Develop and implement marketing strategies to have a direct impact on increased sales and revenue including but not limited to: social media development, direct mail campaigns, and innovative telemarketing strategies.

Sales and retention of 300 merchant accounts nationwide.Qualified inbound leads in or out of product line target market and into the appropriate point in sales cycle.Nurtured in target leads for brand and product awareness.Outbound prospecting and cold calling, including strategic company/vertical targeting and personalized campaignsE-mail, direct mail and outbound campaign generation and execution Pipeline management and reportingDevelopment and maintenance of prospect databaseDeep account/contact profilingProduced weekly lead generation reports using Excel / CRM. Ability to talk to senior management and articulate a clear benefit caseProvided feedback to marketing on quality of programs.

Responsible for managing a staff of 2 and overseeing the accounting for debt, derivatives, sales and property tax, cash, and other areas of the Corporate balance sheet. Responsible for the maintenance and accuracy of the ledger accounts and financial statements in compliance with Company and US GAAP standards. Responsible for reviewing account reconciliations (with a heavy emphasis on tax and debt related accounts), derivative accounting, general ledger entries, shared service cash accounts, cash settling, and other projects within the Shared Service Accounting Department. Reviewed month-end schedules for Reporting, assisted in developing forecasts for interest expense, and other duties as assigned.

Supported Merchant Lynx vision by providing front line leadership to a team of 50 team members in total, with the primary role of planning, coordinating and controlling the call center teams’ activities to maintain and enhance outside sales while meeting organizational and operational objectives including but not limited to:Planning, prioritizing and delegating work tasks to ensure proper functioning of the teams to achieve organization goals and objectivesSupervised, coordinated, directed, and monitored teams’ activities. Oversaw the achievement and maintenance of agreed upon customer service levels, production, quality and related key performance indicators including scheduled appointments for assigned sales reps.Responsible for key Human Resource activities to build the team including staff selection and hiring, coordination of training, performance measurement, identification for promotion, and taking corrective actions when necessary.Recommended and implemented new or improved systems to enhance or expedite work.Created and maintained a positive, respectful work environment for teams.Ensured the necessary resources and tools were available for quality appointment setting.Identified and implemented strategies to improve quality of service, productivity and profitabilityInteracted with Sales and Regional management to support sales and implement growth strategiesMonitored accuracy of reporting and data base information shared internally and externally for assigned sales reps. Knowledge, Skills and Abilities:Communicate effectively, cooperatively and persuasivelyPractical understanding of sales process, metrics and analytics,Work experience with call center technologies such as dialer, Salesforce, Salesgenie and workforce management