-Successfully oversee all sales and distribution throughout New Jersey, New York, and Pennsylvania-Training and overseeing a team of 25+ sales representatives to educate, motivate, and cultivate higher revenue and brand awareness in the region-Execute and direct effective marketing strategies and brand building throughout NJ, NY, and PA including design of promotional materials, brand education and awareness, trade shows and special events-Directed the successful transfer from one distributor to another distribution company in NJ-Retained 72% of sales and 68% of accounts through transfer-Open New Markets of Distribution -Launched NYC+NYS Oct 2020 -Launched PA April 2021-Create and foster lasting relationships with regional and national chain accounts including: -Off Premise:Whole Foods, Wegman's, Costco, Price Chopper, Shoprite, Acme, etc. -On Premise: Miller’s Ale House, TGIFriday’s, Applebees, Capitol Grill, Califonia Pizze Kitchen, etc.-Private label product development and branding for long established $23 million hotel and amusement park -Monitor and track all sales and marketing campaigns throughout tri-state area-Use software tools (EKOS and VIP/KARMA) to read, analyze, interpret data, market trends and create accurate projections -Develop additional revenue streams through direct to consumer models-Built and launched e-commerce program to sell direct to consumer-Created a self distribution model selling directly to on and off premise accounts -Responsible for: -Account activation -Direct Sales -Accounts Receivable -Accounts Payable

-Dedicated and organized sales representative for the only state-wide craft beer and liquor distributor in NJ with a territory valued over $2.1M -Developed and sustained relationships with existing customer base: built rapport as a personable and trusted representative-Increase territory through the opening new accounts and increasing existing sales presence, resulting in an increase in territory profits and brand exposure-Prepared customized sales presentations for accounts both small & large, serving the customer’s business needs-Tracked and analyzed sales trends and data with the express purpose of growing house brands, resulting in an increase of supplier portfolio at key accounts-Integral part of sales team that exceeded projected yearly growth YOY from 2016 - 2019

Support Sales Director and agents, ensuring that they have supplies, and a professional working environmentCoordinate office operations (i.e: operational functions, facility management, IT related issues, office equipment, staff coverage, inventory and supplies)Create and maintain new and existing listings for 15+ agents throughout five MLS databasesWork closely with other Halstead Property Office Managers to ensure the compliance of company protocols and requirementsResponsible for training and managing others successfullyMaintain a collaborative relationship between the sales offices and other departments, including HR, IT, Marketing, Accounting, etc. Handle multiple tasks simultaneously and meet designated deadlines using strong organizational/time management skills

Priced and maintained inventory for over 450 different wines, spirits, and beersBuilt rapport and executed purchase orders through over 10 different distributorsSeasonally implemented new beverage menus with at least 8 original cocktails per seasonConducted weekly staff trainings on wines and spirits in order increase total salesStrategic product placements, promotions, and education to drive product awareness and profits

Priced, ordered & maintained supplies for a 15-person officeDesigned & implemented marketing campaigns for strategic lead generationWorked directly with sister company to synergize payroll software with insurance policiesDesigned and maintained company website and all incoming correspondenceCreated comparative database to optimize insurance premiums for client placement within several national insurance carriers

Created, developed and implemented all formalized operational systems and procedures including employee handbook, flow charts, forms, checklists, server/bartender/kitchen associate job descriptions and incentive programs.Directed sales and profitability of a high-volume, full-service restaurantConducted the hiring and training of restaurant personnel Executed purchase orders with supply vendors

Worked directly with customers via telephone and email to describe products and/or services in order to persuade potential/current customers to purchase new products and/or servicesIdentified customer issues and provides appropriate solutions via upsell of additional products and or services and obtains customer commitment and facilitates delivery of productConsistently met departmental sales goals & maintained top satisfied customer rating