Bryan Mccoy Email & Phone Number

Minneapolis, Mn, Us

• A champion for Target's current and future guests and inspiring the organization to act in their best interest.• Guide actionable strategies with a clear foundation of information and insights.• Setting the Category Insights agenda, evolving and expanding insights methods, deepening Target's internal consultation model, and understanding category dynamics and shoppers.• Leverage market intelligence and research to inform merchandising choices and strategies.• Partner with cross-functional leaders to identify guest-driven growth opportunities, assortment choices, and category strategies.

Deerfield, Il, Us

Led patient insights and reporting for one of Walgreens’ largest strategic investments, Village MD. Developed a more unified view of the patient experience across both organizations to support new integrated care model and improved patient health outcomes.Established new patient and customer segments, leveraging 1st party and 3rd party data assets to enable more personalized services and communications

Deerfield, Il, Us

Enabled strategy development and execution for $9B division through customer, market, and category insights leadership to support annual budgets and longer-term prioritiesLed 10+ team members to analyze threats and opportunities in store clustering, assortment optimization, pricing, and promotions to exceed customer needs through integrated big dataDeveloped and implemented new strategy for refining space allocation and SKU optimization for categories totaling $2.5B in sales, which has been adopted across Walgreens

Deerfield, Il, Us

Partnered with Division Merchandising Managers and Category Managers to drive strategy development and the category planning process, resulting in improved sales and profit performance.Managed and conducted cross category analysis to identify opportunities to improve categories, assortments, and planogram productivity. Partnered with Merchandising leaders to develop and implement strategies to leverage these opportunities. Developed and managed a team to lead the development of customer and category insights. Coached team members through training, professional development, communication, and delivering constructive feedback.

Seattle, Wa, Us

•Led the identification and prioritization of projects to develop the eSolutions 2013 delivery roadmap; collaborated with cross-functional team leads to establish a planning and execution schedule that incorporated business needs, resource constraints, and dependencies and risks•Generated new partnerships between Slalom and client after proposing and being selected for two projects aimed at helping consumers understand the changes in health care reform; managed Slalom and client resources to design and implement a new website•Co-led a fifty person Slalom team that is responsible for planning professional development opportunities, charity events, culture building activities, and establishing new programs to improve the Chicago office; report to General Manager on a weekly basis

Worldwide, Oo

•Conducted current state assessment and root cause analysis of client’s marketing solicitation management processes by leading two team members to conduct client and vendor interviews, analyze process and data flows, and evaluate the customer experience•Analyzed joint venture and M&A opportunities in biorenewable chemicals for growth strategy assessment; managed two Deloitte team members and three client team members•Launched new website by directing the planning and go-live of website, ensuring the client’s requirements were met by external vendor, creating marketing plan, and designing logo and advertisements/promotions; website has generated nearly $100K in profit in the first 11 months

Worldwide, Oo

•Transformed client’s wireless division by designing and launching new business model across 95 stores at a projected NPV of $80M; current device sales per month are up 200%•Established new processes for managing external contract manufacturers; developed new cross-functional governance council to increase collaboration and improve decision making

Greater Chicago Area, Il, Us

•Conducted situation assessment of declining brand by analyzing AC Nielsen data of Kraft and competitors and projecting multiple scenarios for repositioning; implemented recommendation by developing new formulas with R&D and revising packaging•Managed creative development process for new promotional messaging by working with internal advertising group; managed a $13K budget to produce a five minute video that educated external sales force on a new product and provided humor and excitement to sales process

Redmond, Washington, Us

•Designed methodology for normalizing cultural bias in consumer surveys, allowing Microsoft to better allocate marketing investments across geographies•Presented to Marketing executives recommendations on how Microsoft should modify its analysis of customer feedback; results shared with Steve Ballmer (CEO) by head of division

Worldwide, Oo

•Implemented new bracket pricing program with savings of more than $12M to offset logistical challenges from new acquisition of a global food company; analyzed current shipment frequency to identify inefficient vendor ordering and incentives to spur order consolidation•Led analysis of multiple product categories for a major food and beverage company by identifying sub-optimal payment processes and vendor terms; co-presented $80M short term and $95M long term improvement opportunities to supply chain leadership•Selected to National Business Analyst Action Committee, composed of top analysts and consultants; awarded sponsorship in graduate school due to consistent high performance

Mba, Marketing, Management

Bsba, Finance, Marketing, International Business