Bryan Ries Email & Phone Number

Eagan, Mn, Us

➤ Identifying, defining, and leading the creation of new best-in-class digital product experiences and initiatives.➤ Providing thought leadership with an emphasis on complex web-applications serving member and stakeholder needs.➤ Applying a deep understanding for the digital needs of the organization and its consumers to exceed expectations.➤ Tracking emerging digital trends, anticipating market needs, and defining appropriate business strategies and initiatives.➤ Leading the execution and launch of digital products as well as measuring effectiveness of products and services.➤ Developing, executing, and monitoring digital marketing strategies to increase capabilities, usage, and engagement.➤ Creating and managing product road maps and multi-generation product plans to define future product lines.➤ Successfully planning and leading new digital product launches from inception to launch and post-launch evaluation.➤ Maintaining standards and processes for creating and developing digital solutions that meet BCBSMN consumer needs.➤ Defining KPIs and implementing enterprise level measurement, analytics, and reporting methods to gauge success.➤ Driving innovative ideas to create and deliver best-in-class digital products and services to meet organizational goals.➤ Researching and developing methods to learn and understand emerging trends and technologies in the digital space.

Eagan, Mn, Us

➤ Owned the design, development and implementation of the successful launch of the new Find a Doctor tool on site.➤ Participated in and developed strategies for digital and website functionality requirements and enhancements.➤ Worked with internal cross-functional teams including network management and product and information technologies.➤ Defined business requirements through stakeholder and management meetings and ensured needed capabilities.➤ Led decision making process to ensure the new Find a Doctor tool exceeded market standards and user expectations.➤ Communicated changes and helped create training materials for stakeholders using the tool enabling an easier transition.➤ Drove the performance and on-going improvement of Bluecrossmn.com through analysis, design, and testing.➤ Partnered with stakeholders to ensure that the site seamlessly integrated with other portals and technologies.➤ Served as thought leader for changes to the Bluecrossmn.com website and developed innovative solutions to challenges.➤ Strategically explored new technologies, industry trends, and innovative methods for improving the site's performance.➤ Provided business input into the overall content management and architecture strategies being utilized on the site.➤ Performed competitive analysis and market research of competitors as well as emerging healthcare industry trends.➤ Served as company SME for the online provider directory during transition to the new BlueCore operating platform.➤ Managed and shared the development, interpretation and dissemination of website analytics data to key stakeholders.

Saint Paul, Minnesota, Us

➤ Developed and executed strategic plans to meet both long- and short-term business objectives and financial goals.➤ Managed branding/re-branding initiatives as well as conducted qualitative and quantitative customer research.➤ Achieved sales goals by implementing marketing tactics including demand creation, retention, and customer engagement.➤ Managed the development, content, accuracy, and production of sales materials to support sales efforts in the field.➤ Leveraged customer data analytics tools to understand patterns and behaviors to inform business marketing strategy.➤ Derived actionable consumer insights from research and data analysis to inform differentiated marketing strategies.➤ Partnered with research team to determine consumer learning agendas and design o deepen consumer understanding.➤ Developed and utilized customer personas to guide business case development as well as effective marketing strategies.➤ Contributed to developing consumer experience design to activate programs across marketing and field/sales touchpoints.➤ Analyzed competitive market to identify unmet consumer needs and determine differentiated value propositions.

Saint Paul, Minnesota, Us

Master Of Business Administration - Mba

Bachelor Of Business Administration - Bba