Independent Board Director

Independent Board Director

PE multi-site healthcare and consumer strategist

 Consulting to private equity, healthcare corporations, B2B and B2C clients domestically and internationallyfrom $10MM to $5B in annual revenue and sit on boards incrementally. Also conduct due diligence work for buyers and sellers, consult to CEO's and coach C-Suite Executives Focus on EBITDA growth, new revenue streams, unique marketing metrics, build marketing departments / succession planning, 5 year strategic planning, process mapping Implement critical sales force effectiveness strategies and tools, drive launch planning, PR strategies, critical Vision/mission work, brand architecture creation, message / communications mapping Drive 360 reputation and digital / social marketing assessment and phased recommendations, including full implementations with metrics based / tracked results Specialize in healthcare including eye care, dentistry, dermatology, veterinary, allergy and more

Crane Capital Group, Inc.® is an investment management company founded in 2006 by international businessman, Jim Crane. Through his extensive experience in the transportation, logistics, and energy industries, the organization manages the ownership of the Houston Astros®, Crane Worldwide Logistics®, a premier global provider of customized transportation and logistics services with 105 offices in 30 countries, Crane Cartage®, Crane Freight®, Krystal Capital Managers®, Incite Energy®, Floridian National Golf Club®, Davaco®, Crane Commercial Real Estate®, James R. Crane Foundation®, Crane/Willis Properties®, Osso & Krystalla®and Potente Trattoria® Restaurants among other organizations

Strategic Marketing leader overseeing Market Research, Branding, Product Management, Brand Equity, Advertising, Public Relations, Media, Communications, New Business Development, e-Strategy, Reach, Frequency, Agency Management. Vision Source® was founded in 1991 with the belief that eye health care is best provided by an independent family eye doctor, free to make his or her own decisions about what is best for the continued good vision of the patient. As a member of Vision Source®, a private practice optometrist has access to the shared knowledge and resources of a network with more than 3,400+ locations / offices and nearly 4,700+ doctors. Coming off of the best year in company history in 2015 with over $2.5B in sales, each office is independently owned and operated, your entire eye care experience – from eye and health examination through fitting of eyeglasses or contacts – takes place under the watchful eye of your family optometrist.The clinicians in the Vision Source® network enjoy access to newly evolving patient channels, including an expanding list of leading medical groups and integrated health systems with whom Vision Source® optometrists collaborate. In September of 2015, Vision Source was acquired by Essilor, a global leader in eye care from Brazos. Additionally, members benefit from a wide range of innovative technologies, integrated health care organization, ACO and managed care relationships, practice management tools, strategic marketing, and unsurpassed purchasing power. Leveraging these tools, the clinicians offer comprehensive eye care to their patients delivering an industry leading patient experience. In 2017, won The Marketer of the Year in the Healthcare category from the Houston chapter of the American Marketing Association for the Vision Source Anthem integrated in office, radio, TV and POP campaign. Was also SVP & CMO of Smile Source from 2011-2015 which now has over 450 locations and 600 dentists.

Executive Committee Member leading Market Research, New Product Development, Brand Marketing, Advertising, Public Relations, Communications, Education, Professional Affairs, Editorial and Publications Strategy for global dentistry and implantology division

Successfully manage strategic new product development worldwide, marketing launches, metrics, program planning, advertising, PR, media, copy writing, legal, use of market research insights, etc.

Marketing leader of premium products brand teams with new product launch, P&L and strategic marketing responsibilities

Manage the marketing / sales teams for the global franchise group. In this position, worked with the regions of the world to align to the corporate objectives, strategies, marketing programs (consumer and professional) to help drive the growth of the organization. This position also included marketing / sales best practice platform creation and ongoing sharing