Bryan O'Connell Email & Phone Number

Grandville, Michigan, Us

BLUEOCO the parent company of 15 brands (GECKOBRANDS, KOLORAE, barY3, VIOVIA, PRIAVERA, KATELLE, BROXAN, BLUE PAWS, PRIABELLA, COUNTERTOP CAFE, MASQARAE, PRIAVERA, ELLE & KATE, THE TOUGH TOTE and drYnk). BLUEOCO develops market changing products with a core focus on DESIGN and PERFORMANCE. Our business has 5 core areas of focus:1) GECKOBRANDS: introduced in 2012, geckobrands is focused on products that can go EVERYWHERE YOU GO in water, around water, and getting the things you need to the places you love. Geckobrands continues to introduce products that are relevant to the active customers lifestyle.2) BLUEOCO IMPULSE: is the best grocery store merchandise program designed to compliment the consumable products grocery stores sell. We have what people WANT when shopping for what they NEED at the prices they EXPECT. www.blueocoimpulse.com3) PRODUCTS DESIGNED SPECIFICALLY FOR GROCERY: In 2014 blueoco launched a comprehensive line of products under 9 brands to bring high quality products to grocery designed to prep, serve, store and entertain with all the products sold in grocery stores. The brands are now in 4,000+ grocery stores from coast to coast including Alaska and Hawaii. 4) PRODUCTS DESIGNED FOR LIQUOR STORES: In May of 2017 blueoco expanded the offering from of it’s barY3, KOLORAE, VIOVIA brands to provide liquor stores a single solution for products need to prepare and enjoy BEER – WINE – SPIRITS. Our products can now be found in liquor store chains and independent retailers through the USA.5) DESTINATION: Blueoco manufacturers custom and co-branded product for destination retail stores found in theme parks like SeaWorld, Busch Gardens, Hershey Park, on most major cruise lines like Royal Carribean, Celebrity, and now licensed for many categories for Margaritaville hotels, restaurants, cruise ships and other retail stores.

Grandville, Michigan, Us

In 2012, geckobrands was the first brand introduced by BLUEOCO. Geckobrands was inspired by our love water, sand, snow and all things outdoors. With a relentless focus on innovation, design and value we introduced products historically only enjoyed by the most serious outdoor enthusiasts to everyone. Each year we listen and leverage feedback from our incredible customers to expand upon our leading assortment of products for in and around the water.Through their combined 35+ years working with national retailers, our leadership team has always had a passion for product development and creating new demand. They also share in a vision to ‘win our way‘ by continuously learning what the customer wants and exceeding their expectations every time.Today, we bring the same enthusiasm each day as we did on our first and are very fortunate that our team members bring the same energy to help customers enjoy amazing experiences EVERYWHERE YOU GO.

Grand Rapids, Michigan, Us

Led the Merchandising Team responsible for 293 categories in Home, Garden Center, Fresh Floral, Home, Sporting Goods, Toys, Home Improvement / DIY, Automotive, Office Supplies, Back To School, Electronics, Video Gaming, Photo Processing, Movies, Books, Magazines and Music.Organization included two Vice Presidents of Merchandising, 6 Divisional Merchandise Managers and 33 Buying / Planning Teams that managed the 293 categories, managing all aspects of the P&L.For 3 consecutive years (2009 - 2012) Hardlines and Home at Meijer significantly outpaced the market as reported by both Nielsen and NPD. In 2011 Meijer was the only regional retailer to make the Consumer Reports Top 10 Retailer list (#6 behind Costco, Kohls, JCP, Target and Macy's), specifically calling out that home scored high marks.Results were driven by tenacious focus on 5 STRATEGIC PRINCIPLES offering the consumer LOW PRICES everyday, adding marketshare leading BRANDS, building better ASSORTMENTS with increased focus on expanding better and best products, improved STORE PRESENTATION, and a strategic shift in MARKETING to focus on what customers didn't expect to find in Meijer or Mass channel of distribution.Led a significant shift in product development, sourcing, private brand development with major redesign of Grand Gourmet in cookware, bakeware, gadgets, outdoor bbq accessories, and food preparation areas with "best in class" product, packaging and value for the consumer.Created NEW private brands to compete for the big box, specialty and department store customer (BSD) such as Katie Brown, id COLORS, TRVL, drYnk, Cooking & Room Elements, ProLight & LawnScape. Re-launched the brands Polar Wind, Lake & Trail, and Bushmaster.Marketing shifted from focus on commodities found in mass retailers and opening price point products to exposing CATEGORIES, PRODUCTS and BRANDS not available at other mass merchant retailers, with increased focus on trend and aspirational products and brands.

New York, Ny, Us

January 2006 - November 2008Vice President of Planning and Distribution: Tabletop, Luggage, Trim-A-Home. Led the planning organization that supported the SVP / GMM of the same areas every Macy's location in USA, Puerto Rico and Guam.*Continued to manage Decorative Housewares 1st quarter 2006, until replacement started the position in March 2006.March 2005 - March 2006Vice President of Merchandising: Decorative Housewares, Frames, Candy & ConsumablesAugust 2004 - March 2005Vice President of Merchandising: Electrics, Personal Care, Technology, Candy & Consumables

Us

Managed PC Solutions, $3 Billion dollar business, the largest Merch Manager position at Circuit City responsible for 50 Technology categories.

New York, Ny, Us

Led the Tabletop Division (which included China, Crystal, Metals and Gifts) and Seasonal Decor Division (all the holiday decor and decorations).Completed 2002 ranked #1 in sales, margin and turnover in both divisions. Was recruited by former DMM from Macy's then SVP at Circuit City for largest Merchandising role at Circuit City leading a $3B business.

Boca Raton, Florida, Us

Divisional Merchandise Manager - TechnologyDecember 2000 - September 2002Senior Buyer / Director of Merchandising - Software, Books, PeripheralsJuly 1998 - November 2000Senior Buyer - Software & BooksJuly 1997 - June 1998

Englewood, Co, Us

1996 - 1997: Sr. Buyer: In addition to Seasonal Footwear, added responsibility for Men's categories including Basketball, Running, Cross Training, Track, Tennis, and Casual.1995 - 1996: Seasonal Footwear Buyer (Men's, Women's and Youth Footwear categories including Golf, Baseball, Soccer, Football, Wrestling, Bowling, Hiking, Hunting, Fishing, Sandals & Watersports, Footwear)

New York, Ny, Us

Oct 1994 - May 1995: Men's and Women's Casual and Athletic Footwear BuyerOct 1993 - Oct 1994: Area Sales Manager, managing 30 store Associates in Accessories, Jewelry, Handbags and HosieryMay 1992 - Oct 1993: Assistant Buyer: Women's Better and Moderate HandbagsMarch 1992 - May 1992: Executive Training Program in the Home Store

Bachelor Of Science, Marketing (With Heavy Course Load In Finance)

Irish College - Leuven Belgium, International Business And Marketing

Economics - Transferred To Lehigh After Freshman Year

Education record