Gusto is a modern, online people platform that helps small businesses take care of their teams. On top of full-service payroll, Gusto offers health insurance, 401(k)s, expert HR, and team management tools. Today, Gusto has offices in Denver, San Francisco, and New York serve more than 300,000 businesses nationwide.To learn more about life at Gusto, visit gusto.com/careers. We’re hiring!

Directs strategy, budget, development, and operations of performance marketing channels to efficiently grow customer base. Built a high performing, cross-disciplined team of 20 associates responsible for Affiliate Marketing, Paid & Organic Search, Email Acquisition & Remarketing, Direct Mail, Partner Revenue, Experimentation, End-to-End Programs, and Web & Email Front-End Development. Drives cross-sell opportunities while building brand awareness and consideration. Key contributions:• Rolled out improved targeting and bid modifiers to Affiliate channels to increase efficiency and boost conversion for preferred audience segment • Worked with Data Science and Analytics teams to further refine flow models finding significant gains in both policy sales and partner revenue while maintain a balance between the two• Defined end-to-end program objectives and utilized team to gain traction across the company in meeting our aggressive homeowner sales goals• Developed robust content marketing strategy pushing to become a thought leader in targeted industry niches while building a high DA backlink profile• Rolled out site brand refresh with launch of Dennis Quaid spokesperson campaign

Provided strategic marketing leadership and execution across the marketing organization. Directed a team of project managers and front-end web developers in conjunction with Design, Editorial, E-commerce, and Legal teams to drive first-in-class advertising. Drove SEO, content marketing, experimentation, and ratings & review programs to capture growth in traffic, brand consideration, and quotes. Oversaw online consumer touch points to guarantee a consistent user experience. Key contributions:• Led strategic direction of SEO program. Oversaw rearchitecture of entire site content yielding an approximate gain in organic traffic YoY of 74%. Pushed to stay ahead of competition by being one of the first to provide a fully responsive user experience and rolled out Accelerated Mobile Pages. Grew homeowners product traffic 95.3% in one year through build out of targeted content and on-page technical updates• Directed homepage testing and optimization strategy. Worked with Creative and Analytics teams to push segmented testing through iterative creative test & learn scenarios. Strategically targeted key partner revenue generating pages for testing and boosted bottle line revenue• Pushed for and implemented inaugural corporate ratings & reviews program. Added star ratings to our paid search ads and organic listings driving a sustainable improvement to click through rates. Improved rankings in Google Local Maps• Oversaw a team of Content Project Managers who managed the workflow of 15 Design and Editorial team members ensuring 900+ annual deliverables were on brand, legally approved, and delivered on time• Oversaw team responsible for coding and maintaining over 100 email templates sending more than 33 million customer and marketing emails annually• Identified new opportunity for conversion including sourcing and implementing consumer journey hijacking solution throughout content site and sales funnel resulting in a 16%+ site yield uplift

Managed $12M production budget for advertising and front-end web development teams overseeing the delivery of all online and offline creative for television, radio, out of home, print, email campaigns, online & offline marketing, and corporate collateral. Oversaw advertising contracts, invoices, talent residuals, production budgets, legal & network compliance, coordination of creative requests, coding/deployment of emails, execution of surveys, content mockups & deployments, and trademark & domain management. Key contributions:• Acted as the production account manager with our advertising agency, directing TV & radio production schedules, legal compliance, and managing costs to budget. Managed external vendors supporting TV & radio production including television networks, recording studios, and tape production houses• Managed the production of all creative executions for the company including esurance.com, out of home, print, emails, surveys, sponsorships, and corporate requests• Managed entire customer and quoter email platform ensuring coding, delivery, and quality control

Created and built out the Production team. Produced creative executions for all types of media including online content, email campaigns, offline marketing, and corporate collateral. Actively managed delivery of all online and offline units for TV, radio, and branded entertainment. Key contributions:• Worked directly with Brand & PR, Media, internal creatives, and animation studio to prioritize development of TV and radio commercials, integration features, branded entertainment, etc.• Provided leadership and project management direction. Resulted in projects delivered on schedule and within budget while maintaining brand consistency• Coordinated internal and external workflows to establish production calendars, communicating key production milestones and changes to the calendar. Ensured that project goals (scripts, storyboards, reviews, sign-offs, deliverables, etc.) progressed according to agreed upon schedule• Managed contract development and licensing with relevant parties

Collaborated with Director of Creative Services and Senior Ecommerce Manager to produce a variety of marketing campaign deliverables which entailed managing on-going processes, coordinating multiple people, clear and consistent communication, attention to detail, and a strong adherence to deadlines. Key contributions:• Designed and coded online Flash banners, landing pages, print ads, and postcards• Built creative request process and workflow as company grew• Coded all marketing and policyholder email templates to allow for dynamic functionality• Coordinated, created, proofed, and sent all company email campaigns

Directed organizational growth by building new relationships, securing funding, and getting new properties closed. Focused on connecting investors with high yield projects that meet their investment criteria.