Bryan Mckenzie Email & Phone Number

Pittsburgh, Pennsylvania, United States

• Oversee the Talent and Campaign Planning team + Seismic's intern program, responsible for sourcing, vetting, onboarding, and selling ~1,250 creator sponsorships on YouTube a year
• Assist in company-wide OKR development, tracking and new process implementation to profitably grow Seismic revenue YoY
• Hire, onboard, and train new members of the TCP team + manage individual OKR tracking and career development
• Continue to relationship build with macro creators and talent management partners

Pittsburgh, Pennsylvania, United States

• Onboarded new brand partners and evangelize Seismic's performance marketing model
• Assisted new brand partners in defining success of an influencer marketing campaign, setting achievable target KPI's, and educating on the tangible and halo-effect of a successful, long term campaign
• Maintained the creator sales funnel from prospecting for new creators to renewing those that meet the brands ROAS, ROI and/or eCPA targets
• Managed health of new campaigns through daily performance tracking, targeted creator prospecting and renewal recommendations for high performing creators

Pittsburgh, Pennsylvania, United States

• Maintained and serviced direct relationships with perfomance-focused brand clients
• Sold 100+ creator recommendations for active brand partners from micro to macro opportunities
• Provided expert-level knowledge on social trends and current events related to the creator economy

Pittsburgh, Pennsylvania, United States

• Managed 30+ creator and agency relationships in the space across YouTube, Twitch & socials
• Coordinated and negotiated influencer sponsorship opportunities for 10+ active brand clients
• Evaluated performance of active campaigns to ensure sustainable, long-term viability

Denver, Colorado

• Created unique group initiatives to drive sales using marketing and sales techniques
• Managed multiple accounts and maintained client relationships
• Prospected new corporate leads through face-to-face meetings, networking, and referrals
• Ranked 15th in NLL full-season equivalent (FSEs) for 21-22 season

Pittsburgh, Pennsylvania

• Assisted in operations and on-site marketing/promotions for professional gamedays
• Traveled to offsite locations for field marketing and community outreach operations
• Helped marketing manager write advertisement reads and organize activation