Director Of Sales, California
New York, Us
Responsible for the top producing market in the country, overseeing the spirit and wine portfolio across all channels with volumes over 270,000 9L cases, $36MM in sales and $10MM market budget• Developed CA off-premise chain strategy, generating 72% of sales volume for state• Focused chain strategy around highest volume accounts: Albertsons-Vons, Safeway, Smart & Final, Ralphs, Costco, CVS, BevMo, Total Wine & More, Rite Aid and Stater Bros• Orchestrated the single largest month of sales volume for a market in company history• Achieved 110% goal attainment two years in a row on wine portfolio consisting of AchavalFerrer from Argentina and Arinzano from Spain• Developed new cost cutting tactics in order to save the company from financial losses• Created go-to-market plan for innovation spirit and wine brands, and successfully launched five in the first 18 months exceeding volume and distribution goals• Managed all executive distributor relationships with Southern Glazers Wine & Spirits to ensure sales goals were attained each year, outpacing the category trends• Created and maintained new sales reporting systems and procedures to increase incremental volumes year over year• Managed a team of eight, including two regional sales managers and six key account managers