Laina is the preferred provider to Walmart for Clinical Research Systems... and now Kroger too.Kroger has a 3-tier focus on Food as Medicine, Value-based Care, and making Clinical Trials accessible to all. Kroger, a Fortune 20 company, has been driving innovation at the community level for over 141 years. With over 11 million diversified daily shoppers, Kroger has direct access to your RWE Recruitment goals, at the point of sale in over 2700 grocery stores, with a Kroger Health trusted Pharmacist in over 2200 pharmacies and within 226 standardized retail clinics for sites with 24,000 Board Certified HCPs – assuring diversity and inclusion (D&I) in Consumer & Patient Research.Laina offers Decentralized, Hybrid and Site-based Clinical Research Systems. Laina's Clinical Trial Programming Language speaks AI and can facilitate an Adaptive Study Design – creating both Speed and Cost Savings within any targeted TA serving Big Pharma, Biotech, CPG/FMCG, Consumer Health and Medical Devices.Expanded Engagement for Virtual Research with Adaptive Research Design (ARD). ARD affords Consumer and Patient-centric, Real-time, Real-world Evidence Longitudinal Data Capture for:*Expanded Research – capture consumer and patient data for weeks – months – years and respond to your data in real time with expanded Consumer & Patient Dialogues for deeper Data Insights*FDA data substantiation via IRB approved research and non-IRB-facing research for internal insights*From Product R&D to Marketing R&D, from partnered Pharmacies to the Patient & Consumer Household.Laina’s Clinical Trial Programming Language learns from your collective brain trust that’s programmed into the Laina Research Systems and strictly follows your commands for study conduct. You are in full control.A Preferred Partner of the Number One Hypermarket in the World, as well as the Largest U.S. Grocer with Pharmacies - Laina enables DEI within Research, via our 3rd Generation RWE, End-to-End Research Systems.