Bryan Peng Email & Phone Number

New York, Ny, Us

New York, Us

Operations/Data manager for Direct Marketing TV/Print/Direct Mail/Direct Email/Direct Radio team. Supports buying and planning team members.• Build Data visualization via Power BI DashBoard and excel API for client investment reporting. • Act as technical advocate to deploying computers and setup server applications for our management program. • Beta test all related programs to maximize productivity for the company and for our team. • Optimize year end budget for upfront negotiation. Collect data and keep tracking of media investment. • Resolved computer hardware/software/netowrking related issues. Analyze trackable data to optimize commercial airing performance. • Gather sensitive SFTP file and load API to Tableau and other data platforms. • Manipulate XLSX/CSV/Text files and API for software specification layouts. • Produce weekly, quarterly and annual reports for creative performance with Business Science modelling. • Customize client reporting to optimize cost per spot and lead. Upload monthly buys to Donovan Database for Client billing. • Perform daily and weekly API uploading of activities against individual spot airing with 3rd party verification systems. • Software support for Core Media Systems. • Maintain system upgrades and database maintenance for better performance. • Train new hires on proprietary system, setup network printers and install MediaOcean Spectra OX and Core Media Systems. • Managed a process re-engineering project to improve and consolidate end-to-end service for our databass. Upload Nielson Ratings books for Cable Station ratings analysis.