Bryan Marks Email & Phone Number

Atlanta, GA, US

Minneapolis, MN, US

Strategic thought-leader responsible for identifying strategic or tactical insights that influence organizational goals, strategies, plans, and results, helping corporate leaders make fact-based decisions. Proactively working with senior business leaders to suggest or determine topical areas and hypothesis that need to be evaluated. Partnering, training.

Louisville, CO, US

• Performed detailed quantitative data analysis, data mining, and generating data reports based on stakeholders’ requirements using SQL, Excel, and VBA.
• Supported Go-To-Market (GTM) recommendations with quantitative assessments and evaluations of business opportunities using internal and external databases to refine assumptions and targets for product portfolios.
• Developed and collaborated on market research
• Updated and improved compliance performance scorecards to increase customer retention and revenue
• Updated and improved market share models to more accurately reflect actual market share

Ponte Vedra Beach, Florida, US

• Consulted with internal and external stakeholders on direct marketing campaigns.
• Managed campaign target criteria, counts, and list pull specifications through cleaning, processing, and selecting data using SAS, SQL, and Excel
• Tested success of demographic data selections, geographic data selections, and A/B messages through analyzing and reporting data via SAS and Excel
• Standardized efficiencies within analytical processes to improve turnaround times by 5%-10%

Catonsville, Maryland, US

• Utilized advanced coding in SAS, SPSS, Excel, and VBA to automate reporting to assess model fidelity and data quality and completeness. Analyzed data in preparing activity reports, presentations, papers, and abstracts..
• Developed use cases and created processes to standardize and automate five major reports assessing data quality and completeness, saving the client $40,000/year

• Developed multiple testing platforms to compare reports from the existing and new policy administration systems to pinpoint data conversion problems and discrepancies in reporting using Excel, VBA, and R, and logging.
• Detecting discrepancies between billing statements from the old vs. new policy administration systems
• Merging data for reporting and balancing/conversion verification
• Verifying and automating E-bill deposit log entries
• Developing tools to quickly update premium budgeting estimates by state, distribution, and line of business
• Creating and automating data file processing and reporting to submit to federal and state agencies*Initially worked at MagMutual through The Intersect Group through May 2019, then was hired directly as a contractor by.

Oklahoma City, OK, US

• Internal consultant for data analytics projects. Analyzed internal and external data, as well as primary and secondary marketing research, to provide strategic decision-making information for marketing, sales, and.
• Pinpointed the products creating the greatest customer & policy persistency, leading to discounted product bundling and increased revenue
• Indexed new market niches using industry demographics to identify those with the greatest potential profitability, leading to new niches representing over 30% growth in one unit’s total premium
• Created predictive model identifying which insurance product customers would most likely purchase next
• Identified current and lapsed public sector employer customers to help company recover over $1,000,000 in retaliatory tax refunds
• Determined groups with ancillary services are more profitable over time, resulting in a strategic shift to aggressively promote these services, leading to greater overall profitability

Master Of Science, Social Psychology

Bachelor Of Arts, Psychology