Over the past five years, I’ve been working at the intersection of brand strategy and performance marketing, focused on building brands that not only look great but also deliver results. Whether it's driving brand awareness, scaling customer acquisition, or fine-tuning a brand’s market position, I use data to inform creative, smart decisions.I’ve had the chance to manage big campaigns and refine growth strategies, working in different roles across marketing teams. This hands-on experience has given me a unique view on what makes brands successful. Plus, being a marketing nerd at heart, I even started my own newsletter to help friends and colleagues keep up with the latest marketing trends.In short, I’m a well-rounded marketer with a broad range of skills. I love connecting the dots between strategy, creativity, and data to deliver impactful marketing solutions. Whether it's leading a team or rolling up my sleeves on a project, I thrive when I can bring everything together to make things happen.