Bryan O. Email & Phone Number

Singapore

Singapore

As a business analyst within the consulting and strategy team, I've been involved in diverse marketing projects spanning across industries in both B2C and B2B sectors. Demonstrated success in crafting tailored solutions that empower clients to seize untapped opportunities and navigate obstacles. Researched and explored opportunities within AI-powered.

Singapore

Oversaw marketing and communications activities, including branding, marketing campaigns, CRM and demand generation. Worked closely with the sales team to grow the pipeline value and drive leads along the funnel and worked with external partners such as SAP and Microsoft, industry associations and third party agencies.

Singapore

• Redesigned the survey process for client satisfaction audit through the integration of Salesforce, Qualtrics and Tableau platforms to include on- demand reporting functions while increasing the efficiency of the data.
• Analysed the client satisfaction survey data and drew insights to identify weaknesses and loyalty drivers across lines of business
• Researched on prospective clients using internal and external data to map out cross-sell potentials for business strategy planning
• Awarded 'Intern of the Week' amongst 150 interns for the exceptional work performance and the exemplary teamwork displayed

Singapore

• Boosted the corporate brand image on social media which increased the overall engagement rate by 21%
• Identified trends in the professional education industry and worked with the academy team on offering new products and courses

Singapore

• Conducted market sizing across the countries in the Pacific region to compare the business opportunities and obstacles for the recently launched entertainment insurance product which supported the market-entry strategy.
• Developed a new key account management framework which optimisedthe process and holistically appraise key accounts using quantitative and qualitative metrics and was subsequently adopted by the other pacific regional.
• Designed client-tailored marketing collaterals with intuitive data infographics to provide an overview of services during sales pitches

• Strategized and planned online marketing campaigns targeting niche audience segments which increased monthly sales by 34%
• Utilised digital channels such as Facebook, Instagram, and the company blog to attract new users, growing the userbase by 22%
• Performed A/B testing on Facebook Ads and MailChimp channels for maximum UI & UX to achieve higher rates of conversion

Singapore

Bachelor’S Degree (Bba Honours), Marketing Specialisation & Information Systems (Is) Minor, Distinction

Bachelor Of Business Administration - Bba, Business

Gce 'A' Levels, A Levels