Bryan Mcphail Email and Phone Number
Bryan Mcphail work email
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Bryan Mcphail personal email
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Strategic Marketing Leader with extensive experience leading digital marketing and direct marketing teams in the direct to consumer, B2C, B2B, B2B2C arenas spanning the global healthcare, retail, financial services, industrial electronics and automotive manufacturing industries. Develops multi-channel strategies, driving customer engagement and conversion. Delivers impactful marketing campaigns and digital solutions, most recently identifying $5 million in new sales qualified leads. Uses multi-channel marketing to enhance the customer journey, generating leads and moving them from MQLs to SQLs to conversions. Masterfully connects online and offline data, creating a holistic marketing view that encompasses the entire user experience, ultimately transforming the business. Expert knowledge in the areas of digital marketing, marketing strategy, brand strategy, experiential marketing and user experience optimization. Equally skilled in content marketing, website development, database marketing, data analysis and trend visualization.Other notable accomplishments include: architected paid search campaigns improving CTR, CVR (conversion rate), ROAS, ROI & ROMI with a 27% lead generation improvement; created B2C Go-To-Market marketing strategies producing 7 consecutive years of revenue growth (17%, 15%, 14%, 4%, 18%, 31%, 8%); and led digital team in reaching historic weekly sales milestones of $1.8M and 8 consecutive $1M+ sales weeks.I welcome opportunities to grow my personal and professional network. Feel free to connect via LinkedIn or contact me directly at blmcphail88@gmail.com.
Midwest Tape, Llc
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Vice President MarketingMidwest Tape, Llc Dec 2023 - PresentHolland, Ohio, Us
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Digital Strategy DirectorSotera Health Llc Jul 2019 - Jan 2024Broadview Heights, Ohio, UsLead the enterprise planning, development and implementation of the end-to-end digital customer experience, creating the strategic vision and aligning the key digital initiatives. Worked across a 13-country global footprint in a cross functional and collaborative manner harmonizing marketing efforts and deepening the customer relationship. Acted as the digital journey and customer experience ambassador. Directed digital marketing team acquisition, engagement and retention efforts. Managed agency, consulting and vendor relationships. -
Director Of Marketing And DigitalHsn Improvements (A Division Of The Qurate Retail Group, Qvc, Hsn) Dec 2016 - Dec 2018Directed and amplified the collective marketing, brand awareness, customer acquisition, retention, reactivation and demand generation initiatives. Managed a diverse team of senior and mid-level marketing directors, managers, operations analysts, business intelligence personnel, IT leaders and creative staff. Reporting directly to President, acted as the strategic visionary and implementation lead for both digital commerce and direct marketing initiatives, driving increased engagement, conversion and overall growth. Created Go To Market marketing strategies, producing 7 consecutive years of revenue growth (17%, 15%, 14%, 4%, 18%, 31%, 8%).
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Director Of Digital CommerceHsn Improvements Apr 2009 - Dec 2016Directed the digital commerce channel’s marketing, brand awareness and overall ecommerce initiatives. Developed the digital strategy and championed the implementation of a best-in-class website. Optimized and deepened the customer experience, resulting in increased engagement, conversion and loyalty. Led digital team in reaching historic weekly sales milestones of $1.8M and 8 consecutive $1M sales weeks.
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Digital Marketing Manager And Assistant Vice PresidentNational City Bank Jul 2006 - Apr 2009UsDirected the web marketing activity around the highest profile consumer products. Developed acquisition strategies, yielding 170% of CD goal ($618M+) and 168% of purposed loans goal. Identified cross-sell and customer conversion opportunities enabling team production of over $1B in sales. -
Internet Marketing ManagerOhio Savings Bank/Amtrust Bank Apr 2003 - Jul 2006Commanded all facets of the online retail mortgage origination channel. Initiatives encompassed promotions development, platform optimization and alignment and lead origination strategy creation. Reported to and interfaced with C-level executives and SVPs.
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Director Of Interactive Sales And MarketingPioneer-Standard Electronics Oct 1998 - Apr 2003Charged with cultivating and directing the online activities for the MyPioneer.com, IED-Online and World Electron Global web sites.
Bryan Mcphail Skills
Bryan Mcphail Education Details
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Kent State UniversityInformation Technology -
The College Of WoosterPolicy Sci & Urban Studies
Frequently Asked Questions about Bryan Mcphail
What company does Bryan Mcphail work for?
Bryan Mcphail works for Midwest Tape, Llc
What is Bryan Mcphail's role at the current company?
Bryan Mcphail's current role is Strategic Marketing and Digital Strategy Leader | Digital Marketer | Integrated Marketing, Omni-channel Marketing, Global Marketing, Brand Strategy, Customer Journey Optimization, E-commerce, Data-Driven Decisioning.
What is Bryan Mcphail's email address?
Bryan Mcphail's email address is bl****@****hoo.com
What schools did Bryan Mcphail attend?
Bryan Mcphail attended Kent State University, The College Of Wooster.
What skills is Bryan Mcphail known for?
Bryan Mcphail has skills like E Commerce, Direct Marketing, Sem, Marketing Communications, Seo, Email Marketing, Marketing, Web Marketing, Advertising, Digital Marketing, Strategy, Social Media.
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