Director Marketing Analytics
CurrentI've been the analytic lead on automotive, healthcare, pet care, and utilities accounts. Also responsible for growing and mentoring jr team members into future leaders. Projects and tasks include:-Conduct and oversee in-depth analysis of marketing campaign performance to identify trends, patterns, and opportunities for optimization-Leverage web analytic tools like Google and MixPanel to measure and optimize media spend by channel-Develop and enhance Next-best-action decision engines-Develop, execute, and measure comprehensive marketing strategies-Marketing research (quant & qual)-Establish corporate-wide KPIs and metrics to measure marketing effectiveness-Collaborate with cross-functional teams to ensure data-driven decision making-Build and lead a high-performing analytics team-Mentor and develop team members to enhance their analytical skills.-Develop predictive models that are used to select the right customer for the right marketing communication at the right time-Effectively communicate complex analytical findings to both technical and non-technical audiences-Develop compelling visualizations and presentations to convey insights-Build strong relationships with internal team members and external partners/clients