinks, Penske, Andiamo, MGM and others.

Created and led new business pitches, presentations, product launches, direct marketing and advertising campaigns. Managed team of art directors, designers, production artists and outside vendors providing constructive feedback and hands-on support. Directed photo shoots in studio and on location working with acclaimed food stylists. Involved in implementing protocol for ISO certification process. Full-time staff and freelance projects over the years.Clients: ConAgra, Lawry's/Unilever, CSK (Kragen) Auto, Universal Studios, DreamWorks, Del Monte Foods, Paramount Farms, Sunkist, Mars, Homestead.com, Gerber, Ford, ValuMedia and Avery Dennison.

Created branding, packaging designs, advertising, in-store graphics and retail displays for various in-house beauty and personal care brands. Directed product photography and image retouching. Worked with chemists developing new formulas and fragrances. Attended sessions with outsourced agencies and consumer focus groups. Full-time staff and freelance projects over the years.

Created retail and B2B advertising campaigns and marketing materials from concept through completion. Directed technical product and lifestyle photo shoots. Managed junior designers and assisted upper management with recruiting additional creative talent.Clients: Hitachi and Hewlett-Packard.

Created assets and design elements for TV, web, print and outdoor advertising. Designed animated files for web and email based promotions. Illustrated storyboards and renderings for new concept pitches. Produced detailed mock-ups for presentations and photo shoots. Prepared final layout and mechanical files for large format advertising. Created stylized typography and motion graphics for TV commercials.Clients: Acura and Oracle.

Created websites and micro site designs, interactive promotions and marketing projects within the music industry. Online editor and designer for Detour Magazine. Contributor and illustrator for All Star Magazine. Rocktropolis.com was one of the first social community websites ever to market and stream live music performances. Owned and operated by N2K Inc., one of the largest early online music distributors and later acquired by Amazon.Designed album launch campaigns and websites for artists including Johnny Cash, Rolling Stones, Weezer, Korn, Barenaked Ladies, Orbital, Tricky, Oasis and more.

Luxury haircare and skincare in-house brands Alterna and California Tan. Member of design team behind the creation and launch of award-winning Alterna Haircare. Designed and developed bottle and packaging designs, labels, print and outdoor advertising, sales kits, product brochures, retail displays, exhibits and promotional event materials. Created packaging prototypes for photo shoots before production models existed. Oversaw bottle decoration and special printing projects attending technical press checks. Helped develop and test new methods for direct-to-bottle printing. Worked alongside some very talented people and had an incredible experience.