Bryan Marks's Location
Atlanta Metropolitan Area, United States, United States
Bryan Marks's Contact Details
Bryan Marks work email
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Bryan Marks personal email
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Bryan Marks phone numbers
About Bryan Marks
Seasoned researcher driving improved business performance by delivering business insights and high impact analyses through quantitative and qualitative data analytics, primary and secondary marketing research, and competitive intelligence.
Bryan Marks Work Experience Details
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Bi Analytics ConsultantThriventAtlanta, Ga, Us -
Bi Analytics ConsultantThrivent Aug 2023 - PresentMinneapolis, Mn, UsStrategic thought-leader responsible for identifying strategic or tactical insights that influence organizational goals, strategies, plans, and results, helping corporate leaders make fact-based decisions. Proactively working with senior business leaders to suggest or determine topical areas and hypothesis that need to be evaluated. Partnering, training, mentoring, and providing work direction to other BI Analysts. -
Senior Data AnalystGhx Apr 2022 - Jan 2023Louisville, Co, UsPerformed detailed quantitative data analysis, data mining, and generating data reports based on stakeholders’ requirements using SQL, Excel, and VBA.• Supported Go-To-Market (GTM) recommendations with quantitative assessments and evaluations of business opportunities using internal and external databases to refine assumptions and targets for product portfolios, including: o Market potential estimates (TAM/SAM/SOM) o Analytical support for strategic planning and product pricing o Merger/acquisition analyses• Developed and collaborated on market research• Updated and improved compliance performance scorecards to increase customer retention and revenue• Updated and improved market share models to more accurately reflect actual market share -
Senior AnalystLending Science Dm Aug 2021 - Jan 2022Ponte Vedra Beach, Florida, UsConsulted with internal and external stakeholders on direct marketing campaigns. • Managed campaign target criteria, counts, and list pull specifications through cleaning, processing, and selecting data using SAS, SQL, and Excel• Tested success of demographic data selections, geographic data selections, and A/B messages through analyzing and reporting data via SAS and Excel• Standardized efficiencies within analytical processes to improve turnaround times by 5%-10% -
Senior Data AnalystReli Group, Inc. Jul 2020 - Aug 2021Catonsville, Maryland, UsUtilized advanced coding in SAS, SPSS, Excel, and VBA to automate reporting to assess model fidelity and data quality and completeness. Analyzed data in preparing activity reports, presentations, papers, and abstracts. Led development of datasets, data tables, and data reporting. Had leadership role in meetings and client communications to create data monitoring and quality tools. • Developed use cases and created processes to standardize and automate five major reports assessing data quality and completeness, saving the client $40,000/year -
Analytical ConsultantMagmutual Insurance Company Sep 2018 - May 2020Developed multiple testing platforms to compare reports from the existing and new policy administration systems to pinpoint data conversion problems and discrepancies in reporting using Excel, VBA, and R, and logging and tracking issues in Jira. Built user cases for data management and automating business processes, tools, and reports which saved $100,000/year, eliminated multiple days of manual work, and prevented data errors, including:• Detecting discrepancies between billing statements from the old vs. new policy administration systems• Merging data for reporting and balancing/conversion verification• Verifying and automating E-bill deposit log entries • Developing tools to quickly update premium budgeting estimates by state, distribution, and line of business• Creating and automating data file processing and reporting to submit to federal and state agencies*Initially worked at MagMutual through The Intersect Group through May 2019, then was hired directly as a contractor by MagMutual.
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Sr. Marketing Research AnalystAmerican Fidelity Oct 2003 - Feb 2018Oklahoma City, Ok, UsInternal consultant for data analytics projects. Analyzed internal and external data, as well as primary and secondary marketing research, to provide strategic decision-making information for marketing, sales, and strategic planning activities using SAS, SPSS, Excel, VBA, Access, SQL, Qualtrics, and Qlik Sense. Senior resource for complex data mining extractions and manipulations, statistical analyses, VBA macros, surveys, market share, competitive intelligence, product comparisons, and new product development.• Pinpointed the products creating the greatest customer & policy persistency, leading to discounted product bundling and increased revenue• Indexed new market niches using industry demographics to identify those with the greatest potential profitability, leading to new niches representing over 30% growth in one unit’s total premium• Created predictive model identifying which insurance product customers would most likely purchase next• Identified current and lapsed public sector employer customers to help company recover over $1,000,000 in retaliatory tax refunds• Determined groups with ancillary services are more profitable over time, resulting in a strategic shift to aggressively promote these services, leading to greater overall profitability• Created data visualizations including: o Customer satisfaction dashboards o Customer metrics dashboards to address RFPs o Premium by business unit mapped by county to identify target niche potential • Automated data pulls, data processing, and report generation, eliminating manual processing, human errors, and countless hours of work• Enhanced market share processes by linking external data to employer data • Built programs to transform raw CRM sales production data into polished daily reports by agent, manager, region, and employer, saving the company $10,000+ in development costs. • Led corporate team tasked with developing ways to improve culture, specifically in areas of trust.
Bryan Marks Skills
Data Analysis
Analysis
Business Analysis
Marketing Research
Research
Strategic Planning
Market Research
Segmentation
Analytics
Statistics
Competitive Intelligence
Spss
Project Management
Competitive Analysis
Market Analysis
Insurance
Sas
Microsoft Excel
Ms Excel Pivot Tables
Excel Macros
Powerpoint
Microsoft Word
Microsoft Office
Mapinfo Professional
Teleform
Qualtrics
Wufoo
Expression Web
Statistical Data Analysis
Cluster Analysis
Factor Analysis
Discriminant Analysis
Linear Regression
Multiple Regression
Leadership
Cross Functional Team Leadership
Training
Management
Process Improvement
Analytical Skills
Sales Support
Salesforce.com
Qlik Sense
Customer Relationship Management
Customer Service
Team Building
Strategy
Healthcare
Bryan Marks Education Details
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University Of FloridaSocial Psychology -
University Of Missouri-ColumbiaPsychology
Frequently Asked Questions about Bryan Marks
What company does Bryan Marks work for?
Bryan Marks works for Thrivent
What is Bryan Marks's role at the current company?
Bryan Marks's current role is BI Analytics Consultant.
What is Bryan Marks's email address?
Bryan Marks's email address is bm****@****ghx.com
What is Bryan Marks's direct phone number?
Bryan Marks's direct phone number is (800) 662*****
What schools did Bryan Marks attend?
Bryan Marks attended University Of Florida, University Of Missouri-Columbia.
What skills is Bryan Marks known for?
Bryan Marks has skills like Data Analysis, Analysis, Business Analysis, Marketing Research, Research, Strategic Planning, Market Research, Segmentation, Analytics, Statistics, Competitive Intelligence, Spss.
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