Bryan Law Email & Phone Number

Sydney, Nsw, Au

Sydney, Nsw, Au

Sydney, New South Wales, Australia

Marketing across Online Retail (Airpoints Store) and other Loyalty and Airline squads.Day-to-day execution and planning of key marketing campaigns across Loyalty (Airpoints).Consult across paid media, paid search, CRO and UI/UX. Marketing lead across lifecycle and marketing automation projects.

Auckland, New Zealand

Digital expert across owned channels to drive strategic campaign planning and execution of wider business marketing and commerce campaignsProject management of key initiatives and campaigns, driving revenue and equipment sales through a cross-functional teamTriage e-commerce functionality and priorities to deliver on key B2C KPIs

Auckland, New Zealand

Strategic development, planning and execution of e-commerce and marketing campaigns for consumer equipment, working with key agency partners and wider business stakeholdersDay-to-day agile work in a cross-functional team, spanning technology, merchandising/procurement, data & analytics, commercial and content teamsUnderstanding of key metrics, business goals, and commercial implications to inform and prioritise initiatives and high-level team planningIdeation and execution on data-driven campaigns and test and learn opportunities to continue driving key objectives and targetsStrong understanding of key ecommerce principles, customer strategies and behaviour. Use of Adobe Commerce/Magento 2 and other SAAS tools to support commerce and marketing functions

Chicago, Il, United States

Experienced in SEO knowledge and tools; from identifying optimisation opportunities and site audits, through to reporting insights and recommendations.Strategy ideation and execution of campaigns across a range of paid channels, including Facebook/Instagram, Google Ads, LinkedIn and SnapchatExperience managing and optimising campaigns for various clients across a range of industriesComprehensive analytics and reporting experience, using Google Analytics to draw data-driven, customer insights, track website and ecommerce goals. Ability to create custom dashboards in Google Data Studio to visually present data to key stakeholders and teamsExperienced understanding of UI/UX/IA principles for design and ecommerce. Identifying website optimisation opportunities to better user experience and drive conversions for clients with different business goals and KPIs.

Auckland, New Zealand

Management of customer and service databases through CRM management software, data mining and MailchimpUse of data-driven insights to implement strategies for revenue and customer growth to our Auckland City branchesDeveloping and executing marketing campaigns across digital and direct channels, including web/eDM design and prototyping, stakeholder management and paid social advertising

Auckland, New Zealand

eCommerce in Digital and Direct MarketingLed and assisted in executing retail and marketing campaigns from creative through to reporting using a range of tools including Google Analytics and Power BI platformsDeveloped a strong understanding of digital marketing tools, channels and principles including SEO/SEM and content strategyDay to day account management of key stakeholders and external agencies in delivering retail and marketing projectsDeveloped user experience and customer journey strategies across digital online channels for eCommerce and marketingUsed data-driven insights to identify testing and optimisation opportunities across various customer-facing and online retail touchpoints, focused on the website and mobile appManagement, supervision and analysis of eCommerce activity on the New Zealand storefront

Ponsonby, Auckland

Managed and was part of a team in a customer-facing environmentAdvised on suitable frame and lens options based on a prescriptionCarried out frame adjustments, problem resolutions and professional pre-testing of an examination

Auckland, New Zealand

Managed Bailey Nelson New Zealand's websiteVisual merchandising and E-commerce processes using ShopifyImplementation of features and streamlining our shopping and user experience with our global teamUse of social media tools such as FoursixtyCustomer service and experience

Auckland, New Zealand

Wrote and curated a fortnightly blog aimed at a college and university audienceKey interviewer for The University of Auckland’s annual Blue’s AwardsSpeaker at National Young Leader’s Day 2016 in Wellington, New Zealand

Bachelor Of Communication Studies, Digital Media And Marketing, Advertising, Retailing And Sales

Course highlights include digital marketing, user engagement, web and interactive design, consumer behaviour and video

Education record

Head Boy Proxime Accessit to Dux NCEA Level 1, 2 & 3 endorsed with excellence