Consulting Manager (Marketing)
CurrentB2B- Led and managed a team of consultants to drive seamless project delivery and alignment with client goals and timelines.- Conducted regular training sessions to foster skill development and ensure the team stays up to date on marketing knowledge, trends and tools.- Led multiple client events, handling invitations, logistics, on-site management, reporting, and post-event follow-up.- Executed highly impactful LinkedIn advertising campaigns, employing effective targeting and engagement strategies to generate webinar registrations.- Guided implementation projects for marketing automation software, ensuring precise tracking and enhanced lead generation.B2C- Provided strategic consultation, crafting effective strategies for peak sale periods on leading e-commerce platforms (Shopee, Lazada, Tokopedia).- Led a team in managing and optimising diverse advertising campaigns across Facebook, Google, and various e-commerce platforms spanning 7 markets.- Presented detailed campaign performance reports with data-driven insights, identifying gaps and opportunities for informed sales decisions.- Delivered outstanding YoY growth in GMV, Units Sold, and ROAS, highlighting a result-driven and impactful approach to e-commerce sales growth.- Implemented successful programs and webinars to help clients build greater brand visibility