Vice President Marketing
Current
Dec 2023 - Present
AeroLeads people directory · profile
Bryan Mcphail Email & Phone Number
Strategic Marketing and Digital Strategy Leader | Digital Marketer | Integrated Marketing, Omni-channel Marketing, Global Marketing, Brand Strategy, Customer Journey Optimization, E-commerce, Data-Driven Decisioning
at
Midwest Tape, LLC
1 work email found
@soterahealth.com
LinkedIn matched
✓ Verified Jul 2026
4 data sources
Profile completeness 100%
Current company
Role
Strategic Marketing and Digital Strategy Leader | Digital Marketer | Integrated Marketing, Omni-channel Marketing, Global Marketing, Brand Strategy, Customer Journey Optimization, E-commerce, Data-Driven Decisioning
Location
Holland, Ohio, United States
Who is Bryan Mcphail? Overview
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Quick answer
Bryan Mcphail is listed as Strategic Marketing and Digital Strategy Leader | Digital Marketer | Integrated Marketing, Omni-channel Marketing, Global Marketing, Brand Strategy, Customer Journey Optimization, E-commerce, Data-Driven Decisioning at Midwest Tape, LLC, based in Holland, Ohio, United States. AeroLeads shows a work email signal at soterahealth.com and a matched LinkedIn profile for Bryan Mcphail.
Bryan Mcphail previously worked as Vice President Marketing at Midwest Tape, Llc and Digital Strategy Director at Sotera Health Llc. Bryan Mcphail holds Master Of Business Administration - Mba, Marketing, Information Technology from Kent State University.
Company email context
Email format at Midwest Tape, LLC
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{first_initial}{last}@soterahealth.com
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Profile bio
About Bryan Mcphail
Strategic Marketing Leader with extensive experience leading digital marketing and direct marketing teams in the direct to consumer, B2C, B2B, B2B2C arenas spanning the global healthcare, retail, financial services, industrial electronics and automotive manufacturing industries. Develops multi-channel strategies, driving customer engagement and conversion. Delivers impactful marketing campaigns and digital solutions, most recently identifying $5 million in new sales qualified leads. Uses multi-channel marketing to enhance the customer journey, generating leads and moving them from MQLs to SQLs to conversions. Masterfully connects online and offline data, creating a holistic marketing view that encompasses the entire user experience, ultimately transforming the business. Expert knowledge in the areas of digital marketing, marketing strategy, brand strategy, experiential marketing and user experience optimization. Equally skilled in content marketing, website development, database marketing, data analysis and trend visualization.Other notable accomplishments include: architected paid search campaigns improving CTR, CVR (conversion rate), ROAS, ROI & ROMI with a 27% lead generation improvement; created B2C Go-To-Market marketing strategies producing 7 consecutive years of revenue growth (17%, 15%, 14%, 4%, 18%, 31%, 8%); and led digital team in reaching historic weekly sales milestones of $1.8M and 8 consecutive $1M+ sales weeks.I welcome opportunities to grow my personal and professional network. Feel free to connect via LinkedIn or contact me directly at blmcphail88@gmail.com.
Listed skills include E Commerce, Direct Marketing, Sem, Marketing Communications, and 32 others.
Current workplace
Bryan Mcphail's current company
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7 roles
Bryan Mcphail work experience
A career timeline built from the work history available for this profile.
Digital Strategy Director
Lead the enterprise planning, development and implementation of the end-to-end digital customer experience, creating the strategic vision and aligning the key digital initiatives. Worked across a 13-country global footprint in a cross functional and collaborative manner harmonizing marketing efforts and deepening the customer relationship. Acted as the digital journey and customer experience ambassador. Directed digital marketing team acquisition, engagement and retention efforts. Managed agency, consulting and vendor relationships.
Jul 2019 - Jan 2024
Director Of Marketing And Digital
Hsn Improvements (A Division Of The Qurate Retail Group, Qvc, Hsn)
Directed and amplified the collective marketing, brand awareness, customer acquisition, retention, reactivation and demand generation initiatives. Managed a diverse team of senior and mid-level marketing directors, managers, operations analysts, business intelligence personnel, IT leaders and creative staff. Reporting directly to President, acted as the strategic visionary and implementation lead for both digital commerce and direct marketing initiatives, driving increased engagement, conversion and overall growth. Created Go To Market marketing strategies, producing 7 consecutive years of revenue growth (17%, 15%, 14%, 4%, 18%, 31%, 8%).
Dec 2016 - Dec 2018
Director Of Digital Commerce
Hsn Improvements
Directed the digital commerce channel’s marketing, brand awareness and overall ecommerce initiatives. Developed the digital strategy and championed the implementation of a best-in-class website. Optimized and deepened the customer experience, resulting in increased engagement, conversion and loyalty. Led digital team in reaching historic weekly sales milestones of $1.8M and 8 consecutive $1M sales weeks.
Apr 2009 - Dec 2016
Digital Marketing Manager And Assistant Vice President
Directed the web marketing activity around the highest profile consumer products. Developed acquisition strategies, yielding 170% of CD goal ($618M+) and 168% of purposed loans goal. Identified cross-sell and customer conversion opportunities enabling team production of over $1B in sales.
Jul 2006 - Apr 2009
Internet Marketing Manager
Ohio Savings Bank/Amtrust Bank
Commanded all facets of the online retail mortgage origination channel. Initiatives encompassed promotions development, platform optimization and alignment and lead origination strategy creation. Reported to and interfaced with C-level executives and SVPs.
Apr 2003 - Jul 2006
Director Of Interactive Sales And Marketing
Pioneer-Standard Electronics
Charged with cultivating and directing the online activities for the MyPioneer.com, IED-Online and World Electron Global web sites.
Oct 1998 - Apr 2003
2 education records
Bryan Mcphail education
Master Of Business Administration - Mba, Marketing, Information Technology
Kent State University
Ba, Econ, Soc, Policy Sci & Urban Studies
The College Of Wooster
FAQ
Frequently asked questions about Bryan Mcphail
Quick answers generated from the profile data available on this page.
What company does Bryan Mcphail work for?
Bryan Mcphail works for Midwest Tape, LLC.
What is Bryan Mcphail's role at Midwest Tape, LLC?
Bryan Mcphail is listed as Strategic Marketing and Digital Strategy Leader | Digital Marketer | Integrated Marketing, Omni-channel Marketing, Global Marketing, Brand Strategy, Customer Journey Optimization, E-commerce, Data-Driven Decisioning at Midwest Tape, LLC.
What is Bryan Mcphail's email address?
AeroLeads has found 1 work email signal at @soterahealth.com for Bryan Mcphail at Midwest Tape, LLC.
Where is Bryan Mcphail based?
Bryan Mcphail is based in Holland, Ohio, United States while working with Midwest Tape, LLC.
What companies has Bryan Mcphail worked for?
Bryan Mcphail has worked for Midwest Tape, Llc, Sotera Health Llc, Hsn Improvements (A Division Of The Qurate Retail Group, Qvc, Hsn), Hsn Improvements, and National City Bank.
How can I contact Bryan Mcphail?
You can use AeroLeads to view verified contact signals for Bryan Mcphail at Midwest Tape, LLC, including work email, phone, and LinkedIn data when available.
What schools did Bryan Mcphail attend?
Bryan Mcphail holds Master Of Business Administration - Mba, Marketing, Information Technology from Kent State University.
What skills is Bryan Mcphail known for?
Bryan Mcphail is listed with skills including E Commerce, Direct Marketing, Sem, Marketing Communications, Seo, Email Marketing, Marketing, and Web Marketing.
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