Bryan Rivard Email & Phone Number

Montpelier, Vermont, United States

Stowe, Vermont, United States

Strategic management of department interactions with customers through oversight of experience and engagement team, customized landing page(s), content initiatives, funnel optimization, proactive messaging, and internally- and externally-facing reference databases. Focus on CRM system optimization and automation, API research, and streamlining internal workflow. -Audit/update of web and internal consumer resource database. -Consolidation of external communication channels for streamlined experience.-Overhaul of messaging post-purchase, including points of oversaturation, potential follow up, legal vulnerability, and experience improvement.-Process improvements including proactive messaging and website opt-ins, resolving downstream follow-ups, and improving B2C experience while reducing admin work.

Seattle, Washington, United States

Strategic content and push platform manager of nationwide channels, specifically email and SMS, across all lines of business, focused on creating and executing strategic campaigns and customer journeys to maximize market presence, new customer acquisition, and existing audience engagement.-Collaborative teammate producing cross-platform bi-monthly promotional campaigns meeting or exceeding KPIs for the last three quarters.-Spearheaded CRM attribute acquisition, facilitating new market initiatives with average engagement increase of 6.7%.-Revamped email platform and schedule, leveraging updated demographic and behavioral information to improve message relevance. (Ongoing)-Creative concept producer comfortable in common Adobe Creative Suite programs.-Driver of enhanced message personalization via machine learning programs across all outreach platforms, improving customer experience and engagement.-Successful cross-department collaborator, overseeing several key initiatives including SMS alerts.-Anticipator of potential communication issues, and experience developing highly effective crisis management plans with consistent brand voice.

Seattle, Wa

I joined Evergreen as Communication & Community Manager in 2014 before being promoted to my current position in 2016. Currently, I am the driving force behind all marketing and strategic communications across both digital (social media, website, blog, etc.) and traditional mediums (direct mail, brochures, etc.) in addition to orchestrating organization-wide marketing and publication calendars.Key Contributions/Achievements:◆Since joining the organization, creative content on digital platforms has succeeded in delivering the largest online audience engagement in organizational history.◆Visionary behind multiple statewide marketing campaigns that have continually surpassed key performance indicators (KPI) through email conversion, social media engagement, or traditional methods. ◆Creative thought leader and architect of an integrated statewide communication plan that increased membership by 35%, event attendance by a massive 315%, and click-through rates by 18%.◆Partner with the IT department to develop website content and improve functionality based on conversion rates and traffic data and identify new platforms to increase user experience (UX) value and return rates. ◆Keen acumen for anticipating communication issues, maintaining a consistent brand voice, and developing highly effective crisis management plans.◆Continually build and foster strong partnerships with industry brands, local businesses, and state agencies to open up new cross-branding opportunities and secure vital sponsorships.◆Liaise with partner organizations to coordinate all deliverables for events and brand message outreach and consult on creative content provided by freelancers and independent creative companies (digital, print, video).◆Employed analytics to target potential members in crossover interest areas, successfully increasing statewide membership by over 35%.◆Orchestrated highly successful annual campaign from 2014-2017 that capped annual fundraising goals of $400K+.

Seattle, Wa

I was promoted twice before assuming the Client Screening Manager role. My work focused on spearheading business analysis operations and networking with international and domestic audiences, stakeholders, and influencer groups to cultivate successful business relationships to expand the company portfolio. Key Contributions/Achievements:◆Negotiated and approved vendor contracts prior to consummation while managing vendor relationships and contracts for domestic satellite offices.◆Contributed and supported video and print content utilized at annual corporate meetings. ◆Identified major inconsistencies in quality of content delivered in department publications and created brand guidelines to direct content development organization-wide. ◆Built, trained, and directed a skilled team of six freelancers to conduct in-depth business analyses for both domestic and international clients and deliver highly detailed risk assessment reports.◆Analyzed, identified need, and presented findings at three nationwide actuarial forums on client research and assessment.◆Successfully recruited, hired, and trained a team to help build an international satellite office in Gurgoan, India.◆Created significant financial savings for the department by expanding the research team from two to six staff members by onboarding and training hourly contractors instead of hiring fulltime employees to help with varying workloads.◆As the Senior Business Analyst, Legal Writer & Team Lead, crafted an employee training packet for new hires where there hadn't been one previously to cut one-on-one training time by 60 hours per employee.◆Negotiated a legal database service to switch to a new provider and save the company $12K+ annually.

Sau 19

Masters Of Arts, Secondary English

Activities and Societies: SHARPP, Freshman Camp, Black Student Union, Alliance

B.A., English

Activities and Societies: Freshman Camp, SHARPP, TNH Columnist, BSU Member Minors: African American Studies, Environmental Conservation

Minor, Literature

Minor, Environmental Science

Professional Certificate, Environmental Law & Regulation