We live, breathe, sleep, and dream eCommerce. We own and operate several seven-figure brands including Aquaprovac, EquipMaxx, GutterProVac amongst others. Our mission is to develop the highest quality products, offer the best value for money, make happy customers, and be a fun place to work.

Backed by many of the world's best early-stage investors, AI Foundation moves humanity forward with personal AI products that use revolutionary new Human-AI interfaces & Human-AI collaboration to entertain, excite and empower each one of us.

Developed overall vision, business strategy and digital marketing strategy of an e-commerce retail company, creating the largest online-only specialty retailer of baby furniture and decor, children’s bedroom furniture and related products with an associated infrastructure in adjacent outdoor patio furniture and home decor categories: www.simplybabyfurniture.com, along with 7 additional websites in adjacent categories.Directed UX/UI development and management of customer value proposition, brand experience, product merchandising and customer experience for all 7 properties. Created a virtual organization of 14 with a distributed workforce across the US, India, and Philippines, and launched a related series of 7 branded desktop and mobile websites and social media profiles to create a portfolio of related sites in adjacent categories. 
Full intimacy with the P&L and how to balance cash flow and return on equity. Understanding of the mechanics of e-commerce P&L: gross margin; shipping costs; variable profit contribution; allocated fixed costs.Developed a "hands-on" knowledge of the full marketing stack and on how to drive traffic via email, SEM, SEO, affiliate, display ads, retargeting, content marketing, social media. etc. Chose and procured multiple marketing technologies, and recruited and managed an internal marketing team as well as several outside agencies.Managed supply chain relationships of over 100 vendors across, and developed and managed pricing and promotions strategy by category, vendor, and product. 
Built customer service team and infrastructure that was managed by kpi's. Managed multiple platform technology integration's and migrations from negotiation to implementation and execution.

Connection to eBay (www.connectiontoebay.com) is a strategic alliance between Accenture Consulting and eBay, created to provide all services manufacturers, distributors, and retailers need to sell excess inventory and build a significant sales and e-commerce channel on eBay. 
Assumed overall responsibility for P&L and annual revenue targets, and managed all aspects of sales and business development including strategy, budgeting, large cross-functional teams, and sales process from prospecting to final contract negotiation together with account development. 
Developed value proposition pricing and sales collateral and tools for sales force, and led development for prospecting, qualifying launching and growing key strategic accounts. * Surpassed forecasts and expectations by 120%. 
Managed National Sales Force covering’s major consumer categories - Apparel, Home & Garden, Automotive, Collectibles, Sports, Jewelry, 
Tickets and Technology including Computers and Consumer Electronics. 
Account Management and Auction Strategy, overseeing 5 account development specialists and 4 auction strategists focused on scaling accounts 
and driving merchant eBay sales. *Accomplished 110% of forecast.

Grew Clothing, Footwear and Accessories category sales by 60% from $160M to $260M per year. 
Redesigned and developed the company’s Clothing, Footwear and Accessories strategy by defining product features, leading creative and communications plans, and outlined vendor/sourcing strategy. Redesigned category layout and product presentation for key merchandise, leading to improved overall shopping experience and sales; Analyzed shopping behavior to implement cross-merchandising plans and refine category. 
Negotiated high-profile vendor contracts with industry leaders to sell on eBay; including Neiman Marcus, Bluefly.com, and Oliver Peoples and implemented marketing programs to support vendors’ sales. 
Developed seasonal marketing and promotion plans for business, and led creative teams in direct mail pieces, print ads and onsite promotions.

Oversaw Product Development lifecycle for this branded, multi-channel retailer of allergy and asthma solution products including creative designs and catalog layout, marketing efforts, supplier sourcing, and changes to 
operations and website functionality. 
Evaluated new product ideas and conceptual designs, and led strategic development of proprietary product offerings across multiple channels 
documenting the product roadmap and life cycle. 
Developed annual marketing and promotions strategy, directed campaigns, oversaw and managed creative team to ensure products were 
consistent with corporate branding and revenue objectives.