Bryan Lo Email & Phone Number

Singapore

Singapore

• Worked on Tudor, Grab, SUSS, The Coffee Bean and Tea Leaf and mix of FMCG accounts including Suntory and EyeMo:
• Develop media strategies and media placements after conducting market research using Media Planning tools like Clear Decision and AQX
• Liaison between clients, vendors, and partners in both online digital, out of home and programmatic buys
• Overall campaign management – budget planning, optimization, reporting and analysis
• Collaborating with different performance teams (OOH, Digital, Programmatic (Xaxis), Search and Content Marketing to achieve campaign obejectives

Specialized in infant to adults swimming classes. Worked with parents to teach infants and toddlers how to swim. Assisted parents with their concerns and giving them updates on their child's progress regularly.

Singapore

• Dentsu Aegis Network (Carat) – December 2021 to June 2022Worked on MasterCard and Allianz accounts and supported the team in campaign related matters:
• Creation of media plans using performance metrics from digital buying platforms (e.g. Reach and Frequency buys)
• End to end campaign set up from activation, optimization and reporting
• Tracking of campaign performance and reporting cadences
• Presentation of interim or post campaign report

Worked as a Product Ambassador for Samsung, promoting their products, in particular their latest Samsung Galaxy Fold. Provided on ground customer service, assisted customers with their concerns and queries regarding the products.

Assisted the Production Manager in curation of props, sets, and scripts. Managed audition venue preparation, script-reading, rehearsals while liaising with performing artists. Overall administration and implementation of production materials throughout the Singapore Theatre Festival.