At Sony Pictures Entertainment, my role as Senior Vice President of Media & Data Strategy encompasses leading-edge innovation and the digital transformation of our theatrical marketing division. My expertise in media and marketing has been honed over the years, with a sharp focus on data-driven decision-making, performance marketing, and adoption of new technologies (such as AI, MarTech, etc).The foundation of our success is built upon the strategic in-housing of performance and data practices, including programmatic, social search, and connected television. With the help of a dedicated team, we've fostered strong partnerships, executed compelling marketing campaigns, and optimized operations to achieve measurable results, propelling Sony Pictures to the forefront of digital engagement in the entertainment industry.