Responsible for driving the vision and structure for Product Marketing at REI, including championing the role of product within marketing campaigns to develop clear go to market strategies that achieve the Co-op's objectives. Accountable for leveraging the full marketing ecosystem to elevate and amplify product including through strategic and elevated vendor partners and programs. Responsible for off price portfolio and events throughout the year. Responsible for Vendor Partnership Marketing, Brand Partnerships, and Gift Card Program

• Build and lead high performing team with a proactive, innovative culture and processes with out of box and solution oriented mindset.• Develop channel marketing strategy for adidas brand at key accounts• Create strategy and sell in key campaigns driving incremental and historic sales for the adidas brand • Manage channel marketing budget and work with cross functional partners to align on strategies, marketing tools and product areas of focus. • Collaborate with all department leads to create open communication and new opportunities for best results.• Manage multi-million dollar marketing budget.• Forge lasting relationships with the accounts’ marketing teams and management to drive the business forward in partnership with a focus on adidas initiatives.• Manage and develop team members

• Develop and implement go to market strategy for best in class implementation of the adidas Golf and Ashworth brands at retail. Focused on targeting the consumer, promoting brand building initiatives and driving sell through.• Lead and manage Retail and Account Marketing Team. Coach the team to achieve their goals and also develop their careers with a focus on growth.• Oversee strategy and budget related to all wholesale accounts, including monthly forecasting, reconciliation, and accruals.• Develop strategic briefs and work across the marketing organization to develop globally relevant campaigns that support both sell-in and sell-through of key products.• Drive content and execution of all sell-in presentations, including account specific tactics to ensure consistency and execution on a strategic level.• Develop strategy that will support category growth over time via all channels.• Develop relationships with regional counterparts to understand their needs and drive overall support and implementation from a global perspective (research, strategy, growth opportunities, development and implementation of seasonal tools).• Provide go to market toolkits to global regions that help drive a consistent global strategy and ultimately execution in market.• Ensure projects are delivered on time and on budget against a clearly defined brief • Work seamlessly with all marketing functions including brand, digital, PR, operations and content production to ensure effective integrated storytelling.• Consistently present marketing content to internal sales and marketing counterparts, global counterparts, and wholesale partners with audiences ranging to 500+.

• Manage account specific marketing across all trade channels with a focus on Sporting Goods• Develop materials to enhance retail, in store, print, radio, digital, social, ecomm with partners• Manage all marketing for Reebok / Dick’s Sporting Goods relationship  Develop and implement strategy for Reebok Apparel, Footwear and Equipment presence with DSG Developed and launched new 1300sq ft apparel pad concept at DSG Locations with rollout plans for further expansion across chain Direct photo shoots for all marketing materials on a bi-annual basis• Develop and present strategic direction to our partners senior management teams

• Creator and executor of 30+ global events to support the executive team, direct to consumer, and trade initiatives. Events include: NFL/NBA/NHL league partnership conferences, product launches, athlete/celebrity media events, high profile hospitality suites, branded parties, trade shows, sales meetings. Events have been featured in global media properties and range in event size from 10 -1000+ attendees.• Plan and implement global event programs with different regional marketing teams for global marketing initiatives.• Lead annual event strategy and direction for diverse initiatives. Includes event and venue research and selection, creative execution, and brand management/representation.• Manage 50+ people across multiple crews on the construction and strike of events. • Implemented new operational process and systems to reduce vendor costs by 25% YOY.• Extensive management working with creative, design, and production teams to create look and feel of meetings, events and environments. • Manage budgets over $3mm, however, able to provide creative solutions for events with limited resources

• Managed and directed strategic planning and event brand development for multiple accounts.• Analyzing event marketing opportunities and provided client recommendation on participation, creative execution. Ensure client ROI on each venture/show.• Heavily involved in launch of sister company “Impulse Group” and development of new accounts and business. Impulse Group was developed to provide the services of a typical advertising agency.• Manage diverse project work with existing and potential clients including quoting, creative concept, traffic, proofing and approval process.• Implemented a customer relationship marketing plan designed to interact and link clients of Skyline and Impulse Group