Bryan Ndambuki Email & Phone Number

As the Growth Marketing Manager - Africa at YABX, I lead user acquisition and market expansion across African markets, with a core focus on driving product adoption and user engagement through data-driven strategies and innovative growth initiatives.Responsibilities include leveraging consumer insights to create targeted communication strategies, developing customer segments, and implementing growth hacks to boost engagement and expand the credit base. This also involves forging affiliate partnerships, supporting on-ground activations, and optimizing both organic and paid digital channels.

Nairobi, Kenya

As the Digital Acquisition Lead, I spearhead customer acquisition initiatives across diverse markets and regions through established and emerging digital channels. My primary focus is on seamlessly onboarding consumers across a broad spectrum of services and market categories. I excel in formulating and executing comprehensive digital acquisition strategies, ensuring a strategic approach to user engagement.My responsibilities extend to developing and implementing targeted digital acquisition strategies for various services, overseeing impactful digital media campaigns on platforms such as Facebook and Twitter, and conducting thorough analyses of campaign performance. I am committed to maintaining brand consistency, optimizing SEO configurations, managing digital budgets, and cultivating strong vendor relationships.

Committed to elevating digital customer acquisition and retention, my focus lies in deploying a comprehensive blend of cutting-edge digital marketing platforms and innovative performance marketing strategies, models, and tools. With a keen understanding of the dynamic digital landscape, I strive to develop and implement result-driven initiatives that not only attract new customers but also foster long-term relationships.By harnessing the power of data-driven insights, I continuously refine and optimize digital marketing campaigns, ensuring precision in targeting the right audience segments. My approach involves staying abreast of emerging trends and leveraging the latest tools to enhance the effectiveness of customer acquisition efforts.Furthermore, I am dedicated to implementing personalized customer retention strategies, utilizing tailored content and engagement tactics. This involves leveraging customer data to create targeted campaigns, loyalty programs, and communication strategies that resonate with the audience, ultimately strengthening brand loyalty.

Nairobi, Kenya

My responsibilities encompass the training and facilitation of students, equipping them with a comprehensive understanding of Digital Marketing fundamentals. This education covers areas such as Digital Media Strategy, Digital Analytics, Mobile Marketing, Social Media Marketing, and Online Advertising Channels, all based on a structured Digital Marketing curriculum.Furthermore, I serve as a vital link between the educational institution and potential employers, actively participating in the selection and placement of Digital Marketing graduates within a variety of companies. This role plays a crucial part in bridging the gap between education and industry, ensuring the successful integration of students into the professional sphere.

Nairobi, Kenya

Leading the coordination of Online Performance Campaigns, I am responsible for orchestrating initiatives that drive the acquisition of relevant business leads and conversions. In my day-to-day activities, I spearhead the creation of dynamic digital performance-based strategies, strategically designed to achieve measurable business outcomes.My role encompasses the seamless coordination of digital advertising implementation activities, including but not limited to Social Media Advertising, Programmatic Advertising, and Search Engine Marketing (PPC). I leverage these channels to optimize reach and engagement, ensuring that the campaigns align with the unique requirements of each brand within the diverse Brand Portfolio.A crucial aspect of my responsibilities involves the ongoing assessment and evaluation of campaign performance against established business goals, encompassing both Return on Investment (ROI) and Key Performance Indicators (KPIs). This data-driven approach enables me to make informed decisions and implement optimizations that enhance overall campaign effectiveness.Brand Portfolio:Jubilee Insurance, Mivida Homes Kenya, Ecobank Kenya & Uganda,Jubilee Allianz InsuranceDSTV Africa

Nairobi, Kenya

Responsible for the coordination of all Online Marketing Activities: Overall Campaign Strategy Development, Online Campaign Implementation with a keen focus on Media Planning, Buying, and Optimization in liaison with various Client Marketing and Brand Teams both locally and the wider African Market. Brand Portfolio: LG East Africa, Shell Kenya, Vivo Energy Kenya, Capwell Industries Ke [Ranee & Pearl brands], Tru Foods Limited [Zesta Jams& Sauces], AMS Properties Kenya, Spin Ventures Group (SVG) [Apples & Sense, HSFC]

Nairobi, Kenya

Coordination of all Online Marketing Activities: Campaign Strategy Development, Media Planning, Buying, Implementation, and Optimization in liaison with various Client Marketing teams. Active Business Development through participation in Agency/Marketing pitches.Brand Portfolio: Samsung Kenya, KFC Kenya & Tanzania, The Great Kenyan Bake Off, Unga limited, Lordship Africa, SBM Bank, Resolution Insurance, Embassy of Japan, TicTac Kenya.

Nairobi

Responsible for defining Marketing Campaign Objectives and KPIs; Implementing both Online and Offline marketing campaigns based on Brand Objectives.Brand Portfolio:KLM, Manji Food Industries, Bobmil Industries, Capwell Industries, Apples, and Sense Clinic

Hurlingham,Kenya

Responsible for the definition and Creation and Adaptation of Online Media Strategies and tools to use that are meant to suit the Current and Future Business Objectives of Clients across their different industries.Brand Portfolio: Co-operative Bank Kenya, Stanbic Bank Kenya, Mastercard Fund For Rural Prosperity, Amana Capital, Popote Payments

Amboseli Road, Lavington

Responsible for assisting in the planning and coordination of 'Traditional' media communication across the channels: Print, OOH, Radio, TV.Use tools and data i.e IPSOS, REELFORGE,KARF, GEOPOLL to effectively map out and plan marketing communications.

Masters In Business Administration [Mba], International Business Management

Bachelor Of Commerce And Business Administration, Marketing Major