B2B- Led and managed a team of consultants to drive seamless project delivery and alignment with client goals and timelines.- Conducted regular training sessions to foster skill development and ensure the team stays up to date on marketing knowledge, trends and tools.- Led multiple client events, handling invitations, logistics, on-site management, reporting, and post-event follow-up.- Executed highly impactful LinkedIn advertising campaigns, employing effective targeting and engagement strategies to generate webinar registrations.- Guided implementation projects for marketing automation software, ensuring precise tracking and enhanced lead generation.B2C- Provided strategic consultation, crafting effective strategies for peak sale periods on leading e-commerce platforms (Shopee, Lazada, Tokopedia).- Led a team in managing and optimising diverse advertising campaigns across Facebook, Google, and various e-commerce platforms spanning 7 markets.- Presented detailed campaign performance reports with data-driven insights, identifying gaps and opportunities for informed sales decisions.- Delivered outstanding YoY growth in GMV, Units Sold, and ROAS, highlighting a result-driven and impactful approach to e-commerce sales growth.- Implemented successful programs and webinars to help clients build greater brand visibility

B2B- Managed multiple client accounts, fostering successful project execution in lead generation campaigns.- Implemented dashboards for tracking and reporting, emphasising a data-driven approach to marketing for continuous improvement.- Assisted clients in redesigning customer journey workflows and implementing marketing automation tools for streamlined processes and enhanced lead management.B2C- Revitalised client businesses on e-commerce marketplaces (Shopee and Lazada) with impactful messaging, creatives, and improved discoverability through SEO.- Ran targeted campaigns on Facebook and Instagram, leveraging strategic promotions for significant sales growth.- Implemented customer-focused initiatives via various channels, building brand trust and resulting in higher customer engagement and loyalty.- Delivered results such as increased sales, greater brand discovery and visibility

B2B- Implemented B2B lead generation strategies across regions with tailored messaging for diverse markets.- Executed successful advertising programs on LinkedIn and Google, driving brand awareness and lead generation.- Delivered substantial increases in engagement for email campaigns and website traffic, resulting in greater MQLs and SQLs- Assisted clients in implementing automation solutions, improving operational efficiency, and addressing challenges in lead nurturing and reporting.B2C- Spearheaded the conceptualisation and execution of comprehensive digital marketing programs for clients, advising a forward-thinking approach to addressing challenges in reliance on traditional media and referrals- Executed successful digital campaigns across TripAdvisor, Facebook, Google Ads, and Google My Business, driving brand awareness and sales.- Worked on website optimisation projects, implementing best practices and security measures.- Achieved impressive overall results for one of the client: web traffic (+463%), form submissions (+767%), and enquiries (+500%), underscoring a results-driven and effective digital marketing strategy

- Trained and integrated incumbent trainees for seamless role transition.- Oversaw day-to-day operations, maintaining task efficiency and preventing backlogs.- Actively pursued collaborations with agencies, conducting presentations for potential clients.- Utilised SQL for data extraction and analysis.- Proposed and implemented product improvements.- Managed consumer feedback, client requests, and fostered long-term relationships while overseeing social media platforms for effective promotion and communication.