Bryan Spence Email & Phone Number

San Francisco Bay Area

Leading research for Google Play Loyalty: Google Play Points and other initiatives

Mountain View, California

Led UX research for Google Play Growth, focusing on Google Play Points and other growth initiatives. Helping our team make better decisions by listening to and observing users and then advocating for them.

Mountain View, CA

Led user experience research projects on buyer subscriptions, promotions and growth marketing for Google Play. Collaborated with product managers and designers to identify design-related and strategic research opportunities. Planned and conducted usability studies, surveys and mixed-methods research projects. Analyzed and reported findings to stakeholders.

Chicago, IL

IIT Institute of Design Center for Collaborative Healthcare: Led a 3-person team to create a user-centered toolkit for caregivers of patients with COPD. Applied research findings and developed concepts that fit caregiver needs. Collaborated with Respiratory Health Association (client) in content development, prototyping and dissemination. The Light Phone.

Hong Kong

User Research Management: Co-led research team in planning, implementing, analyzing observations and presenting results on a project that explored the complex challenges associated with aging in Hong Kong.Design Strategy: Generated design criteria and conceptual directions to frame a long-term design approach, moving from isolated solutions to integrated.

Chicago, IL

Selected ProjectsBarnRaiseCo-founded IIT Institute of Design’s new maker-conference where participants partner with design firms and local organizations to address social problems impacting Chicago. eyecatcherDesigned a new service concept for travelers that connects them with local experts to recover items they wish they would’ve purchased on their trips..

Chicago, IL

Collection and Analysis: Investigated the nature of data visualization tools for designers through practitioner interviews and secondary research, and defined types of tools based on attributes and capabilities.Clustering and Mapping: Clustered tools into meaningful categories and visually mapped them using existing visualization tools. Created a shareable.

Mumbai, India

User Research Management: Developed a framework for rapid analysis and synthesis to generate meaningful insights in a limited timeframe while teaching methods and best practices to Godrej team members.Design Strategy: Created and recommended five key design principles for decision-making when designing new retail experiences for communities.

Akron, Ohio

Design Research Planning: Developed design research plan and data gathering assets for connecting consumers with their driving experiences through data.Co-creation: Developed and facilitated co-creation sessions to explore research participants’ preferences for receiving information about the driving experience.Video Storytelling: Created a video.

Chicago, IL

Field Research: Identified insights and best practices for customer-facing companies by interviewing managers and employees, while also observing environments, interactions and processes.Analysis and Synthesis: Challenged client assumptions and discovered scalable practices by categorizing and synthesizing observations into themes to compare top performing.

Chicago, IL; Sylvania, OH

Project Management: Communicated directly with clients and collaborated with artists and designers on over 30 projects to accurately convey business strategies with visual metaphors, while managing solution scopes and timelines. Strategy Alignment: Created solutions that helped employees connect their actions to company strategies by gathering and.

Management & Organizations DepartmentConducted both qualitative and quantitative research on updating, business ethics, and selling effectiveness.

Charlotte, NC

Teach For AmericaCurriculum Design: Led students to achieve 85% mastery of all math objectives by creating four math unit plans, interactive SMART Board lessons, assessment reviews, assessments and mastery trackers. Systems Design: Fostered over 1.5 years of student reading level growth on average by differentiating instruction to meet diverse learning.

Master'S Degree

Ba, Organizational Studies, Psychology

Activities and Societies: Alternative Spring Break, Michigan Marching Band