- Oversees $52 million in annual market revenue consisting of three retail store locations, Visual Manager, Inventory Coordinator, and Market Community Outreach and Events Manager. - Currently leading the forth largest grossing REI location, generating $37 million in annual revenue. - Responsible for setting sales goals, payroll metrics, managing expenses, and driving profitability through a team of 6 Sales Managers and 15 Sales Leads and 150 staff. - 14 years’ experience leading large scale event planning, management meeting organization, report creation, KPI tracking, and cross-divisional partnership.- Leads crafting of a regionally relevant product assortments based on market conditions, development of in store “Campfire Session” outdoor education classes and local offerings. - Proven track record of developing mentor relationships with Store Managers to develop struggling leaders, establish new Store Managers, and work with existing managers grow their leadership skills and careers. - 10 years’ experience working cross-divisionally with peers at REI HQ to gather input, set expectations, and implement pilot programs across large sales districts and organizations. - 10 years’ experience engaging Store Managers within markets, aligning priorities, and bringing experiences to life.- Currently leading REI in the development of gear rentals strategy partnering with HQ peers to develop co-op wide roll out, pilot online reservation software, and lead 70 stores in the roll out of rentals. - Leading the Salt Lake City Market Outreach Manager in completion of annual events plan and developing five major community engagement activation events.- Experience facilitating district calls and organizing district conferences for 15+ store managers. - 12 years’ experience writing business plans, proposals, and post event evaluations. - Awards over $40,000 annually in grant money to local non-profit organizations.

I create whole store vision and inspire its implementation through the management team. I ensure company objectives are delivered on, drive key store metrics through my retail management team, and foster a team environment centered around actively engaging all staff and managers. ·Achieved total sales of $18.1 million annually. ·Led REI Albuquerque to achieve Average Order growth of $7, Membership Conversion growth of 13%, and sales growth of 8.5% in four years. ·Led a team of five Retail Sales Managers to drive specialty shop profitability, encourage staff authenticity, and connect with REI customers in the local community. Success was achieved through delegating responsibilities based on strengths, ensuring accountability, and recognizing performance.·Created a pilot program focused on elevating REI’s authenticity and presence as a cycling retailer in 2015. This plan built on the launch of German brand, Ghost. Full-suspension unit sales grew 400% with average bike ticket growing $200. ·Partnered with Cycling Merchant Team toprovide feedback on categories, brands, and styles of product assorted across the organization. ·Created training that focuses on elevating REI staff ability to select, size, and setup new bike purchases by focusing on three key elements of bike fit. ·Served on REI’s cross-divisional, “Bike Initiative Enterprise Working Team.” ·12 years of experience working in, managing, and growing full service bike and ski repair/rental shops.·Led a group of 15 Store Managers to pilot a district wide development program focused on prepping, refining, and promoting future leaders. This program resulted in 8 promotions over 10 months. ·Led monthly district wide Store Manager calls focused on engaging the district’s managers to present on KPI based behaviors, team/talent development, and visual merchandising. ·Worked to award over $40,000 annually in grant money to local non-profit organizations focused on increasing access to outdoor recreation.

Worked in partnership with the Store Manager to:- Create and implement store plans or goals.- Create the annual store budget.- Drive key store metrics both personally and through Supervisors.- Effectively manage, develop, and endorsing future leaders. - Oversee the scheduling process - Keeping REI a special place to work with engaged staff and high morale.

Main tasks as a supervisor included ensuring daily operation of the retail store, planning for and setting sales goals, effectively coaching, developing, and motivating staff, as well as supporting the REI Visual Program.

As an Editor I was responsible for shooting, editing, and finalizing key video projects for the production studio. Major projects included Aviation History films for the Clark County Museum and filming Friday Night Fights for the Orleans Casino.